{"id":1715,"date":"2025-05-20T13:14:51","date_gmt":"2025-05-20T13:14:51","guid":{"rendered":"https:\/\/3way.social\/blog\/?p=1715"},"modified":"2026-10-09T13:12:17","modified_gmt":"2026-10-09T13:12:17","slug":"seo-for-ecommerce-website","status":"publish","type":"post","link":"https:\/\/3way.social\/blog\/seo-for-ecommerce-website\/","title":{"rendered":"SEO For Ecommerce Websites &#8211; An Action Plan!"},"content":{"rendered":"<p class=\"\" data-start=\"311\" data-end=\"522\">Running an ecommerce store isn\u2019t just about stocking great products and setting up a shiny storefront; it\u2019s also about making sure people can find you online. That\u2019s where <strong data-start=\"482\" data-end=\"512\">SEO for ecommerce websites<\/strong> comes in.<\/p>\n<p class=\"\" data-start=\"524\" data-end=\"753\">With thousands of products, category pages, and constant competition, SEO can feel overwhelming for ecommerce site owners. But done right, it can bring in a steady stream of high-intent, organic traffic &#8211; aka people <em data-start=\"738\" data-end=\"752\">ready to buy<\/em>.<\/p>\n<p class=\"\" data-start=\"755\" data-end=\"940\">In this article, we\u2019ll break down exactly how to tackle SEO for ecommerce websites with a step-by-step plan designed for busy store owners and marketing managers. Let\u2019s get into it.<\/p>\n<p data-start=\"755\" data-end=\"940\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1716\" src=\"https:\/\/3way.social\/blog\/wp-content\/uploads\/2025\/05\/seo-for-ecommerce-website.jpg\" alt=\"A woman using seo for ecommerce websites, holding a magnifying glass over her store front with reviews shown in the window.\" width=\"600\" height=\"400\" srcset=\"https:\/\/3way.social\/blog\/wp-content\/uploads\/2025\/05\/seo-for-ecommerce-website.jpg 600w, https:\/\/3way.social\/blog\/wp-content\/uploads\/2025\/05\/seo-for-ecommerce-website-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2 class=\"\" data-start=\"947\" data-end=\"988\">Why SEO for Ecommerce Websites Matters<\/h2>\n<p class=\"\" data-start=\"990\" data-end=\"1038\">Here\u2019s the deal: people search before they shop.<\/p>\n<p class=\"\" data-start=\"1040\" data-end=\"1221\">In fact, over 44% of online shoppers start with a Google search. If your store isn\u2019t showing up in search results, you\u2019re basically invisible &#8211; and leaving serious money on the table.<\/p>\n<p class=\"\" data-start=\"1223\" data-end=\"1238\">Good SEO means:<\/p>\n<ul data-start=\"1239\" data-end=\"1385\">\n<li class=\"\" data-start=\"1239\" data-end=\"1271\">\n<p class=\"\" data-start=\"1241\" data-end=\"1271\"><a href=\"https:\/\/3way.social\/blog\/step-by-step-seo-guide\/\">More organic (free!) traffic<\/a><\/p>\n<\/li>\n<li class=\"\" data-start=\"1272\" data-end=\"1306\">\n<p class=\"\" data-start=\"1274\" data-end=\"1306\">Higher product discoverability<\/p>\n<\/li>\n<li class=\"\" data-start=\"1307\" data-end=\"1342\">\n<p class=\"\" data-start=\"1309\" data-end=\"1342\">Increased trust and credibility<\/p>\n<\/li>\n<li class=\"\" data-start=\"1343\" data-end=\"1385\">\n<p class=\"\" data-start=\"1345\" data-end=\"1385\">Better ROI than paid ads in the long run<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"1387\" data-end=\"1570\">So, whether you&#8217;re running a Shopify store, WooCommerce site, or a custom ecommerce platform, investing in SEO for your ecommerce website is one of the smartest things you can do.<\/p>\n<h2 class=\"\" data-start=\"1577\" data-end=\"1614\">Step 1: Nail Your Keyword Strategy<\/h2>\n<p class=\"\" data-start=\"1616\" data-end=\"1740\">Start with the foundation &#8211; keywords. But don\u2019t just chase high-volume terms like \u201cshoes\u201d or \u201cheadphones.\u201d You\u2019ll get crushed.<\/p>\n<p>Instead:<\/p>\n<ul>\n<li data-start=\"1742\" data-end=\"2082\">\u2705 Target <strong data-start=\"1760\" data-end=\"1782\">long-tail keywords<\/strong> like \u201cwaterproof hiking boots for women\u201d<\/li>\n<li data-start=\"1742\" data-end=\"2082\">\u2705 <a href=\"https:\/\/3way.social\/blog\/ultimate-guide-to-competitor-backlink-analysis\/\">Research competitor keywords<\/a> using tools like Ahrefs, Semrush, or Ubersuggest<\/li>\n<li data-start=\"1742\" data-end=\"2082\">\u2705 Focus on <strong data-start=\"1919\" data-end=\"1940\">commercial intent<\/strong> phrases like \u201cbuy,\u201d \u201cdiscount,\u201d or \u201cbest\u201d<\/li>\n<li data-start=\"1742\" data-end=\"2082\">\u2705 Use <strong data-start=\"1991\" data-end=\"2009\">category-level<\/strong> and <strong data-start=\"2014\" data-end=\"2031\">product-level<\/strong> keywords<\/li>\n<li data-start=\"1742\" data-end=\"2082\">\u2705 Don\u2019t forget brand-specific searches!<\/li>\n<\/ul>\n<p class=\"\" data-start=\"2084\" data-end=\"2245\"><strong data-start=\"2084\" data-end=\"2096\">Pro tip:<\/strong> Use keyword variations in your product titles, meta tags, image alt text, and URL slugs, but don\u2019t keyword-stuff. <a href=\"https:\/\/3way.social\/blog\/semantic-seo\/\">Keep it natural and human-friendly.<\/a><\/p>\n<h2 class=\"\" data-start=\"2252\" data-end=\"2296\">Step 2: Optimize Product Pages Like a Pro<\/h2>\n<p class=\"\" data-start=\"2298\" data-end=\"2405\">Every product page on your site is a ranking opportunity. Don\u2019t waste it with thin content or generic copy.<\/p>\n<p class=\"\" data-start=\"2407\" data-end=\"2452\">Here\u2019s what each product page should include:<\/p>\n<ul data-start=\"2453\" data-end=\"2785\">\n<li class=\"\" data-start=\"2453\" data-end=\"2495\">\n<p class=\"\" data-start=\"2455\" data-end=\"2495\">\u2705 A unique, keyword-rich product title<\/p>\n<\/li>\n<li class=\"\" data-start=\"2496\" data-end=\"2565\">\n<p class=\"\" data-start=\"2498\" data-end=\"2565\">\u2705 A well-written product description (aim for at least 300 words)<\/p>\n<\/li>\n<li class=\"\" data-start=\"2566\" data-end=\"2605\">\n<p class=\"\" data-start=\"2568\" data-end=\"2605\">\u2705 <a href=\"https:\/\/3way.social\/blog\/image-optimization-in-seo\/\">High-quality images with alt tags<\/a><\/p>\n<p>Use WebP or AVIF with JPEG fallbacks for coverage.<\/p>\n<p>Set explicit width and height to prevent CLS shifts.<\/p>\n<p>Serve responsive images with srcset and sizes attributes.<\/p>\n<p>Compress assets and deliver through a performant CDN.<\/p>\n<p>Write concise, accurate alt text and descriptive file names.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2606\" data-end=\"2667\">\n<p class=\"\" data-start=\"2608\" data-end=\"2667\">\u2705 <a href=\"https:\/\/3way.social\/blog\/online-reviews-for-businesses\/\">User reviews<\/a> (great for fresh content and social proof)<\/p>\n<\/li>\n<li class=\"\" data-start=\"2668\" data-end=\"2734\">\n<p class=\"\" data-start=\"2670\" data-end=\"2734\">\u2705 <a href=\"https:\/\/3way.social\/blog\/schema-markup-testing-tool\/\">Schema markup for rich results<\/a> (pricing, availability, etc.)<\/p>\n<p>Use JSON-LD Product markup for rich result eligibility in Google.<\/p>\n<p>Include name, image, description, brand, and SKU fields.<\/p>\n<p>Add Offers with price, priceCurrency, and availability properties.<\/p>\n<p>Provide GTIN values when available to improve matching accuracy.<\/p>\n<p>Ensure every value matches visible on-page content exactly always.<\/p>\n<p>Include aggregateRating and review only when shown on-page content.<\/p>\n<p>Use ISO 4217 currency codes in Offer.priceCurrency values consistently.<\/p>\n<p>Validate markup with Rich Results Test before deployment changes.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2735\" data-end=\"2785\">\n<p class=\"\" data-start=\"2737\" data-end=\"2785\">\u2705 Fast-loading images and mobile-friendly design<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"2787\" data-end=\"2929\"><strong data-start=\"2787\" data-end=\"2804\">Don\u2019t forget:<\/strong> Avoid duplicate content across product pages. If you sell variations (sizes, colors), use canonical tags or structured URLs.<\/p>\n<p>Stock handling impacts SEO and customer experience.<\/p>\n<p>Keep temporary out-of-stock product pages indexable for continuity.<\/p>\n<p>Set Offer.availability to OutOfStock in Product schema.<\/p>\n<p>Show alternatives and back-in-stock alerts to retain demand.<\/p>\n<p>Return 404 or 410 for permanent drops, 301 successors.<\/p>\n<p data-start=\"2787\" data-end=\"2929\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-694\" src=\"https:\/\/3way.social\/blog\/wp-content\/uploads\/2024\/09\/Copy-of-compare-SEO-tools-17.jpg\" alt=\"A man shopping online\" width=\"600\" height=\"400\" srcset=\"https:\/\/3way.social\/blog\/wp-content\/uploads\/2024\/09\/Copy-of-compare-SEO-tools-17.jpg 600w, https:\/\/3way.social\/blog\/wp-content\/uploads\/2024\/09\/Copy-of-compare-SEO-tools-17-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2 class=\"\" data-start=\"2936\" data-end=\"2975\">Step 3: Clean Up Your Site Structure<\/h2>\n<p class=\"\" data-start=\"2977\" data-end=\"3029\">A messy site = confused users (and confused Google).<\/p>\n<p class=\"\" data-start=\"3031\" data-end=\"3066\">Your ecommerce website should have:<\/p>\n<ul data-start=\"3067\" data-end=\"3411\">\n<li class=\"\" data-start=\"3067\" data-end=\"3108\">\n<p class=\"\" data-start=\"3069\" data-end=\"3108\">\u00a0Clear, logical category structures<\/p>\n<\/li>\n<li class=\"\" data-start=\"3109\" data-end=\"3184\">\n<p class=\"\" data-start=\"3111\" data-end=\"3184\">\u00a0Internal linking between product pages, categories, and blog content<\/p>\n<\/li>\n<li class=\"\" data-start=\"3185\" data-end=\"3263\">\n<p class=\"\" data-start=\"3187\" data-end=\"3263\">\u00a0Breadcrumb navigation to help users (and search engines) find their way<\/p>\n<\/li>\n<li class=\"\" data-start=\"3264\" data-end=\"3351\">\n<p class=\"\" data-start=\"3266\" data-end=\"3351\">\u00a0Search-friendly URLs\u00a0 <span class=\"s1\">(e.g.<\/span><span class=\"s1\">\u00a0<\/span><span class=\"s2\">\/mens-shoes\/black-sneakers<\/span><em><span class=\"s1\"> not <\/span><\/em><span class=\"s2\">\/product?id=1234<\/span><span class=\"s1\">)<\/span><\/p>\n<\/li>\n<li class=\"\" data-start=\"3352\" data-end=\"3411\">\n<p class=\"\" data-start=\"3354\" data-end=\"3411\">\u00a0An XML sitemap and robots.txt file correctly configured<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"3413\" data-end=\"3505\">Flat, crawlable architecture is key. You don\u2019t want important pages buried five clicks deep.<\/p>\n<p>Faceted filters can create duplicate crawl paths fast.<\/p>\n<p>Index only high-demand facets that satisfy search intent.<\/p>\n<p>Use noindex,follow on thin or low-value combinations.<\/p>\n<p>Keep self-referencing canonicals on canonical facet pages.<\/p>\n<p>Avoid robots.txt blocks when relying on meta noindex.<\/p>\n<p>Google no longer uses rel=prev or rel=next signals now.<\/p>\n<p>Link paginated category pages with standard anchors between them.<\/p>\n<p>Keep self-referencing canonicals on each paginated URL consistently applied.<\/p>\n<p>Do not canonicalize all pages to page one ever.<\/p>\n<p>Include page numbers in titles and meta where helpful.<\/p>\n<p>Provide a crawlable fallback when using infinite scroll interfaces.<\/p>\n<p>Link top products from the first page and hubs.<\/p>\n<h2 class=\"\" data-start=\"3512\" data-end=\"3550\">Step 4: Master Technical SEO Basics<\/h2>\n<p class=\"\" data-start=\"3552\" data-end=\"3662\"><a href=\"https:\/\/3way.social\/blog\/technical-seo-site-audit\/\">Technical SEO<\/a> for ecommerce websites is a must, especially with large product inventories and frequent updates.<\/p>\n<p class=\"\" data-start=\"3664\" data-end=\"3689\">Here\u2019s a quick checklist:<\/p>\n<ul data-start=\"3690\" data-end=\"4101\">\n<li class=\"\" data-start=\"3690\" data-end=\"3728\">\n<p class=\"\" data-start=\"3692\" data-end=\"3728\">\u2705 Your site should be HTTPS secure<\/p>\n<\/li>\n<li class=\"\" data-start=\"3729\" data-end=\"3809\">\n<p class=\"\" data-start=\"3731\" data-end=\"3809\">\u2705 Pages should load in under 2.5 seconds (use tools like PageSpeed Insights)<\/p>\n<\/li>\n<li class=\"\" data-start=\"3810\" data-end=\"3877\">\n<p class=\"\" data-start=\"3812\" data-end=\"3877\">\u2705 Mobile-friendliness is non-negotiable (use responsive design)<\/p>\n<\/li>\n<li class=\"\" data-start=\"3878\" data-end=\"3915\">\n<p class=\"\" data-start=\"3880\" data-end=\"3915\">\u2705 <a href=\"https:\/\/3way.social\/blog\/ahrefs-broken-link-building\/\">Eliminate broken links<\/a> and 404s<\/p>\n<\/li>\n<li class=\"\" data-start=\"3916\" data-end=\"3977\">\n<p class=\"\" data-start=\"3918\" data-end=\"3977\">\u2705 Set up canonical tags to handle duplicate product pages<\/p>\n<\/li>\n<li class=\"\" data-start=\"3978\" data-end=\"4025\">\n<p class=\"\" data-start=\"3980\" data-end=\"4025\">\u2705 Implement lazy loading for product images<\/p>\n<\/li>\n<li class=\"\" data-start=\"4026\" data-end=\"4101\">\n<p class=\"\" data-start=\"4028\" data-end=\"4101\">\u2705 Use structured data (especially for products, reviews, and breadcrumbs)<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"4103\" data-end=\"4213\"><strong data-start=\"4103\" data-end=\"4117\">Bonus tip:<\/strong> <a href=\"https:\/\/3way.social\/blog\/onpage-seo-audit\/\">Regularly run site audits<\/a> using Screaming Frog or Semrush to spot and fix technical SEO issues.<\/p>\n<h2 class=\"\" data-start=\"4220\" data-end=\"4270\">Step 5: Create Supporting Content That Converts<\/h2>\n<p class=\"\" data-start=\"4272\" data-end=\"4329\">Yes, product pages matter. But ecommerce SEO goes deeper.<\/p>\n<p class=\"\" data-start=\"4331\" data-end=\"4416\">Publishing helpful content boosts topical relevance and drives top-of-funnel traffic.<\/p>\n<p class=\"\" data-start=\"4418\" data-end=\"4440\">Content ideas include:<\/p>\n<ul data-start=\"4441\" data-end=\"4639\">\n<li class=\"\" data-start=\"4441\" data-end=\"4498\">\n<p class=\"\" data-start=\"4443\" data-end=\"4498\">\u00a0Blog posts like \u201cBest running shoes for flat feet\u201d<\/p>\n<\/li>\n<li class=\"\" data-start=\"4499\" data-end=\"4543\">\n<p class=\"\" data-start=\"4501\" data-end=\"4543\">\u00a0Buying guides and comparison articles<\/p>\n<\/li>\n<li class=\"\" data-start=\"4544\" data-end=\"4583\">\n<p class=\"\" data-start=\"4546\" data-end=\"4583\">\u00a0Product demo videos or unboxings<\/p>\n<\/li>\n<li class=\"\" data-start=\"4584\" data-end=\"4613\">\n<p class=\"\" data-start=\"4586\" data-end=\"4613\">\u00a0FAQs and how-to guides<\/p>\n<\/li>\n<li class=\"\" data-start=\"4614\" data-end=\"4639\">\n<p class=\"\" data-start=\"4616\" data-end=\"4639\">\u00a0Seasonal gift guides<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"4641\" data-end=\"4761\">Each post should target a keyword cluster, link to relevant product pages, and offer real value to your target customer.<\/p>\n<h2 class=\"\" data-start=\"4768\" data-end=\"4806\">Step 6: Earn (and Manage) Backlinks<\/h2>\n<p class=\"\" data-start=\"4808\" data-end=\"4845\">Backlinks = credibility and rankings.<\/p>\n<p class=\"\" data-start=\"4847\" data-end=\"4870\">To build quality links:<\/p>\n<ul data-start=\"4871\" data-end=\"5212\">\n<li class=\"\" data-start=\"4871\" data-end=\"4931\">\n<p class=\"\" data-start=\"4873\" data-end=\"4931\">\u2705 Partner with <a href=\"https:\/\/3way.social\/blog\/influencer-outreach-email-template\/\">influencers or niche bloggers<\/a> for reviews<\/p>\n<\/li>\n<li class=\"\" data-start=\"4932\" data-end=\"4996\">\n<p class=\"\" data-start=\"4934\" data-end=\"4996\">\u2705 Create shareable assets like infographics or trend reports<\/p>\n<\/li>\n<li class=\"\" data-start=\"4997\" data-end=\"5037\">\n<p class=\"\" data-start=\"4999\" data-end=\"5037\">\u2705 Offer guest posts to related sites<\/p>\n<\/li>\n<li class=\"\" data-start=\"5038\" data-end=\"5108\">\n<p class=\"\" data-start=\"5040\" data-end=\"5108\">\u2705 Submit your store to industry directories and shopping platforms<\/p>\n<\/li>\n<li class=\"\" data-start=\"5109\" data-end=\"5212\">\n<p class=\"\" data-start=\"5111\" data-end=\"5212\">\u2705 Use tools like <a class=\"\" href=\"https:\/\/3way.social\" target=\"_new\" rel=\"noopener\" data-start=\"5128\" data-end=\"5162\">3Way.Social<\/a> for ethical backlink exchange with vetted domains<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"5214\" data-end=\"5313\">Use a <a href=\"https:\/\/3way.social\/blog\/social-backlink-checker\/\"><strong data-start=\"5220\" data-end=\"5240\">backlink checker<\/strong><\/a> like Ahrefs or Moz to monitor your profile and disavow any spammy links.<\/p>\n<p data-start=\"5214\" data-end=\"5313\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1361\" src=\"https:\/\/3way.social\/blog\/wp-content\/uploads\/2025\/03\/online-reviews.jpg\" alt=\"Two people reading online reviews and social comments using a social backlinks chcker\" width=\"600\" height=\"400\" srcset=\"https:\/\/3way.social\/blog\/wp-content\/uploads\/2025\/03\/online-reviews.jpg 600w, https:\/\/3way.social\/blog\/wp-content\/uploads\/2025\/03\/online-reviews-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2 class=\"\" data-start=\"5320\" data-end=\"5372\">Step 7: Optimize for UX and Conversions (aka SXO)<\/h2>\n<p class=\"\" data-start=\"5374\" data-end=\"5449\">Search engine optimization isn\u2019t just about traffic, it\u2019s about conversions.<\/p>\n<p class=\"\" data-start=\"5451\" data-end=\"5534\">That\u2019s why <a href=\"https:\/\/3way.social\/blog\/search-experience-optimization\/\"><strong data-start=\"5462\" data-end=\"5502\">Search Experience Optimization (SXO)<\/strong><\/a> matters more than ever in 2025.<\/p>\n<p class=\"\" data-start=\"5536\" data-end=\"5566\">Make sure your ecommerce site:<\/p>\n<ul data-start=\"5567\" data-end=\"5806\">\n<li class=\"\" data-start=\"5567\" data-end=\"5609\">\n<p class=\"\" data-start=\"5569\" data-end=\"5609\">\u2705 Has intuitive navigation and filters<\/p>\n<\/li>\n<li class=\"\" data-start=\"5610\" data-end=\"5654\">\n<p class=\"\" data-start=\"5612\" data-end=\"5654\">\u2705 Offers a frictionless checkout process<\/p>\n<\/li>\n<li class=\"\" data-start=\"5655\" data-end=\"5708\">\n<p class=\"\" data-start=\"5657\" data-end=\"5708\">\u2705 Features real customer reviews and trust badges<\/p>\n<\/li>\n<li class=\"\" data-start=\"5709\" data-end=\"5747\">\n<p class=\"\" data-start=\"5711\" data-end=\"5747\">\u2705 Is optimized for Core Web Vitals<\/p>\n<\/li>\n<li class=\"\" data-start=\"5748\" data-end=\"5806\">\n<p class=\"\" data-start=\"5750\" data-end=\"5806\">\u2705 Uses live chat or support integrations for faster help<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"5808\" data-end=\"5973\">Google\u2019s algorithm increasingly prioritizes user engagement signals like dwell time and bounce rate\u2014so a better experience leads to better rankings <em data-start=\"5956\" data-end=\"5961\">and<\/em> more sales.<\/p>\n<h2 class=\"\" data-start=\"5980\" data-end=\"6011\">Step 8: Track, Tweak, Repeat<\/h2>\n<p class=\"\" data-start=\"6013\" data-end=\"6085\">No ecommerce SEO strategy is complete without tracking your performance.<\/p>\n<p class=\"\" data-start=\"6087\" data-end=\"6103\">Use these tools:<\/p>\n<ul data-start=\"6104\" data-end=\"6402\">\n<li class=\"\" data-start=\"6104\" data-end=\"6171\">\n<p class=\"\" data-start=\"6106\" data-end=\"6171\"><a href=\"https:\/\/developers.google.com\/analytics\/devguides\/collection\/ga4\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"6109\" data-end=\"6131\">Google Analytics 4<\/strong><\/a> \u2013 traffic, conversions, user behavior<\/p>\n<\/li>\n<li class=\"\" data-start=\"6172\" data-end=\"6250\">\n<p class=\"\" data-start=\"6174\" data-end=\"6250\"><a href=\"https:\/\/search.google.com\/search-console\/amp\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"6177\" data-end=\"6202\">Google Search Console<\/strong><\/a> \u2013 keyword rankings, impressions, crawl issues<\/p>\n<\/li>\n<li class=\"\" data-start=\"6251\" data-end=\"6337\">\n<p class=\"\" data-start=\"6253\" data-end=\"6337\"><strong data-start=\"6256\" data-end=\"6277\"><a href=\"https:\/\/semrush.sjv.io\/QjAME6\" target=\"_blank\" rel=\"noopener\">Semrush<\/a> or Ahrefs<\/strong> \u2013 keyword tracking, backlink profile, competitor analysis<\/p>\n<\/li>\n<li class=\"\" data-start=\"6338\" data-end=\"6402\">\n<p class=\"\" data-start=\"6340\" data-end=\"6402\"><strong data-start=\"6343\" data-end=\"6364\">Your CMS platform<\/strong> \u2013 sales attribution, popular products<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"6404\" data-end=\"6482\">Monitor your progress monthly and tweak your strategy based on what\u2019s working.<\/p>\n<h2 class=\"\" data-start=\"6489\" data-end=\"6506\">Final Thoughts on SEO for Ecommerce Websites<\/h2>\n<p class=\"\" data-start=\"6508\" data-end=\"6738\">SEO for ecommerce websites isn\u2019t a one-and-done job; it\u2019s an ongoing investment. But with the right structure, content, and technical setup, your store can attract more qualified traffic, earn better rankings, and drive more sales.<\/p>\n<p class=\"\" data-start=\"6740\" data-end=\"6749\">Remember:<\/p>\n<ul data-start=\"6750\" data-end=\"6920\">\n<li class=\"\" data-start=\"6750\" data-end=\"6788\">\n<p class=\"\" data-start=\"6752\" data-end=\"6788\">Keyword strategy is the foundation<\/p>\n<\/li>\n<li class=\"\" data-start=\"6789\" data-end=\"6826\">\n<p class=\"\" data-start=\"6791\" data-end=\"6826\">Product pages are the moneymakers<\/p>\n<\/li>\n<li class=\"\" data-start=\"6827\" data-end=\"6874\">\n<p class=\"\" data-start=\"6829\" data-end=\"6874\">Content and backlinks fuel long-term growth<\/p>\n<\/li>\n<li class=\"\" data-start=\"6875\" data-end=\"6920\">\n<p class=\"\" data-start=\"6877\" data-end=\"6920\">UX and speed make everything convert better<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"6922\" data-end=\"7036\">Ready to optimize your ecommerce site? Start with the basics, keep testing, and stay ahead of the algorithm curve.<\/p>\n<blockquote>\n<p><strong>Selling software to e-commerce brands?<\/strong> We cover <a href=\"https:\/\/3way.social\/saas\/ecommerce-tools\/\">link building for Shopify apps and e-commerce tools<\/a> separately.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Running an ecommerce store isn\u2019t just about stocking great products and setting up a shiny storefront; it\u2019s also about making sure people can find you online.\u2026<\/p>\n","protected":false},"author":4,"featured_media":1716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"no","footnotes":""},"categories":[3,5],"tags":[],"class_list":["post-1715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-marketing"],"modified_by":"Becky Halls","_links":{"self":[{"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/posts\/1715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/comments?post=1715"}],"version-history":[{"count":7,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/posts\/1715\/revisions"}],"predecessor-version":[{"id":4392,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/posts\/1715\/revisions\/4392"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/media\/1716"}],"wp:attachment":[{"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/media?parent=1715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/categories?post=1715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/tags?post=1715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}