{"id":1218,"date":"2025-02-11T01:34:08","date_gmt":"2025-02-11T01:34:08","guid":{"rendered":"https:\/\/3way.social\/blog\/?p=1218"},"modified":"2026-02-11T21:12:50","modified_gmt":"2026-02-11T21:12:50","slug":"how-important-is-page-speed-for-seo","status":"publish","type":"post","link":"https:\/\/3way.social\/blog\/how-important-is-page-speed-for-seo\/","title":{"rendered":"How Important Is Page Speed for SEO? A Must-Know Guide for Website Owners"},"content":{"rendered":"<p data-start=\"83\" data-end=\"347\">In today\u2019s hectic world, website speed can make or break your online success. Users expect lightning-fast load times, and search engines prioritize websites that provide a seamless browsing experience. But how important is page speed for SEO, really?<\/p>\n<p data-start=\"349\" data-end=\"536\">Short answer: It\u2019s <strong data-start=\"368\" data-end=\"379\">crucial<\/strong>. Page speed directly impacts user experience, search engine rankings, and conversion rates. A slow website can cost you rankings, traffic, and even sales.<\/p>\n<p data-start=\"538\" data-end=\"718\">In this article, we\u2019ll explore why <strong data-start=\"573\" data-end=\"607\">page speed is a key SEO factor<\/strong>, how search engines like Google evaluate it, and the best ways to optimize your site for better performance.<\/p>\n<h2 data-start=\"727\" data-end=\"755\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1165\" src=\"https:\/\/3way.social\/blog\/wp-content\/uploads\/2025\/01\/slow-loading-webpage.jpg\" alt=\"a man using page speed optimisation on a slow loading web page\" width=\"600\" height=\"400\" srcset=\"https:\/\/3way.social\/blog\/wp-content\/uploads\/2025\/01\/slow-loading-webpage.jpg 600w, https:\/\/3way.social\/blog\/wp-content\/uploads\/2025\/01\/slow-loading-webpage-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/h2>\n<h2 data-start=\"727\" data-end=\"755\"><strong data-start=\"730\" data-end=\"753\">What Is Page Speed?<\/strong><\/h2>\n<p data-start=\"757\" data-end=\"826\">Before we dive into its impact on SEO, let\u2019s define <strong data-start=\"809\" data-end=\"823\">page speed<\/strong>.<\/p>\n<p data-start=\"828\" data-end=\"958\">Page speed refers to how fast the content on a webpage loads. It\u2019s often confused with <strong data-start=\"915\" data-end=\"929\">site speed<\/strong>, but there\u2019s a difference:<\/p>\n<ul data-start=\"960\" data-end=\"1092\">\n<li data-start=\"960\" data-end=\"1022\"><strong data-start=\"962\" data-end=\"976\">Page speed<\/strong>: Measures the load time of a specific page.<\/li>\n<li data-start=\"1023\" data-end=\"1092\"><strong data-start=\"1025\" data-end=\"1039\">Site speed<\/strong>: The average speed of multiple pages on a website.<\/li>\n<\/ul>\n<p data-start=\"1094\" data-end=\"1149\">Google measures <strong data-start=\"1110\" data-end=\"1124\">page speed<\/strong> using metrics such as:<\/p>\n<ul data-start=\"1150\" data-end=\"1394\">\n<li data-start=\"1150\" data-end=\"1223\"><strong data-start=\"1152\" data-end=\"1186\">Largest Contentful Paint (LCP)<\/strong> \u2013 How fast the main content loads.<\/li>\n<li data-start=\"1224\" data-end=\"1309\"><strong data-start=\"1226\" data-end=\"1253\">Interaction to Next Paint (INP)<\/strong> measures responsiveness to user inputs across the page.<\/li>\n<li data-start=\"1310\" data-end=\"1394\"><strong data-start=\"1312\" data-end=\"1345\">Cumulative Layout Shift (CLS)<\/strong> \u2013 Measures visual stability as the page loads.<\/li>\n<\/ul>\n<p>Targets for good results are LCP 2.5 s, INP 200 ms, and CLS 0.1.<\/p>\n<p>These are field targets based on real user data, not lab runs.<\/p>\n<p>Google evaluates at the 75th percentile of page loads in field data only.<\/p>\n<p data-start=\"1396\" data-end=\"1507\">These <strong data-start=\"1402\" data-end=\"1421\">Core Web Vitals<\/strong> are part of Google\u2019s ranking factors, making page speed an essential aspect of SEO.<\/p>\n<h2 data-start=\"1514\" data-end=\"1559\"><strong data-start=\"1517\" data-end=\"1557\">How Important Is Page Speed for SEO?<\/strong><\/h2>\n<p data-start=\"1561\" data-end=\"1658\">The speed of your website isn\u2019t just a technical metric; it\u2019s a critical <strong data-start=\"1633\" data-end=\"1655\">SEO ranking factor<\/strong>.<\/p>\n<h3 data-start=\"1660\" data-end=\"1716\"><strong data-start=\"1664\" data-end=\"1714\">1. Page Speed Directly Affects Search Rankings<\/strong><\/h3>\n<p data-start=\"1718\" data-end=\"1876\">Since <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/page-experience\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"1724\" data-end=\"1759\">Google\u2019s Page Experience Update<\/strong><\/a>, website speed plays a significant role in rankings. Google rewards fast-loading websites and penalizes slow ones.<\/p>\n<ul data-start=\"1878\" data-end=\"2098\">\n<li data-start=\"1878\" data-end=\"1952\">In 2010, Google introduced <strong data-start=\"1907\" data-end=\"1921\">page speed<\/strong> as a desktop ranking factor.<\/li>\n<li data-start=\"1953\" data-end=\"2017\">In 2018, it became a <strong data-start=\"1976\" data-end=\"2014\">ranking factor for mobile searches<\/strong>.<\/li>\n<li data-start=\"2018\" data-end=\"2098\">Today, <strong data-start=\"2027\" data-end=\"2046\">Core Web Vitals<\/strong> are used to evaluate the overall user experience.<\/li>\n<\/ul>\n<p data-start=\"2100\" data-end=\"2147\">This means a <strong data-start=\"2113\" data-end=\"2144\">faster website = better SEO<\/strong>.<\/p>\n<p data-start=\"2149\" data-end=\"2310\">A study by Backlinko found that <strong data-start=\"2184\" data-end=\"2249\">the average first-page result on Google loads in 1.65 seconds<\/strong>. If your website takes longer, your rankings could suffer.<\/p>\n<h3 data-start=\"2317\" data-end=\"2364\"><strong data-start=\"2321\" data-end=\"2362\">2. Page Speed Impacts User Experience<\/strong><\/h3>\n<p data-start=\"2366\" data-end=\"2453\">Search engines prioritize <a href=\"https:\/\/3way.social\/blog\/best-website-user-experience\/\"><strong data-start=\"2392\" data-end=\"2418\">user-friendly websites<\/strong><\/a>, and speed is a <strong data-start=\"2435\" data-end=\"2443\">huge<\/strong> factor.<\/p>\n<p data-start=\"2455\" data-end=\"2471\">Consider this:<\/p>\n<ul data-start=\"2472\" data-end=\"2771\">\n<li data-start=\"2472\" data-end=\"2555\"><strong data-start=\"2474\" data-end=\"2552\">53% of mobile users leave a site if it takes longer than 3 seconds to load<\/strong>.<\/li>\n<li data-start=\"2556\" data-end=\"2632\">A <strong data-start=\"2560\" data-end=\"2578\">2-second delay<\/strong> in load time can increase <strong data-start=\"2605\" data-end=\"2629\">bounce rates by 103%<\/strong>.<\/li>\n<li data-start=\"2633\" data-end=\"2771\">Websites that load <strong data-start=\"2654\" data-end=\"2708\">within 2 seconds have an average bounce rate of 9%<\/strong>, while those that take <strong data-start=\"2732\" data-end=\"2768\">5 seconds have a 38% bounce rate<\/strong>.<\/li>\n<\/ul>\n<p data-start=\"2773\" data-end=\"2999\">A slow website frustrates visitors, leading them to <strong data-start=\"2825\" data-end=\"2852\">exit before they engage<\/strong> with your content. Google tracks user behavior (such as bounce rate and dwell time) and <strong data-start=\"2941\" data-end=\"2996\">lowers rankings for pages with poor user experience<\/strong>.<\/p>\n<p data-start=\"2773\" data-end=\"2999\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1092\" src=\"https:\/\/3way.social\/blog\/wp-content\/uploads\/2024\/12\/content.jpg\" alt=\"creating content and mastering how to do onpage SEO\" width=\"600\" height=\"400\" srcset=\"https:\/\/3way.social\/blog\/wp-content\/uploads\/2024\/12\/content.jpg 600w, https:\/\/3way.social\/blog\/wp-content\/uploads\/2024\/12\/content-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3 data-start=\"3006\" data-end=\"3064\"><strong data-start=\"3010\" data-end=\"3062\">3. Page Speed Affects Conversion Rates &amp; Revenue<\/strong><\/h3>\n<p data-start=\"3066\" data-end=\"3133\">A slow website doesn\u2019t just hurt SEO\u2014it affects your bottom line.<\/p>\n<ul>\n<li data-start=\"3135\" data-end=\"3334\"><strong data-start=\"3138\" data-end=\"3215\">Amazon found that every 100ms delay in load time cost them 1% in revenue.<\/strong><\/li>\n<li data-start=\"3135\" data-end=\"3334\"><strong data-start=\"3221\" data-end=\"3271\">A 1-second delay can reduce conversions by 7%.<\/strong><\/li>\n<li data-start=\"3135\" data-end=\"3334\"><strong data-start=\"3277\" data-end=\"3332\">A 3-second delay can lead to a 50% drop in revenue.<\/strong><\/li>\n<\/ul>\n<p data-start=\"3336\" data-end=\"3533\">If you\u2019re running an <strong data-start=\"3357\" data-end=\"3377\">e-commerce store<\/strong>, a slow-loading checkout page can <strong data-start=\"3412\" data-end=\"3430\">cost you sales<\/strong>. If you rely on <strong data-start=\"3447\" data-end=\"3477\">ads or affiliate marketing<\/strong>, a slow page means fewer clicks and lower ad revenue.<\/p>\n<p data-start=\"3535\" data-end=\"3617\">So, how important is page speed for SEO? Bottom line? <strong data-start=\"3548\" data-end=\"3615\">A fast website keeps users engaged and drives more conversions.<\/strong><\/p>\n<h2 data-start=\"3624\" data-end=\"3663\"><strong data-start=\"3627\" data-end=\"3661\">How to Measure Your Page Speed<\/strong><\/h2>\n<p data-start=\"3665\" data-end=\"3741\">Want to know how fast (or slow) your website is? Use these tools to check:<\/p>\n<table data-start=\"3743\" data-end=\"4446\">\n<thead data-start=\"3743\" data-end=\"3845\">\n<tr data-start=\"3743\" data-end=\"3845\">\n<th data-start=\"3743\" data-end=\"3778\"><strong data-start=\"3745\" data-end=\"3753\">Tool<\/strong><\/th>\n<th data-start=\"3778\" data-end=\"3826\"><strong data-start=\"3780\" data-end=\"3792\">Features<\/strong><\/th>\n<th data-start=\"3826\" data-end=\"3845\"><strong data-start=\"3828\" data-end=\"3837\">Price<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"3947\" data-end=\"4446\">\n<tr data-start=\"3947\" data-end=\"4046\">\n<td><strong data-start=\"3949\" data-end=\"3978\">Google PageSpeed Insights<\/strong><\/td>\n<td>Core Web Vitals, mobile &amp; desktop analysis<\/td>\n<td>Free<\/td>\n<\/tr>\n<tr data-start=\"4047\" data-end=\"4146\">\n<td><strong data-start=\"4049\" data-end=\"4061\">GTmetrix<\/strong><\/td>\n<td>Waterfall analysis, recommendations<\/td>\n<td>Free &amp; Paid<\/td>\n<\/tr>\n<tr data-start=\"4147\" data-end=\"4246\">\n<td><strong data-start=\"4149\" data-end=\"4160\">Pingdom<\/strong><\/td>\n<td>Performance monitoring, uptime tracking<\/td>\n<td>Free &amp; Paid<\/td>\n<\/tr>\n<tr data-start=\"4247\" data-end=\"4346\">\n<td><strong data-start=\"4249\" data-end=\"4264\">WebPageTest<\/strong><\/td>\n<td>Advanced site speed testing<\/td>\n<td>Free<\/td>\n<\/tr>\n<tr data-start=\"4347\" data-end=\"4446\">\n<td><strong data-start=\"4349\" data-end=\"4381\">Lighthouse (Chrome DevTools)<\/strong><\/td>\n<td>Detailed audits, performance insights<\/td>\n<td>Free<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>PageSpeed Insights shows lab data from Lighthouse and field data from CrUX.<\/p>\n<p>Use Google Search Console\u2019s Core Web Vitals report to track sitewide field trends.<\/p>\n<p>If field data is missing, test in lab and gather more traffic.<\/p>\n<p>Prioritize fixes that improve LCP and INP in field data first.<\/p>\n<p data-start=\"4448\" data-end=\"4548\">Checking your page speed regularly can <strong data-start=\"4487\" data-end=\"4545\">help you catch issues before they affect your rankings<\/strong>.<\/p>\n<h2 data-start=\"4555\" data-end=\"4608\"><strong data-start=\"4558\" data-end=\"4606\">Best Practices to Improve Page Speed for SEO<\/strong><\/h2>\n<p data-start=\"4610\" data-end=\"4746\">If you\u2019ve determined your website is running slow, don\u2019t panic. Here are some <strong data-start=\"4688\" data-end=\"4703\">quick fixes<\/strong> to improve page speed <strong data-start=\"4726\" data-end=\"4743\">and boost SEO<\/strong>:<\/p>\n<h3 data-start=\"4748\" data-end=\"4776\"><strong data-start=\"4752\" data-end=\"4774\">1. Optimize Images<\/strong><\/h3>\n<ul data-start=\"4777\" data-end=\"4940\">\n<li data-start=\"4777\" data-end=\"4835\">Use next-gen formats like <strong data-start=\"4805\" data-end=\"4813\">WebP<\/strong> instead of PNG\/JPG.<\/li>\n<li data-start=\"4836\" data-end=\"4891\"><a href=\"https:\/\/3way.social\/blog\/image-optimization-for-seo\/\">Compress images<\/a> with <strong data-start=\"4859\" data-end=\"4870\">TinyPNG<\/strong> or <strong data-start=\"4874\" data-end=\"4888\">ShortPixel<\/strong>.<\/li>\n<li data-start=\"4892\" data-end=\"4940\">Use lazy loading to defer off-screen images.<\/li>\n<\/ul>\n<h3 data-start=\"4942\" data-end=\"4977\"><strong data-start=\"4946\" data-end=\"4975\">2. Minimize HTTP Requests<\/strong><\/h3>\n<ul data-start=\"4978\" data-end=\"5125\">\n<li data-start=\"4978\" data-end=\"5015\">Combine CSS and JavaScript files.<\/li>\n<li data-start=\"5016\" data-end=\"5059\">Remove unnecessary scripts and plugins.<\/li>\n<li data-start=\"5060\" data-end=\"5125\">Use <strong data-start=\"5066\" data-end=\"5090\">asynchronous loading<\/strong> to prioritize critical elements.<\/li>\n<li>Use rel=preconnect for key third-party origins to cut connection latency.<\/li>\n<li>Preload above-the-fold CSS, hero images, and fonts, and set font-display: swap.<\/li>\n<li>Limit preloads to assets needed for first render to avoid waste.<\/li>\n<li>Subset web fonts to reduce file size and speed up first paint.<\/li>\n<\/ul>\n<h3 data-start=\"5127\" data-end=\"5162\"><strong data-start=\"5131\" data-end=\"5160\">3. Enable Browser Caching<\/strong><\/h3>\n<ul data-start=\"5163\" data-end=\"5284\">\n<li data-start=\"5163\" data-end=\"5224\">Store static files locally to <strong data-start=\"5195\" data-end=\"5221\">reduce server requests<\/strong>.<\/li>\n<li data-start=\"5225\" data-end=\"5284\">Set expiration headers for CSS, JavaScript, and images.<\/li>\n<\/ul>\n<h3 data-start=\"5286\" data-end=\"5335\"><strong data-start=\"5290\" data-end=\"5333\">4. Use a Content Delivery Network (CDN)<\/strong><\/h3>\n<ul data-start=\"5336\" data-end=\"5502\">\n<li data-start=\"5336\" data-end=\"5442\">CDNs store cached copies of your site <strong data-start=\"5376\" data-end=\"5397\">on global servers<\/strong>, improving load times for users worldwide.<\/li>\n<li data-start=\"5443\" data-end=\"5502\">Popular options: <strong data-start=\"5462\" data-end=\"5499\">Cloudflare, KeyCDN, and StackPath<\/strong>.<\/li>\n<\/ul>\n<h3 data-start=\"5504\" data-end=\"5539\"><strong data-start=\"5508\" data-end=\"5537\">5. Choose a Fast Web Host<\/strong><\/h3>\n<ul data-start=\"5540\" data-end=\"5729\">\n<li data-start=\"5540\" data-end=\"5597\"><strong data-start=\"5542\" data-end=\"5574\">Shared hosting = slow speeds<\/strong> (avoid if possible).<\/li>\n<li data-start=\"5598\" data-end=\"5663\">Consider <strong data-start=\"5609\" data-end=\"5637\">VPS or dedicated hosting<\/strong> for better performance.<\/li>\n<li data-start=\"5664\" data-end=\"5729\">Use <strong data-start=\"5670\" data-end=\"5699\">managed WordPress hosting<\/strong> for built-in optimizations.<\/li>\n<li>Enable Brotli compression on the server, fall back to Gzip where needed.<\/li>\n<li>Serve traffic over HTTP\/2 or HTTP\/3 for multiplexing and lower latency.<\/li>\n<li>Check CDN settings to enable Brotli and HTTP\/3 at the edge.<\/li>\n<li>Enable TLS 1.3 for faster handshakes and lower network latency.<\/li>\n<\/ul>\n<h3 data-start=\"5731\" data-end=\"5773\"><strong data-start=\"5735\" data-end=\"5771\">6. Minify CSS, JavaScript &amp; HTML<\/strong><\/h3>\n<ul data-start=\"5774\" data-end=\"5873\">\n<li data-start=\"5774\" data-end=\"5829\">Reduce file sizes with <strong data-start=\"5799\" data-end=\"5812\">MinifyCSS<\/strong> or <strong data-start=\"5816\" data-end=\"5826\">Terser<\/strong>.<\/li>\n<li data-start=\"5830\" data-end=\"5873\">Eliminate extra spaces and line breaks.<\/li>\n<\/ul>\n<h3 data-start=\"5875\" data-end=\"5904\"><strong data-start=\"5879\" data-end=\"5902\">7. Reduce Redirects<\/strong><\/h3>\n<ul data-start=\"5905\" data-end=\"6038\">\n<li data-start=\"5905\" data-end=\"5980\">Every redirect adds an extra <strong data-start=\"5936\" data-end=\"5952\">HTTP request<\/strong>, slowing down load times.<\/li>\n<li data-start=\"5981\" data-end=\"6038\">Audit your site and remove <strong data-start=\"6010\" data-end=\"6035\">unnecessary redirects<\/strong>.<\/li>\n<\/ul>\n<h3 data-start=\"6040\" data-end=\"6093\"><strong data-start=\"6044\" data-end=\"6091\">8. Implement AMP (Accelerated Mobile Pages)<\/strong><\/h3>\n<ul data-start=\"6094\" data-end=\"6214\">\n<li data-start=\"6094\" data-end=\"6155\">AMP <a href=\"https:\/\/3way.social\/blog\/optimizing-for-mobile\/\">optimizes mobile pages<\/a> for <strong data-start=\"6127\" data-end=\"6152\">faster loading speeds<\/strong>.<\/li>\n<li>AMP is not a ranking factor and is not required for Top Stories eligibility since 2021, focus on Core Web Vitals and fast pages.<\/li>\n<li>Keep AMP only if it improves Core Web Vitals in field data.<\/li>\n<li>Measure AMP against canonical pages with field data before committing.<\/li>\n<\/ul>\n<h2 data-start=\"6221\" data-end=\"6244\"><strong data-start=\"6224\" data-end=\"6242\">Final Thoughts on How Important is Page Speed for SEO<\/strong><\/h2>\n<p data-start=\"6246\" data-end=\"6420\">So, <strong data-start=\"6250\" data-end=\"6289\">how important is page speed for SEO<\/strong>? It\u2019s <strong data-start=\"6296\" data-end=\"6334\">one of the biggest ranking factors<\/strong> and <strong data-start=\"6339\" data-end=\"6417\">directly impacts user engagement, conversions, and overall website success<\/strong>.<\/p>\n<p data-start=\"6422\" data-end=\"6671\">A slow website will<strong data-start=\"6442\" data-end=\"6499\"> frustrate visitors, hurt rankings, and cost you money<\/strong>. But by optimizing page speed, you can:<\/p>\n<ul>\n<li data-start=\"6422\" data-end=\"6671\">Rank higher in Google search results.<\/li>\n<li data-start=\"6422\" data-end=\"6671\">Improve user experience and reduce bounce rates.<\/li>\n<li data-start=\"6422\" data-end=\"6671\">Boost conversions and revenue.<\/li>\n<\/ul>\n<p data-start=\"6673\" data-end=\"6868\">Want to take your SEO game to the next level? Start by <a href=\"https:\/\/3way.social\/blog\/how-to-check-page-speed\/\"><strong data-start=\"6728\" data-end=\"6766\">checking your website\u2019s page speed<\/strong><\/a> today and implementing these best practices to ensure <strong data-start=\"6821\" data-end=\"6862\">faster load times and better rankings<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s hectic world, website speed can make or break your online success. Users expect lightning-fast load times, and search engines prioritize websites that provide a seamless browsing experience. But how important is page speed for SEO, really? Short answer: It\u2019s crucial. Page speed directly impacts user experience, search engine rankings, and conversion rates. A [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[3,21],"tags":[],"class_list":["post-1218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-google"],"blocksy_meta":[],"modified_by":"Becky Halls","_links":{"self":[{"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/posts\/1218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/comments?post=1218"}],"version-history":[{"count":3,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/posts\/1218\/revisions"}],"predecessor-version":[{"id":3141,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/posts\/1218\/revisions\/3141"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/media\/1165"}],"wp:attachment":[{"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/media?parent=1218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/categories?post=1218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/tags?post=1218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}