Built for Impact. Backed by Experience. At 3Way.Social, we believe in doing SEO a little differently — blending data, creativity, and a strong sense of community. We’re here to help all sizes and types of websites grow their visibility through smarter, more ethical link-building.
Our mission is simple:
To make backlinks and guest posting more accessible, transparent, and effective — for every user, in every niche.
Meet the Founder: Ian Naylor
Ian is a seasoned tech entrepreneur with over 15 years of experience building successful online platforms whilst enjoying time with his family. Before launching 3Way.Social, he founded and scaled AppInstitute, a no-code app builder that supports thousands of small businesses worldwide.
He’s also the founder of Hyperise, a dynamic personalisation tool for marketers, and PageTest.AI, an AI-powered platform for website A/B testing. Across each of these ventures, Ian’s focus has remained the same: using smart, scalable tech to help businesses grow.
Over the years, Ian has developed a deep understanding of SEO, digital strategy, and how online services can level the playing field for smaller organisations. His work blends commercial know-how with a strong belief in using tech for good.
At 3Way.Social, Ian leads with a hands-on approach — combining strategic insight with a healthy dose of curiosity and a track record for building things that work.
“We built 3Way.Social to support changemakers — not just with tools and traffic, but with the kind of digital strategy that can genuinely amplify their impact.”
— Ian Naylor, Founder
Why the Name?
The name 3Way.Social was born from the concept of 3-way link exchanges — a smarter and more natural method of building backlinks by linking across three relevant websites, rather than simple one-to-one swaps. It’s a foundational SEO strategy, and it inspired our platform’s core purpose: connecting website owners to collaborate and grow together.
But 3Way is more than just a method. It’s a mindset.
We built 3Way.Social to help users:
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Discover similar websites in their niche
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Connect with site owners and creators
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Grow through relevant, high-quality backlinks and guest posting opportunities
At the heart of our platform is community — a growing network of like-minded publishers, marketers, and brands working together to boost visibility the right way.
We believe in:
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Transparency over spammy tactics
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Relevance over vanity metrics
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Collaboration over competition
In short, 3Way.Social exists to make link-building less of a black box — and more of a community-driven advantage.
Powered by Smart Suggestions
Behind the scenes, 3Way.Social uses AI-driven matching to recommend the most relevant websites for link-building and guest posting. Our algorithm analyses your site’s content, authority, and niche to surface high-quality opportunities fast.
That means no more guesswork or hours spent trawling search results.
Just smarter suggestions and better backlinks, right from the start.
Ready to Start Building Smarter Links?
Whether you’re a niche blog, a growing business, or an SEO pro, 3Way.Social gives you the tools to find relevant websites, build quality backlinks, and connect through guest posting — all in one place.
Sign up for free to start exploring your niche network and discover opportunities to grow your online presence the right way.
Register now and join the 3Way.Social community.