{"id":1715,"date":"2025-05-20T13:14:51","date_gmt":"2025-05-20T13:14:51","guid":{"rendered":"https:\/\/3way.social\/blog\/?p=1715"},"modified":"2025-05-20T13:15:45","modified_gmt":"2025-05-20T13:15:45","slug":"seo-for-ecommerce-website","status":"publish","type":"post","link":"https:\/\/3way.social\/blog\/seo-for-ecommerce-website\/","title":{"rendered":"SEO For Ecommerce Websites &#8211; An Action Plan!"},"content":{"rendered":"<p class=\"\" data-start=\"311\" data-end=\"522\">Running an ecommerce store isn\u2019t just about stocking great products and setting up a shiny storefront; it\u2019s also about making sure people can find you online. That\u2019s where <strong data-start=\"482\" data-end=\"512\">SEO for ecommerce websites<\/strong> comes in.<\/p>\n<p class=\"\" data-start=\"524\" data-end=\"753\">With thousands of products, category pages, and constant competition, SEO can feel overwhelming for ecommerce site owners. But done right, it can bring in a steady stream of high-intent, organic traffic &#8211; aka people <em data-start=\"738\" data-end=\"752\">ready to buy<\/em>.<\/p>\n<p class=\"\" data-start=\"755\" data-end=\"940\">In this article, we\u2019ll break down exactly how to tackle SEO for ecommerce websites with a step-by-step plan designed for busy store owners and marketing managers. Let\u2019s get into it.<\/p>\n<p data-start=\"755\" data-end=\"940\"><a href=\"https:\/\/3way.social\/blog\/seo-for-ecommerce-website\/seo-for-ecommerce-website-2\/\" rel=\"attachment wp-att-1716\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1716\" src=\"https:\/\/3way.social\/blog\/wp-content\/uploads\/2025\/05\/seo-for-ecommerce-website.jpg\" alt=\"A woman using seo for ecommerce websites, holding a magnifying glass over her store front with reviews shown in the window.\" width=\"600\" height=\"400\" srcset=\"https:\/\/3way.social\/blog\/wp-content\/uploads\/2025\/05\/seo-for-ecommerce-website.jpg 600w, https:\/\/3way.social\/blog\/wp-content\/uploads\/2025\/05\/seo-for-ecommerce-website-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h2 class=\"\" data-start=\"947\" data-end=\"988\">Why SEO for Ecommerce Websites Matters<\/h2>\n<p class=\"\" data-start=\"990\" data-end=\"1038\">Here\u2019s the deal: people search before they shop.<\/p>\n<p class=\"\" data-start=\"1040\" data-end=\"1221\">In fact, over 44% of online shoppers start with a Google search. If your store isn\u2019t showing up in search results, you\u2019re basically invisible &#8211; and leaving serious money on the table.<\/p>\n<p class=\"\" data-start=\"1223\" data-end=\"1238\">Good SEO means:<\/p>\n<ul data-start=\"1239\" data-end=\"1385\">\n<li class=\"\" data-start=\"1239\" data-end=\"1271\">\n<p class=\"\" data-start=\"1241\" data-end=\"1271\"><a href=\"https:\/\/3way.social\/blog\/what-is-organic-search-engine-optimization-explained-simply\/\">More organic (free!) traffic<\/a><\/p>\n<\/li>\n<li class=\"\" data-start=\"1272\" data-end=\"1306\">\n<p class=\"\" data-start=\"1274\" data-end=\"1306\">Higher product discoverability<\/p>\n<\/li>\n<li class=\"\" data-start=\"1307\" data-end=\"1342\">\n<p class=\"\" data-start=\"1309\" data-end=\"1342\">Increased trust and credibility<\/p>\n<\/li>\n<li class=\"\" data-start=\"1343\" data-end=\"1385\">\n<p class=\"\" data-start=\"1345\" data-end=\"1385\">Better ROI than paid ads in the long run<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"1387\" data-end=\"1570\">So, whether you&#8217;re running a Shopify store, WooCommerce site, or a custom ecommerce platform, investing in SEO for your ecommerce website is one of the smartest things you can do.<\/p>\n<h2 class=\"\" data-start=\"1577\" data-end=\"1614\">Step 1: Nail Your Keyword Strategy<\/h2>\n<p class=\"\" data-start=\"1616\" data-end=\"1740\">Start with the foundation &#8211; keywords. But don\u2019t just chase high-volume terms like \u201cshoes\u201d or \u201cheadphones.\u201d You\u2019ll get crushed.<\/p>\n<p>Instead:<\/p>\n<ul>\n<li data-start=\"1742\" data-end=\"2082\">\u2705 Target <strong data-start=\"1760\" data-end=\"1782\">long-tail keywords<\/strong> like \u201cwaterproof hiking boots for women\u201d<\/li>\n<li data-start=\"1742\" data-end=\"2082\">\u2705 <a href=\"https:\/\/3way.social\/blog\/check-backlinks-of-competitors\/\">Research competitor keywords<\/a> using tools like Ahrefs, Semrush, or Ubersuggest<\/li>\n<li data-start=\"1742\" data-end=\"2082\">\u2705 Focus on <strong data-start=\"1919\" data-end=\"1940\">commercial intent<\/strong> phrases like \u201cbuy,\u201d \u201cdiscount,\u201d or \u201cbest\u201d<\/li>\n<li data-start=\"1742\" data-end=\"2082\">\u2705 Use <strong data-start=\"1991\" data-end=\"2009\">category-level<\/strong> and <strong data-start=\"2014\" data-end=\"2031\">product-level<\/strong> keywords<\/li>\n<li data-start=\"1742\" data-end=\"2082\">\u2705 Don\u2019t forget brand-specific searches!<\/li>\n<\/ul>\n<p class=\"\" data-start=\"2084\" data-end=\"2245\"><strong data-start=\"2084\" data-end=\"2096\">Pro tip:<\/strong> Use keyword variations in your product titles, meta tags, image alt text, and URL slugs, but don\u2019t keyword-stuff. <a href=\"https:\/\/3way.social\/blog\/semantic-seo\/\">Keep it natural and human-friendly.<\/a><\/p>\n<h2 class=\"\" data-start=\"2252\" data-end=\"2296\">Step 2: Optimize Product Pages Like a Pro<\/h2>\n<p class=\"\" data-start=\"2298\" data-end=\"2405\">Every product page on your site is a ranking opportunity. Don\u2019t waste it with thin content or generic copy.<\/p>\n<p class=\"\" data-start=\"2407\" data-end=\"2452\">Here\u2019s what each product page should include:<\/p>\n<ul data-start=\"2453\" data-end=\"2785\">\n<li class=\"\" data-start=\"2453\" data-end=\"2495\">\n<p class=\"\" data-start=\"2455\" data-end=\"2495\">\u2705 A unique, keyword-rich product title<\/p>\n<\/li>\n<li class=\"\" data-start=\"2496\" data-end=\"2565\">\n<p class=\"\" data-start=\"2498\" data-end=\"2565\">\u2705 A well-written product description (aim for at least 300 words)<\/p>\n<\/li>\n<li class=\"\" data-start=\"2566\" data-end=\"2605\">\n<p class=\"\" data-start=\"2568\" data-end=\"2605\">\u2705 <a href=\"https:\/\/3way.social\/blog\/image-optimization-seo\/\">High-quality images with alt tags<\/a><\/p>\n<\/li>\n<li class=\"\" data-start=\"2606\" data-end=\"2667\">\n<p class=\"\" data-start=\"2608\" data-end=\"2667\">\u2705 <a href=\"https:\/\/3way.social\/blog\/online-reviews-for-businesses\/\">User reviews<\/a> (great for fresh content and social proof)<\/p>\n<\/li>\n<li class=\"\" data-start=\"2668\" data-end=\"2734\">\n<p class=\"\" data-start=\"2670\" data-end=\"2734\">\u2705 <a href=\"https:\/\/3way.social\/blog\/schema-markup-testing-tool\/\">Schema markup for rich results<\/a> (pricing, availability, etc.)<\/p>\n<\/li>\n<li class=\"\" data-start=\"2735\" data-end=\"2785\">\n<p class=\"\" data-start=\"2737\" data-end=\"2785\">\u2705 Fast-loading images and mobile-friendly design<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"2787\" data-end=\"2929\"><strong data-start=\"2787\" data-end=\"2804\">Don\u2019t forget:<\/strong> Avoid duplicate content across product pages. If you sell variations (sizes, colors), use canonical tags or structured URLs.<\/p>\n<p data-start=\"2787\" data-end=\"2929\"><a href=\"https:\/\/3way.social\/blog\/industry-standard-click-through-rate\/copy-of-compare-seo-tools-17\/\" rel=\"attachment wp-att-694\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-694\" src=\"https:\/\/3way.social\/blog\/wp-content\/uploads\/2024\/09\/Copy-of-compare-SEO-tools-17.jpg\" alt=\"A man shopping online\" width=\"600\" height=\"400\" srcset=\"https:\/\/3way.social\/blog\/wp-content\/uploads\/2024\/09\/Copy-of-compare-SEO-tools-17.jpg 600w, https:\/\/3way.social\/blog\/wp-content\/uploads\/2024\/09\/Copy-of-compare-SEO-tools-17-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h2 class=\"\" data-start=\"2936\" data-end=\"2975\">Step 3: Clean Up Your Site Structure<\/h2>\n<p class=\"\" data-start=\"2977\" data-end=\"3029\">A messy site = confused users (and confused Google).<\/p>\n<p class=\"\" data-start=\"3031\" data-end=\"3066\">Your ecommerce website should have:<\/p>\n<ul data-start=\"3067\" data-end=\"3411\">\n<li class=\"\" data-start=\"3067\" data-end=\"3108\">\n<p class=\"\" data-start=\"3069\" data-end=\"3108\">\u00a0Clear, logical category structures<\/p>\n<\/li>\n<li class=\"\" data-start=\"3109\" data-end=\"3184\">\n<p class=\"\" data-start=\"3111\" data-end=\"3184\">\u00a0Internal linking between product pages, categories, and blog content<\/p>\n<\/li>\n<li class=\"\" data-start=\"3185\" data-end=\"3263\">\n<p class=\"\" data-start=\"3187\" data-end=\"3263\">\u00a0Breadcrumb navigation to help users (and search engines) find their way<\/p>\n<\/li>\n<li class=\"\" data-start=\"3264\" data-end=\"3351\">\n<p class=\"\" data-start=\"3266\" data-end=\"3351\">\u00a0Search-friendly URLs\u00a0 <span class=\"s1\">(e.g.<\/span><span class=\"s1\">\u00a0<\/span><span class=\"s2\">\/mens-shoes\/black-sneakers<\/span><em><span class=\"s1\"> not <\/span><\/em><span class=\"s2\">\/product?id=1234<\/span><span class=\"s1\">)<\/span><\/p>\n<\/li>\n<li class=\"\" data-start=\"3352\" data-end=\"3411\">\n<p class=\"\" data-start=\"3354\" data-end=\"3411\">\u00a0An XML sitemap and robots.txt file correctly configured<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"3413\" data-end=\"3505\">Flat, crawlable architecture is key. You don\u2019t want important pages buried five clicks deep.<\/p>\n<h2 class=\"\" data-start=\"3512\" data-end=\"3550\">Step 4: Master Technical SEO Basics<\/h2>\n<p class=\"\" data-start=\"3552\" data-end=\"3662\"><a href=\"https:\/\/3way.social\/blog\/technical-seo-site-audit\/\">Technical SEO<\/a> for ecommerce websites is a must, especially with large product inventories and frequent updates.<\/p>\n<p class=\"\" data-start=\"3664\" data-end=\"3689\">Here\u2019s a quick checklist:<\/p>\n<ul data-start=\"3690\" data-end=\"4101\">\n<li class=\"\" data-start=\"3690\" data-end=\"3728\">\n<p class=\"\" data-start=\"3692\" data-end=\"3728\">\u2705 Your site should be HTTPS secure<\/p>\n<\/li>\n<li class=\"\" data-start=\"3729\" data-end=\"3809\">\n<p class=\"\" data-start=\"3731\" data-end=\"3809\">\u2705 Pages should load in under 2.5 seconds (use tools like PageSpeed Insights)<\/p>\n<\/li>\n<li class=\"\" data-start=\"3810\" data-end=\"3877\">\n<p class=\"\" data-start=\"3812\" data-end=\"3877\">\u2705 Mobile-friendliness is non-negotiable (use responsive design)<\/p>\n<\/li>\n<li class=\"\" data-start=\"3878\" data-end=\"3915\">\n<p class=\"\" data-start=\"3880\" data-end=\"3915\">\u2705 <a href=\"https:\/\/3way.social\/blog\/ahrefs-broken-link-building\/\">Eliminate broken links<\/a> and 404s<\/p>\n<\/li>\n<li class=\"\" data-start=\"3916\" data-end=\"3977\">\n<p class=\"\" data-start=\"3918\" data-end=\"3977\">\u2705 Set up canonical tags to handle duplicate product pages<\/p>\n<\/li>\n<li class=\"\" data-start=\"3978\" data-end=\"4025\">\n<p class=\"\" data-start=\"3980\" data-end=\"4025\">\u2705 Implement lazy loading for product images<\/p>\n<\/li>\n<li class=\"\" data-start=\"4026\" data-end=\"4101\">\n<p class=\"\" data-start=\"4028\" data-end=\"4101\">\u2705 Use structured data (especially for products, reviews, and breadcrumbs)<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"4103\" data-end=\"4213\"><strong data-start=\"4103\" data-end=\"4117\">Bonus tip:<\/strong> <a href=\"https:\/\/3way.social\/blog\/onpage-seo-audit\/\">Regularly run site audits<\/a> using Screaming Frog or Semrush to spot and fix technical SEO issues.<\/p>\n<h2 class=\"\" data-start=\"4220\" data-end=\"4270\">Step 5: Create Supporting Content That Converts<\/h2>\n<p class=\"\" data-start=\"4272\" data-end=\"4329\">Yes, product pages matter. But ecommerce SEO goes deeper.<\/p>\n<p class=\"\" data-start=\"4331\" data-end=\"4416\">Publishing helpful content boosts topical relevance and drives top-of-funnel traffic.<\/p>\n<p class=\"\" data-start=\"4418\" data-end=\"4440\">Content ideas include:<\/p>\n<ul data-start=\"4441\" data-end=\"4639\">\n<li class=\"\" data-start=\"4441\" data-end=\"4498\">\n<p class=\"\" data-start=\"4443\" data-end=\"4498\">\u00a0Blog posts like \u201cBest running shoes for flat feet\u201d<\/p>\n<\/li>\n<li class=\"\" data-start=\"4499\" data-end=\"4543\">\n<p class=\"\" data-start=\"4501\" data-end=\"4543\">\u00a0Buying guides and comparison articles<\/p>\n<\/li>\n<li class=\"\" data-start=\"4544\" data-end=\"4583\">\n<p class=\"\" data-start=\"4546\" data-end=\"4583\">\u00a0Product demo videos or unboxings<\/p>\n<\/li>\n<li class=\"\" data-start=\"4584\" data-end=\"4613\">\n<p class=\"\" data-start=\"4586\" data-end=\"4613\">\u00a0FAQs and how-to guides<\/p>\n<\/li>\n<li class=\"\" data-start=\"4614\" data-end=\"4639\">\n<p class=\"\" data-start=\"4616\" data-end=\"4639\">\u00a0Seasonal gift guides<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"4641\" data-end=\"4761\">Each post should target a keyword cluster, link to relevant product pages, and offer real value to your target customer.<\/p>\n<h2 class=\"\" data-start=\"4768\" data-end=\"4806\">Step 6: Earn (and Manage) Backlinks<\/h2>\n<p class=\"\" data-start=\"4808\" data-end=\"4845\">Backlinks = credibility and rankings.<\/p>\n<p class=\"\" data-start=\"4847\" data-end=\"4870\">To build quality links:<\/p>\n<ul data-start=\"4871\" data-end=\"5212\">\n<li class=\"\" data-start=\"4871\" data-end=\"4931\">\n<p class=\"\" data-start=\"4873\" data-end=\"4931\">\u2705 Partner with <a href=\"https:\/\/3way.social\/blog\/influencer-outreach-email-template\/\">influencers or niche bloggers<\/a> for reviews<\/p>\n<\/li>\n<li class=\"\" data-start=\"4932\" data-end=\"4996\">\n<p class=\"\" data-start=\"4934\" data-end=\"4996\">\u2705 Create shareable assets like infographics or trend reports<\/p>\n<\/li>\n<li class=\"\" data-start=\"4997\" data-end=\"5037\">\n<p class=\"\" data-start=\"4999\" data-end=\"5037\">\u2705 Offer guest posts to related sites<\/p>\n<\/li>\n<li class=\"\" data-start=\"5038\" data-end=\"5108\">\n<p class=\"\" data-start=\"5040\" data-end=\"5108\">\u2705 Submit your store to industry directories and shopping platforms<\/p>\n<\/li>\n<li class=\"\" data-start=\"5109\" data-end=\"5212\">\n<p class=\"\" data-start=\"5111\" data-end=\"5212\">\u2705 Use tools like <a class=\"\" href=\"https:\/\/3way.social\" target=\"_new\" rel=\"noopener\" data-start=\"5128\" data-end=\"5162\">3Way.Social<\/a> for ethical backlink exchange with vetted domains<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"5214\" data-end=\"5313\">Use a <a href=\"https:\/\/3way.social\/blog\/social-backlink-checker-track-what-matters\/\"><strong data-start=\"5220\" data-end=\"5240\">backlink checker<\/strong><\/a> like Ahrefs or Moz to monitor your profile and disavow any spammy links.<\/p>\n<p data-start=\"5214\" data-end=\"5313\"><a href=\"https:\/\/3way.social\/blog\/structured-v-unstructured-data\/online-reviews\/\" rel=\"attachment wp-att-1361\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361\" src=\"https:\/\/3way.social\/blog\/wp-content\/uploads\/2025\/03\/online-reviews.jpg\" alt=\"Two people reading online reviews and social comments using a social backlinks chcker\" width=\"600\" height=\"400\" srcset=\"https:\/\/3way.social\/blog\/wp-content\/uploads\/2025\/03\/online-reviews.jpg 600w, https:\/\/3way.social\/blog\/wp-content\/uploads\/2025\/03\/online-reviews-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h2 class=\"\" data-start=\"5320\" data-end=\"5372\">Step 7: Optimize for UX and Conversions (aka SXO)<\/h2>\n<p class=\"\" data-start=\"5374\" data-end=\"5449\">Search engine optimization isn\u2019t just about traffic, it\u2019s about conversions.<\/p>\n<p class=\"\" data-start=\"5451\" data-end=\"5534\">That\u2019s why <a href=\"https:\/\/3way.social\/blog\/search-experience-optimization\/\"><strong data-start=\"5462\" data-end=\"5502\">Search Experience Optimization (SXO)<\/strong><\/a> matters more than ever in 2025.<\/p>\n<p class=\"\" data-start=\"5536\" data-end=\"5566\">Make sure your ecommerce site:<\/p>\n<ul data-start=\"5567\" data-end=\"5806\">\n<li class=\"\" data-start=\"5567\" data-end=\"5609\">\n<p class=\"\" data-start=\"5569\" data-end=\"5609\">\u2705 Has intuitive navigation and filters<\/p>\n<\/li>\n<li class=\"\" data-start=\"5610\" data-end=\"5654\">\n<p class=\"\" data-start=\"5612\" data-end=\"5654\">\u2705 Offers a frictionless checkout process<\/p>\n<\/li>\n<li class=\"\" data-start=\"5655\" data-end=\"5708\">\n<p class=\"\" data-start=\"5657\" data-end=\"5708\">\u2705 Features real customer reviews and trust badges<\/p>\n<\/li>\n<li class=\"\" data-start=\"5709\" data-end=\"5747\">\n<p class=\"\" data-start=\"5711\" data-end=\"5747\">\u2705 Is optimized for Core Web Vitals<\/p>\n<\/li>\n<li class=\"\" data-start=\"5748\" data-end=\"5806\">\n<p class=\"\" data-start=\"5750\" data-end=\"5806\">\u2705 Uses live chat or support integrations for faster help<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"5808\" data-end=\"5973\">Google\u2019s algorithm increasingly prioritizes user engagement signals like dwell time and bounce rate\u2014so a better experience leads to better rankings <em data-start=\"5956\" data-end=\"5961\">and<\/em> more sales.<\/p>\n<h2 class=\"\" data-start=\"5980\" data-end=\"6011\">Step 8: Track, Tweak, Repeat<\/h2>\n<p class=\"\" data-start=\"6013\" data-end=\"6085\">No ecommerce SEO strategy is complete without tracking your performance.<\/p>\n<p class=\"\" data-start=\"6087\" data-end=\"6103\">Use these tools:<\/p>\n<ul data-start=\"6104\" data-end=\"6402\">\n<li class=\"\" data-start=\"6104\" data-end=\"6171\">\n<p class=\"\" data-start=\"6106\" data-end=\"6171\"><a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/ga4\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"6109\" data-end=\"6131\">Google Analytics 4<\/strong><\/a> \u2013 traffic, conversions, user behavior<\/p>\n<\/li>\n<li class=\"\" data-start=\"6172\" data-end=\"6250\">\n<p class=\"\" data-start=\"6174\" data-end=\"6250\"><a href=\"https:\/\/search.google.com\/search-console\/amp\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"6177\" data-end=\"6202\">Google Search Console<\/strong><\/a> \u2013 keyword rankings, impressions, crawl issues<\/p>\n<\/li>\n<li class=\"\" data-start=\"6251\" data-end=\"6337\">\n<p class=\"\" data-start=\"6253\" data-end=\"6337\"><strong data-start=\"6256\" data-end=\"6277\"><a href=\"https:\/\/semrush.sjv.io\/QjAME6\" target=\"_blank\" rel=\"noopener\">Semrush<\/a> or Ahrefs<\/strong> \u2013 keyword tracking, backlink profile, competitor analysis<\/p>\n<\/li>\n<li class=\"\" data-start=\"6338\" data-end=\"6402\">\n<p class=\"\" data-start=\"6340\" data-end=\"6402\"><strong data-start=\"6343\" data-end=\"6364\">Your CMS platform<\/strong> \u2013 sales attribution, popular products<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"6404\" data-end=\"6482\">Monitor your progress monthly and tweak your strategy based on what\u2019s working.<\/p>\n<h2 class=\"\" data-start=\"6489\" data-end=\"6506\">Final Thoughts on SEO for Ecommerce Websites<\/h2>\n<p class=\"\" data-start=\"6508\" data-end=\"6738\">SEO for ecommerce websites isn\u2019t a one-and-done job; it\u2019s an ongoing investment. But with the right structure, content, and technical setup, your store can attract more qualified traffic, earn better rankings, and drive more sales.<\/p>\n<p class=\"\" data-start=\"6740\" data-end=\"6749\">Remember:<\/p>\n<ul data-start=\"6750\" data-end=\"6920\">\n<li class=\"\" data-start=\"6750\" data-end=\"6788\">\n<p class=\"\" data-start=\"6752\" data-end=\"6788\">Keyword strategy is the foundation<\/p>\n<\/li>\n<li class=\"\" data-start=\"6789\" data-end=\"6826\">\n<p class=\"\" data-start=\"6791\" data-end=\"6826\">Product pages are the moneymakers<\/p>\n<\/li>\n<li class=\"\" data-start=\"6827\" data-end=\"6874\">\n<p class=\"\" data-start=\"6829\" data-end=\"6874\">Content and backlinks fuel long-term growth<\/p>\n<\/li>\n<li class=\"\" data-start=\"6875\" data-end=\"6920\">\n<p class=\"\" data-start=\"6877\" data-end=\"6920\">UX and speed make everything convert better<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"6922\" data-end=\"7036\">Ready to optimize your ecommerce site? Start with the basics, keep testing, and stay ahead of the algorithm curve.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Running an ecommerce store isn\u2019t just about stocking great products and setting up a shiny storefront; it\u2019s also about making sure people can find you online. That\u2019s where SEO for ecommerce websites comes in. With thousands of products, category pages, and constant competition, SEO can feel overwhelming for ecommerce site owners. But done right, it [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"no","footnotes":""},"categories":[3,5],"tags":[],"class_list":["post-1715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-marketing"],"blocksy_meta":[],"modified_by":"Becky Halls","_links":{"self":[{"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/posts\/1715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/comments?post=1715"}],"version-history":[{"count":3,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/posts\/1715\/revisions"}],"predecessor-version":[{"id":1719,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/posts\/1715\/revisions\/1719"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/media\/1716"}],"wp:attachment":[{"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/media?parent=1715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/categories?post=1715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/tags?post=1715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}