{"id":1774,"date":"2025-05-26T11:40:19","date_gmt":"2025-05-26T11:40:19","guid":{"rendered":"https:\/\/3way.social\/blog\/?p=1774"},"modified":"2026-10-09T12:51:17","modified_gmt":"2026-10-09T12:51:17","slug":"podcast-link-building","status":"publish","type":"post","link":"https:\/\/3way.social\/blog\/podcast-link-building\/","title":{"rendered":"How to Nail Podcast Link Building in 2025"},"content":{"rendered":"<p data-start=\"430\" data-end=\"535\">So you\u2019ve launched a podcast. The mic sounds great. Your guests are brilliant. Your content? Chef\u2019s kiss.<\/p>\n<p data-start=\"537\" data-end=\"699\">But\u2026 your website traffic is flat. Your organic visibility is low. And when you Google your show, it\u2019s buried under a sea of Spotify clones and old episode pages.<\/p>\n<p data-start=\"701\" data-end=\"716\">Sound familiar?<\/p>\n<p data-start=\"718\" data-end=\"1045\">Enter <strong data-start=\"724\" data-end=\"749\">podcast link building: <\/strong>a massively underutilized SEO tactic that\u2019s about to become your podcast\u2019s secret weapon. Whether you&#8217;re running a business podcast, guesting on shows, or promoting your brand through audio, building links through podcasting can dramatically improve your authority, discoverability, and traffic.<\/p>\n<p data-start=\"1047\" data-end=\"1161\">Let\u2019s unpack what podcast link building is, why it works, and exactly how to make it part of your growth strategy.<\/p>\n<p data-start=\"1047\" data-end=\"1161\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1775\" src=\"https:\/\/3way.social\/blog\/wp-content\/uploads\/2025\/05\/podcast-backlinks.jpg\" alt=\"A man relaxing on a beanbag, listening to a podcast suitable for podcast link building\" width=\"600\" height=\"400\" srcset=\"https:\/\/3way.social\/blog\/wp-content\/uploads\/2025\/05\/podcast-backlinks.jpg 600w, https:\/\/3way.social\/blog\/wp-content\/uploads\/2025\/05\/podcast-backlinks-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2 data-start=\"1168\" data-end=\"1204\">What Is Podcast Link Building?<\/h2>\n<p data-start=\"1206\" data-end=\"1358\">Podcast link building is the practice of earning backlinks through podcast-related activity &#8211; whether that\u2019s hosting, guesting, or promoting podcasts.<\/p>\n<p data-start=\"1360\" data-end=\"1409\">Some common sources of podcast backlinks include:<\/p>\n<ul data-start=\"1410\" data-end=\"1711\">\n<li data-start=\"1410\" data-end=\"1450\">\n<p data-start=\"1412\" data-end=\"1450\">Guest appearance bios on host websites<\/p>\n<\/li>\n<li data-start=\"1451\" data-end=\"1481\">\n<p data-start=\"1453\" data-end=\"1481\">Show notes and episode pages<\/p>\n<\/li>\n<li data-start=\"1482\" data-end=\"1526\">\n<p data-start=\"1484\" data-end=\"1526\">Transcription content linking to your site<\/p>\n<\/li>\n<li data-start=\"1527\" data-end=\"1581\">\n<p data-start=\"1529\" data-end=\"1581\">Podcast directories (like Apple, Spotify, Podchaser)<\/p>\n<\/li>\n<li>\n<p>YouTube episode descriptions and channel pages linking back.<\/p>\n<\/li>\n<li data-start=\"1582\" data-end=\"1628\">\n<p data-start=\"1584\" data-end=\"1628\"><a href=\"https:\/\/3way.social\/blog\/blog-post-examples\/\">Blog posts<\/a> that review or quote your podcast<\/p>\n<\/li>\n<li data-start=\"1629\" data-end=\"1668\">\n<p data-start=\"1631\" data-end=\"1668\">PR placements featuring your episodes<\/p>\n<\/li>\n<li data-start=\"1669\" data-end=\"1711\">\n<p data-start=\"1671\" data-end=\"1711\">Podcast-related guest blogs and roundups<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1713\" data-end=\"1820\">In short, any podcasting activity that gets your <a href=\"https:\/\/3way.social\/blog\/sites-linking-to-my-site\/\">website linked from another site<\/a> = <strong data-start=\"1797\" data-end=\"1820\">link-building gold.<\/strong><\/p>\n<h2 data-start=\"1827\" data-end=\"1874\">Why Podcast Link Building Is So Effective<\/h2>\n<p data-start=\"1876\" data-end=\"2035\">Let\u2019s be honest: traditional link building can be a grind. Cold outreach. Ignored emails. Content swaps with dubious relevance. But podcasting flips the model.<\/p>\n<p data-start=\"2037\" data-end=\"2094\">Here\u2019s why podcast link building is different, and better:<\/p>\n<h3 data-start=\"2096\" data-end=\"2140\">1. <strong data-start=\"2105\" data-end=\"2140\">Built-In Backlink Opportunities<\/strong><\/h3>\n<p data-start=\"2141\" data-end=\"2208\">Every time you appear on someone else\u2019s podcast, they\u2019re likely to:<\/p>\n<ul data-start=\"2209\" data-end=\"2340\">\n<li data-start=\"2209\" data-end=\"2242\">\n<p data-start=\"2211\" data-end=\"2242\">Mention you in their show notes<\/p>\n<\/li>\n<li data-start=\"2243\" data-end=\"2288\">\n<p data-start=\"2245\" data-end=\"2288\">Link to your homepage or a relevant article<\/p>\n<\/li>\n<li data-start=\"2289\" data-end=\"2340\">\n<p data-start=\"2291\" data-end=\"2340\">Tag you in social media posts (bonus visibility!)<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2342\" data-end=\"2452\">One guest appearance = multiple <a href=\"https:\/\/3way.social\/blog\/buying-high-quality-backlinks\/\">high-quality, contextual backlinks<\/a>. Effort-to-result ratio? Chef\u2019s kiss again.<\/p>\n<h3 data-start=\"2454\" data-end=\"2502\">2. <strong data-start=\"2463\" data-end=\"2502\">Authority Without the Pitching Pain<\/strong><\/h3>\n<p data-start=\"2503\" data-end=\"2636\">Most podcast hosts want guests. You\u2019re not interrupting &#8211; they <em data-start=\"2564\" data-end=\"2570\">need<\/em> you. That means less outreach rejection, more link opportunities.<\/p>\n<p data-start=\"2638\" data-end=\"2722\">Plus, many podcast sites have solid domain authority, especially in niche industries.<\/p>\n<h3 data-start=\"2724\" data-end=\"2758\">3. <strong data-start=\"2733\" data-end=\"2758\">Content + SEO Synergy<\/strong><\/h3>\n<p data-start=\"2759\" data-end=\"2890\">Podcast link building creates content and SEO value at the same time. While you\u2019re promoting ideas via audio, you\u2019re also creating:<\/p>\n<ul data-start=\"2891\" data-end=\"2996\">\n<li data-start=\"2891\" data-end=\"2923\">\n<p data-start=\"2893\" data-end=\"2923\">Transcripts (text = indexable)<\/p>\n<\/li>\n<li data-start=\"2924\" data-end=\"2942\">\n<p data-start=\"2926\" data-end=\"2942\">Quotes for blogs<\/p>\n<\/li>\n<li data-start=\"2943\" data-end=\"2996\">\n<p data-start=\"2945\" data-end=\"2996\">Opportunities for others to reference and link back<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2998\" data-end=\"3053\">That\u2019s triple-dipping your effort. And Google loves it.<\/p>\n<p data-start=\"2998\" data-end=\"3053\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1636\" src=\"https:\/\/3way.social\/blog\/wp-content\/uploads\/2025\/04\/video-content.jpg\" alt=\"A man creating video content on a laptop after learning what is organic search engine optimization.\" width=\"600\" height=\"400\" srcset=\"https:\/\/3way.social\/blog\/wp-content\/uploads\/2025\/04\/video-content.jpg 600w, https:\/\/3way.social\/blog\/wp-content\/uploads\/2025\/04\/video-content-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h2 data-start=\"3060\" data-end=\"3113\">Common Pain Points Podcast Link Building Solves<\/h2>\n<p data-start=\"3115\" data-end=\"3222\">If your podcast (or site) is suffering from any of the following, link building might be the missing piece:<\/p>\n<ul data-start=\"3224\" data-end=\"3468\">\n<li data-start=\"3224\" data-end=\"3272\">\n<p data-start=\"3226\" data-end=\"3272\">\ud83c\udfa7 Great episodes, but low search visibility<\/p>\n<\/li>\n<li data-start=\"3273\" data-end=\"3321\">\n<p data-start=\"3275\" data-end=\"3321\">\ud83d\udcc9 Poor organic traffic despite good content<\/p>\n<\/li>\n<li data-start=\"3322\" data-end=\"3376\">\n<p data-start=\"3324\" data-end=\"3376\">\ud83d\udd75\ufe0f\u200d\u2642\ufe0f No mentions or links from industry websites<\/p>\n<\/li>\n<li data-start=\"3377\" data-end=\"3424\">\n<p data-start=\"3379\" data-end=\"3424\">\ud83d\ude29 Frustration with traditional SEO tactics<\/p>\n<\/li>\n<li data-start=\"3425\" data-end=\"3468\">\n<p data-start=\"3427\" data-end=\"3468\">\ud83d\udeab Low <a href=\"https:\/\/3way.social\/blog\/what-is-a-good-domain-authority-score\/\">domain authority<\/a> and slow rankings<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3470\" data-end=\"3601\">Incorporating podcast link building can boost both your podcast\u2019s discoverability <em data-start=\"3556\" data-end=\"3561\">and<\/em> your website\u2019s overall SEO performance.<\/p>\n<h2 data-start=\"3608\" data-end=\"3662\">Actionable Techniques for Podcast Link Building<\/h2>\n<p data-start=\"3664\" data-end=\"3778\">Let\u2019s get practical. Here\u2019s how to actively build links through podcasting, without sounding like a spammy SEO bro.<\/p>\n<h3 data-start=\"3785\" data-end=\"3828\">1. <strong data-start=\"3796\" data-end=\"3828\">Be a Guest on Other Podcasts<\/strong><\/h3>\n<p data-start=\"3830\" data-end=\"3878\">This is the most direct (and scalable) strategy.<\/p>\n<p data-start=\"3880\" data-end=\"3886\">Steps:<\/p>\n<ul data-start=\"3887\" data-end=\"4131\">\n<li data-start=\"3887\" data-end=\"3957\">\n<p data-start=\"3889\" data-end=\"3957\">Identify relevant shows in your niche (use ListenNotes or Podchaser)<\/p>\n<\/li>\n<li data-start=\"3958\" data-end=\"4005\">\n<p data-start=\"3960\" data-end=\"4005\">Pitch yourself as a guest with a unique angle<\/p>\n<\/li>\n<li data-start=\"4006\" data-end=\"4075\">\n<p data-start=\"4008\" data-end=\"4075\">Include a preferred URL in your guest bio (not just your homepage!)<\/p>\n<\/li>\n<li>\n<p>Provide a one-sheet media kit, bio, headshot, preferred links.<\/p>\n<\/li>\n<li>\n<p>Share a UTM-tagged URL for show notes, for tracking.<\/p>\n<\/li>\n<li data-start=\"4076\" data-end=\"4131\">\n<p data-start=\"4078\" data-end=\"4131\">Follow up to ensure you\u2019re linked in their show notes<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4133\" data-end=\"4241\">Example:<br data-start=\"4143\" data-end=\"4146\" \/>A nutrition expert appears on \u201cBiohack Weekly\u201d \u2192 Gets a link in show notes \u2192 Traffic + SEO win.<\/p>\n<h3 data-start=\"4248\" data-end=\"4301\">2. <strong data-start=\"4261\" data-end=\"4301\">Turn Each Episode Into a Link Magnet<\/strong><\/h3>\n<p data-start=\"4303\" data-end=\"4367\">Don\u2019t just upload audio. Build an ecosystem around each episode:<\/p>\n<ul data-start=\"4369\" data-end=\"4639\">\n<li data-start=\"4369\" data-end=\"4437\">\n<p data-start=\"4371\" data-end=\"4437\">Publish full transcripts (great for keywords and internal linking)<\/p>\n<\/li>\n<li data-start=\"4438\" data-end=\"4509\">\n<p data-start=\"4440\" data-end=\"4509\">Add outbound links to guests\u2019 sites (encourages reciprocal backlinks)<\/p>\n<\/li>\n<li data-start=\"4510\" data-end=\"4570\">\n<p data-start=\"4512\" data-end=\"4570\">Include a resources section with anchor links to your blog<\/p>\n<\/li>\n<li data-start=\"4571\" data-end=\"4639\">\n<p data-start=\"4573\" data-end=\"4639\">Use proper <a href=\"https:\/\/3way.social\/blog\/onpage-seo-audit\/\">on-page SEO<\/a> (titles, meta descriptions, image alt-tags)<\/p>\n<\/li>\n<li>\n<p>Add JSON-LD for schema.org\/PodcastSeries and PodcastEpisode.<\/p>\n<\/li>\n<li>\n<p>Include timestamps or chapter markers in show notes.<\/p>\n<\/li>\n<li>\n<p>Use rel=canonical if transcripts are republished elsewhere.<\/p>\n<\/li>\n<li>\n<p>Set Open Graph and Twitter Card tags for rich previews.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4641\" data-end=\"4717\">The more valuable your episode page, the more likely others will link to it.<\/p>\n<h3 data-start=\"4724\" data-end=\"4782\">3. <strong data-start=\"4734\" data-end=\"4782\">Submit to Podcast Directories &amp; Review Sites<\/strong><\/h3>\n<p data-start=\"4784\" data-end=\"4845\">Don\u2019t underestimate the SEO value of directories. Many allow:<\/p>\n<ul data-start=\"4846\" data-end=\"4942\">\n<li data-start=\"4846\" data-end=\"4869\">\n<p data-start=\"4848\" data-end=\"4869\">Links to your website<\/p>\n<\/li>\n<li data-start=\"4870\" data-end=\"4898\">\n<p data-start=\"4872\" data-end=\"4898\">Category-specific listings<\/p>\n<\/li>\n<li data-start=\"4899\" data-end=\"4942\">\n<p data-start=\"4901\" data-end=\"4942\">Rich profiles (often with dofollow links)<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4944\" data-end=\"4948\">Try:<\/p>\n<ul data-start=\"4949\" data-end=\"5017\">\n<li data-start=\"4949\" data-end=\"4960\">\n<p data-start=\"4951\" data-end=\"4960\">Podchaser<\/p>\n<\/li>\n<li data-start=\"4961\" data-end=\"4974\">\n<p data-start=\"4963\" data-end=\"4974\">ListenNotes<\/p>\n<\/li>\n<li data-start=\"4975\" data-end=\"4991\">\n<p data-start=\"4977\" data-end=\"4991\">Apple Podcasts<\/p>\n<\/li>\n<li>\n<p>Spotify for Podcasters, ensure your website field is set.<\/p>\n<\/li>\n<li>\n<p>Amazon Music and Audible listings can display your site.<\/p>\n<\/li>\n<li data-start=\"4992\" data-end=\"5002\">\n<p data-start=\"4994\" data-end=\"5002\">GoodPods<\/p>\n<\/li>\n<li data-start=\"5003\" data-end=\"5017\">\n<p data-start=\"5005\" data-end=\"5017\">PodcastIndex<\/p>\n<\/li>\n<li>\n<p>YouTube, publish episodes or clips, and link your site.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5019\" data-end=\"5091\">Bonus: these platforms also improve your discoverability outside Google.<\/p>\n<h3 data-start=\"5098\" data-end=\"5153\">4. <strong data-start=\"5108\" data-end=\"5153\">Write Guest Posts Based on Podcast Topics<\/strong><\/h3>\n<p data-start=\"5155\" data-end=\"5197\">If you host a podcast, reuse your content!<\/p>\n<p data-start=\"5199\" data-end=\"5297\">Turn your episode insights into blog posts and pitch them to other websites. Include backlinks to:<\/p>\n<ul data-start=\"5298\" data-end=\"5352\">\n<li data-start=\"5298\" data-end=\"5318\">\n<p data-start=\"5300\" data-end=\"5318\">The episode itself<\/p>\n<\/li>\n<li data-start=\"5319\" data-end=\"5352\">\n<p data-start=\"5321\" data-end=\"5352\">Your homepage or pillar content<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5354\" data-end=\"5418\">This positions your podcast as the authority <em data-start=\"5399\" data-end=\"5404\">and<\/em> drives links.<\/p>\n<h3 data-start=\"5425\" data-end=\"5479\">5. <strong data-start=\"5435\" data-end=\"5479\">Pitch Industry Roundups or Curated Lists<\/strong><\/h3>\n<p data-start=\"5481\" data-end=\"5525\">Got a unique angle? Submit your podcast for:<\/p>\n<ul data-start=\"5526\" data-end=\"5612\">\n<li data-start=\"5526\" data-end=\"5565\">\n<p data-start=\"5528\" data-end=\"5565\">\u201cTop 10 Podcasts in [Industry]\u201d lists<\/p>\n<\/li>\n<li data-start=\"5566\" data-end=\"5594\">\n<p data-start=\"5568\" data-end=\"5594\">\u201cBest Episodes on [Topic]\u201d<\/p>\n<\/li>\n<li data-start=\"5595\" data-end=\"5612\">\n<p data-start=\"5597\" data-end=\"5612\">Expert roundups<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5614\" data-end=\"5697\">These roundup posts often include <a href=\"https:\/\/3way.social\/blog\/what-are-do-follow-links-and-why-they-matter\/\">dofollow links<\/a> &#8211; and rank for months or even years.<\/p>\n<p data-start=\"5614\" data-end=\"5697\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-372\" src=\"https:\/\/3way.social\/blog\/wp-content\/uploads\/2024\/06\/content-3-5.png\" alt=\"A woman with a clipboard and award\" width=\"600\" height=\"400\" srcset=\"https:\/\/3way.social\/blog\/wp-content\/uploads\/2024\/06\/content-3-5.png 600w, https:\/\/3way.social\/blog\/wp-content\/uploads\/2024\/06\/content-3-5-300x200.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3>6. <strong>Track Attribution With GA4 and UTMs<\/strong><\/h3>\n<p>Standardise UTM tags, source=podcast, medium=show_notes, campaign=episode_slug.<\/p>\n<p>Apple Podcasts and Spotify support clickable URLs in notes.<\/p>\n<p>Ask hosts to paste your exact UTM link in notes.<\/p>\n<p>In GA4, check Traffic acquisition by session source or medium.<\/p>\n<p>In Search Console, use the Links report for referring pages.<\/p>\n<p>Name your campaigns consistently so cross-show reporting stays clean.<\/p>\n<h3>7. <strong>Find and Convert Unlinked Mentions<\/strong><\/h3>\n<p>Set Google Alerts for your brand, show, and host.<\/p>\n<p>Search for intext:&#8221;brand name&#8221; podcast to spot mentions.<\/p>\n<p>Email the publisher with the URL and your preferred link.<\/p>\n<p>Offer the anchor text and destination to speed edits.<\/p>\n<h2 data-start=\"5704\" data-end=\"5749\">Real-World Case: B2B Podcast Link Surge<\/h2>\n<p data-start=\"5751\" data-end=\"5828\">One B2B SaaS founder appeared on 15 industry podcasts in 3 months. Each show:<\/p>\n<ul data-start=\"5829\" data-end=\"5952\">\n<li data-start=\"5829\" data-end=\"5870\">\n<p data-start=\"5831\" data-end=\"5870\">Linked back to his product\u2019s homepage<\/p>\n<\/li>\n<li data-start=\"5871\" data-end=\"5906\">\n<p data-start=\"5873\" data-end=\"5906\">Featured his case study content<\/p>\n<\/li>\n<li data-start=\"5907\" data-end=\"5952\">\n<p data-start=\"5909\" data-end=\"5952\">Shared clips on social media with backlinks<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5954\" data-end=\"5963\">Result?<\/p>\n<ul data-start=\"5964\" data-end=\"6115\">\n<li data-start=\"5964\" data-end=\"5989\">\n<p data-start=\"5966\" data-end=\"5989\">Over 40 new backlinks<\/p>\n<\/li>\n<li data-start=\"5990\" data-end=\"6027\">\n<p data-start=\"5992\" data-end=\"6027\">Domain rating jumped from 31 \u2192 45<\/p>\n<\/li>\n<li data-start=\"6028\" data-end=\"6064\">\n<p data-start=\"6030\" data-end=\"6064\">Organic traffic increased by 68%<\/p>\n<\/li>\n<li data-start=\"6065\" data-end=\"6115\">\n<p data-start=\"6067\" data-end=\"6115\">New partnership inquiries from podcast listeners<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"6117\" data-end=\"6166\">All without writing a single cold outreach email.<\/p>\n<h2 data-start=\"6173\" data-end=\"6234\">Final Thought: Podcast Link Building = SEO That Talks Back<\/h2>\n<p data-start=\"6236\" data-end=\"6328\">If you&#8217;re podcasting and not thinking about backlinks, you&#8217;re leaving SEO wins on the table.<\/p>\n<p data-start=\"6330\" data-end=\"6548\">Podcast link building is a strategic, scalable, and human-friendly way to build authority, visibility, and trust. Whether you&#8217;re guesting, hosting, or promoting, the SEO value is baked in &#8211; you just need to claim it.<\/p>\n<p data-start=\"6550\" data-end=\"6686\">And with platforms like <a href=\"https:\/\/3way.social\"><strong data-start=\"6574\" data-end=\"6589\">3way.social<\/strong><\/a>, you can track, manage, and amplify these links ethically &#8211; no shady deals or spreadsheets needed.<\/p>\n<h2 data-start=\"6865\" data-end=\"6895\">FAQ: Podcast Link Building<\/h2>\n<h3 data-start=\"6897\" data-end=\"6931\">What is podcast link building?<\/h3>\n<p data-start=\"6932\" data-end=\"7060\">It\u2019s the process of earning backlinks through podcast guesting, hosting, or promotions to improve your SEO and domain authority.<\/p>\n<h3 data-start=\"7062\" data-end=\"7105\">Why is podcast link building important?<\/h3>\n<p data-start=\"7106\" data-end=\"7234\">It combines content marketing and SEO. You get backlinks, brand visibility, referral traffic, and authority all in one strategy.<\/p>\n<h3 data-start=\"7236\" data-end=\"7277\">How do I start podcast link building?<\/h3>\n<p data-start=\"7278\" data-end=\"7419\">Start by guesting on relevant shows and ensure you&#8217;re linked in the show notes. Also optimise your own podcast pages for backlink attraction.<\/p>\n<h3 data-start=\"7421\" data-end=\"7451\">Do podcast links help SEO?<\/h3>\n<p data-start=\"7452\" data-end=\"7559\">Yes! Especially when they\u2019re dofollow and placed on relevant, high-quality podcast websites or directories.<\/p>\n<p>Google treats rel=&#8221;nofollow&#8221; as a hint, not a directive.<\/p>\n<p>Nofollow links may not pass PageRank, but still send traffic.<\/p>\n<h3 data-start=\"7561\" data-end=\"7612\">What tools can help with podcast link building?<\/h3>\n<p data-start=\"7613\" data-end=\"7733\">Try 3way.social for tracking backlink exchanges, Podchaser for research, and ListenNotes to find guesting opportunities.<\/p>\n<p>Use GA4 and Search Console for attribution and links, Descript or Otter.ai for transcripts, and Ahrefs or Majestic for backlink tracking.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So you\u2019ve launched a podcast. The mic sounds great. Your guests are brilliant. Your content? Chef\u2019s kiss. But\u2026 your website traffic is flat. Your organic visibility\u2026<\/p>\n","protected":false},"author":4,"featured_media":1775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"no","footnotes":""},"categories":[4],"tags":[],"class_list":["post-1774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-link-building"],"modified_by":"Becky Halls","_links":{"self":[{"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/posts\/1774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/comments?post=1774"}],"version-history":[{"count":6,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/posts\/1774\/revisions"}],"predecessor-version":[{"id":4287,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/posts\/1774\/revisions\/4287"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/media\/1775"}],"wp:attachment":[{"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/media?parent=1774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/categories?post=1774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/tags?post=1774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}