{"id":1874,"date":"2025-06-11T12:57:34","date_gmt":"2025-06-11T12:57:34","guid":{"rendered":"https:\/\/3way.social\/blog\/?p=1874"},"modified":"2025-12-04T11:19:25","modified_gmt":"2025-12-04T11:19:25","slug":"eeat","status":"publish","type":"post","link":"https:\/\/3way.social\/blog\/eeat\/","title":{"rendered":"What Is EEAT? The Real Reason Your Content Isn\u2019t Ranking"},"content":{"rendered":"<p data-start=\"445\" data-end=\"590\">I&#8217;m sure by now you&#8217;ve heard of Google&#8217;s &#8216;EEAT&#8217; &#8211; also sometimes known as E-E-A-T or E-A-T. Basically this stands for\u00a0<strong data-start=\"605\" data-end=\"652\">Experience, Expertise, Authority, and Trust<\/strong>, and is Google\u2019s way of evaluating <em data-start=\"689\" data-end=\"698\">quality <\/em>and not just keywords. 2025 was a huge year for EEAT and it will be come even more important as we head into 2026.<\/p>\n<p data-start=\"719\" data-end=\"886\">In 2025, EEAT has become one of the most critical SEO signals for businesses aiming to rank in competitive search results. But it\u2019s also one of the most misunderstood.<\/p>\n<p data-start=\"888\" data-end=\"1124\">So in this guide we will run through:<\/p>\n<ul>\n<li data-start=\"888\" data-end=\"1124\">\u00a0What EEAT means<\/li>\n<li data-start=\"888\" data-end=\"1124\">\u00a0Why it matters more than ever<\/li>\n<li data-start=\"888\" data-end=\"1124\">\u00a0How it ties into recent Google updates<\/li>\n<li data-start=\"888\" data-end=\"1124\">\u00a0How to improve your EEAT score (if you can call it that!)<\/li>\n<li data-start=\"888\" data-end=\"1124\">\u00a0And how UX plays a big role<\/li>\n<\/ul>\n<p data-start=\"888\" data-end=\"1124\"><a href=\"https:\/\/3way.social\/blog\/eeat\/eeat-experience\/\" rel=\"attachment wp-att-1876\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1876\" src=\"https:\/\/3way.social\/blog\/wp-content\/uploads\/2025\/06\/EEAT-experience.jpg\" alt=\"A woman giving a podcast on a screen demonstrating EEAT\" width=\"600\" height=\"400\" srcset=\"https:\/\/3way.social\/blog\/wp-content\/uploads\/2025\/06\/EEAT-experience.jpg 600w, https:\/\/3way.social\/blog\/wp-content\/uploads\/2025\/06\/EEAT-experience-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h2 data-start=\"1131\" data-end=\"1145\">Contents<\/h2>\n<ol data-start=\"1147\" data-end=\"1390\">\n<li data-start=\"1147\" data-end=\"1163\">\n<p data-start=\"1150\" data-end=\"1163\">What Is EEAT?<\/p>\n<\/li>\n<li data-start=\"1164\" data-end=\"1205\">\n<p data-start=\"1167\" data-end=\"1205\">The Role of EEAT in <a href=\"https:\/\/3way.social\/blog\/google-search-algorithm-update-seo-tracking-disruption\/\">Google\u2019s Algorithm<\/a><\/p>\n<\/li>\n<li data-start=\"1206\" data-end=\"1239\">\n<p data-start=\"1209\" data-end=\"1239\">How EEAT Affects SERPs in 2025<\/p>\n<\/li>\n<li data-start=\"1240\" data-end=\"1272\">\n<p data-start=\"1243\" data-end=\"1272\">EEAT and <a href=\"https:\/\/3way.social\/blog\/search-experience-optimization\/\">User Experience (UX)<\/a><\/p>\n<\/li>\n<li data-start=\"1273\" data-end=\"1311\">\n<p data-start=\"1276\" data-end=\"1311\">How to Improve EEAT on Your Website<\/p>\n<\/li>\n<li data-start=\"1312\" data-end=\"1357\">\n<p data-start=\"1315\" data-end=\"1357\">Industries Where EEAT Matters Most (YMYL!)<\/p>\n<\/li>\n<li data-start=\"1358\" data-end=\"1383\">\n<p data-start=\"1361\" data-end=\"1383\">EEAT Mistakes to Avoid<\/p>\n<\/li>\n<li data-start=\"1384\" data-end=\"1390\">\n<p data-start=\"1387\" data-end=\"1390\">FAQ<\/p>\n<\/li>\n<\/ol>\n<h2 data-start=\"1397\" data-end=\"1416\">1. What Is EEAT?<\/h2>\n<p data-start=\"1418\" data-end=\"1509\">EEAT is an acronym used in <a href=\"https:\/\/services.google.com\/fh\/files\/misc\/hsw-sqrg.pdf\" target=\"_blank\" rel=\"noopener\">Google\u2019s <strong data-start=\"1454\" data-end=\"1493\">Search Quality Evaluator Guidelines<\/strong><\/a>. It stands for:<\/p>\n<ul data-start=\"1511\" data-end=\"1868\">\n<li data-start=\"1511\" data-end=\"1609\">\n<p data-start=\"1513\" data-end=\"1609\"><strong data-start=\"1513\" data-end=\"1531\">E \u2013 Experience<\/strong>: Has the content creator actually <em data-start=\"1566\" data-end=\"1572\">used<\/em> or lived what they\u2019re writing about?<\/p>\n<\/li>\n<li data-start=\"1610\" data-end=\"1692\">\n<p data-start=\"1612\" data-end=\"1692\"><strong data-start=\"1612\" data-end=\"1629\">E \u2013 Expertise<\/strong>: Does the author have subject-matter knowledge or credentials?<\/p>\n<\/li>\n<li data-start=\"1693\" data-end=\"1782\">\n<p data-start=\"1695\" data-end=\"1782\"><strong data-start=\"1695\" data-end=\"1712\">A \u2013 Authority<\/strong>: Is the website considered a trusted source in its industry or topic?<\/p>\n<\/li>\n<li data-start=\"1783\" data-end=\"1868\">\n<p data-start=\"1785\" data-end=\"1868\"><strong data-start=\"1785\" data-end=\"1798\">T \u2013 Trust<\/strong>: The most important \u201cT.\u201d Is the site safe, transparent, and reliable?<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1870\" data-end=\"1984\">Google uses these signals to decide whether your content deserves to be on page one or buried beneath competitors further down.<\/p>\n<p data-start=\"1986\" data-end=\"2120\"><strong data-start=\"1989\" data-end=\"2002\">Fun Fact:<\/strong> Google added the second \u201cE\u201d (Experience) in late 2022, emphasising lived, first-hand knowledge over theoretical info.<\/p>\n<blockquote>\n<p data-start=\"1986\" data-end=\"2120\">\u201cGoogle doesn\u2019t reward websites. It rewards trusted experts. E-E-A-T is simply the framework that makes that trust visible in search.\u201d Ian Naylor, Founder at 3Way Social<\/p>\n<\/blockquote>\n<h2 data-start=\"2127\" data-end=\"2171\">2. The Role of EEAT in Google\u2019s Algorithm<\/h2>\n<p data-start=\"2173\" data-end=\"2335\">While EEAT itself isn\u2019t a <em data-start=\"2199\" data-end=\"2207\">direct<\/em> ranking factor (like <a href=\"https:\/\/3way.social\/blog\/page-speed-for-seo\/\">page speed<\/a> or <a href=\"https:\/\/3way.social\/blog\/mastering-mobile-seo-optimisation\/\">mobile-friendliness<\/a>), it <em data-start=\"2268\" data-end=\"2277\">informs<\/em> the machine-learning models that shape ranking decisions.<\/p>\n<p data-start=\"2337\" data-end=\"2535\">In 2025, Google\u2019s updates have leaned heavily into <strong data-start=\"2388\" data-end=\"2407\">quality signals<\/strong>, especially for content targeting health, finance, or life advice, commonly known as <strong data-start=\"2492\" data-end=\"2526\">YMYL (Your Money or Your Life)<\/strong> content.<\/p>\n<p data-start=\"2537\" data-end=\"2863\"><strong data-start=\"2537\" data-end=\"2563\">Helpful Content System<\/strong> (2022\u2013ongoing): Prioritises people-first content written by real experts<br data-start=\"2636\" data-end=\"2639\" \/><strong data-start=\"2639\" data-end=\"2665\">March 2024 Core Update<\/strong>: Penalised low-quality, AI-generated content lacking experience or trust<br data-start=\"2738\" data-end=\"2741\" \/><strong data-start=\"2741\" data-end=\"2779\">Search Generative Experience (SGE)<\/strong>: AI-driven answers favour content from sites with clear authorship and transparency<\/p>\n<p data-start=\"2865\" data-end=\"3016\">If your site lacks a human face, credentials, or proof of experience, you\u2019re unlikely to earn visibility in AI-generated answers or rich snippet boxes.<\/p>\n<blockquote>\n<p data-start=\"2865\" data-end=\"3016\">\u201cPages backed by real-world experience consistently outperform those written for algorithms. When content demonstrates lived expertise, rankings will follow.\u201d Becky Halls, Strategist at 3Way Social<\/p>\n<\/blockquote>\n<h2 data-start=\"3023\" data-end=\"3059\">3. How EEAT Affects SERPs in 2025<\/h2>\n<p data-start=\"3061\" data-end=\"3160\">Search result pages in 2025 aren\u2019t what they used to be. Instead of just blue links, users now see:<\/p>\n<ul data-start=\"3162\" data-end=\"3314\">\n<li data-start=\"3162\" data-end=\"3194\">\n<p data-start=\"3164\" data-end=\"3194\">AI-generated summaries (SGE)<\/p>\n<\/li>\n<li data-start=\"3195\" data-end=\"3220\">\n<p data-start=\"3197\" data-end=\"3220\">People Also Ask boxes<\/p>\n<\/li>\n<li data-start=\"3221\" data-end=\"3262\">\n<p data-start=\"3223\" data-end=\"3262\"><a href=\"https:\/\/3way.social\/blog\/featured-snippets\/\">Video carousels and featured snippets<\/a><\/p>\n<\/li>\n<li data-start=\"3263\" data-end=\"3289\">\n<p data-start=\"3265\" data-end=\"3289\"><a href=\"https:\/\/3way.social\/blog\/online-reviews-for-businesses\/\">Product review modules<\/a><\/p>\n<\/li>\n<li data-start=\"3290\" data-end=\"3314\">\n<p data-start=\"3292\" data-end=\"3314\">Expert recommendations<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3316\" data-end=\"3389\">Sites that rank well in these features often exhibit strong EEAT signals.<\/p>\n<p data-start=\"3391\" data-end=\"3429\">A high-EEAT site will often appear:<\/p>\n<ul data-start=\"3430\" data-end=\"3575\">\n<li data-start=\"3430\" data-end=\"3454\">\n<p data-start=\"3432\" data-end=\"3454\">In featured snippets<\/p>\n<\/li>\n<li data-start=\"3455\" data-end=\"3500\">\n<p data-start=\"3457\" data-end=\"3500\">In \u201cPerspectives\u201d carousels (new in 2024)<\/p>\n<\/li>\n<li data-start=\"3501\" data-end=\"3540\">\n<p data-start=\"3503\" data-end=\"3540\">As sources for AI-generated answers<\/p>\n<\/li>\n<li data-start=\"3541\" data-end=\"3575\">\n<p data-start=\"3543\" data-end=\"3575\">In video and review-rich results<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3577\" data-end=\"3679\">If your competitors are dominating these slots, it\u2019s likely because they\u2019ve invested in building EEAT.<\/p>\n<h2 data-start=\"3686\" data-end=\"3721\">4. EEAT and User Experience (UX)<\/h2>\n<p data-start=\"3723\" data-end=\"3770\">EEAT and UX are <em data-start=\"3739\" data-end=\"3752\">inseparable<\/em> in Google\u2019s eyes.<\/p>\n<p data-start=\"3772\" data-end=\"3798\">Here\u2019s how they intersect:<\/p>\n<ul data-start=\"3800\" data-end=\"4091\">\n<li data-start=\"3800\" data-end=\"3837\">\n<p data-start=\"3802\" data-end=\"3837\"><strong data-start=\"3802\" data-end=\"3818\">Clear layout<\/strong> \u2192 Supports Trust<\/p>\n<\/li>\n<li data-start=\"3838\" data-end=\"3890\">\n<p data-start=\"3840\" data-end=\"3890\"><strong data-start=\"3840\" data-end=\"3855\">Author bios<\/strong> \u2192 Boost Expertise and Experience<\/p>\n<\/li>\n<li data-start=\"3891\" data-end=\"3946\">\n<p data-start=\"3893\" data-end=\"3946\"><strong data-start=\"3893\" data-end=\"3920\">Easy-to-navigate design<\/strong> \u2192 Encourages engagement<\/p>\n<\/li>\n<li data-start=\"3947\" data-end=\"4023\">\n<p data-start=\"3949\" data-end=\"4023\"><strong data-start=\"3949\" data-end=\"3994\">Fast load times and mobile-friendly pages<\/strong> \u2192 Signals site reliability<\/p>\n<\/li>\n<li data-start=\"4024\" data-end=\"4091\">\n<p data-start=\"4026\" data-end=\"4091\"><strong data-start=\"4026\" data-end=\"4062\">On-site reviews and testimonials<\/strong> \u2192 Builds Authority and Trust<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4093\" data-end=\"4180\">Think of it this way: great EEAT gets the user to your page. Great UX keeps them there.<\/p>\n<blockquote>\n<p data-start=\"4093\" data-end=\"4180\">\u201cAs AI becomes the first touchpoint for search, E-E-A-T signals are becoming the new currency of visibility. If an AI can\u2019t trust you, it won\u2019t mention you.\u201d Ian Naylor, Founder of 3Way Social<\/p>\n<\/blockquote>\n<p data-start=\"4093\" data-end=\"4180\"><a href=\"https:\/\/3way.social\/blog\/eeat\/eeat-2\/\" rel=\"attachment wp-att-1875\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1875\" src=\"https:\/\/3way.social\/blog\/wp-content\/uploads\/2025\/06\/EEAT.jpg\" alt=\"A man demonstrating expertise in EEAT with various educational icons and symbols around him\" width=\"600\" height=\"400\" srcset=\"https:\/\/3way.social\/blog\/wp-content\/uploads\/2025\/06\/EEAT.jpg 600w, https:\/\/3way.social\/blog\/wp-content\/uploads\/2025\/06\/EEAT-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h2 data-start=\"4187\" data-end=\"4228\">5. How to Improve EEAT on Your Website<\/h2>\n<p data-start=\"4230\" data-end=\"4262\">Here\u2019s your EEAT action plan:<\/p>\n<h3 data-start=\"4264\" data-end=\"4304\">1. Add Author Bios with Credentials<\/h3>\n<p data-start=\"4305\" data-end=\"4380\">List qualifications, experience, and link to social profiles like LinkedIn.<\/p>\n<h3 data-start=\"4382\" data-end=\"4419\">2. Include First-Hand Experience<\/h3>\n<p data-start=\"4420\" data-end=\"4531\">For product reviews, tutorials, or medical content\u2014show proof! Add screenshots, photos, or personal commentary.<\/p>\n<h3 data-start=\"4533\" data-end=\"4565\">3. Secure Your Site (HTTPS)<\/h3>\n<p data-start=\"4566\" data-end=\"4601\">No-brainer. No trust = no rankings.<\/p>\n<h3 data-start=\"4603\" data-end=\"4640\">4. Add Transparent Business Info<\/h3>\n<p data-start=\"4641\" data-end=\"4726\">Display contact pages, privacy policies, about sections, and customer service access.<\/p>\n<h3 data-start=\"4728\" data-end=\"4764\">5. Build High-Quality Backlinks<\/h3>\n<p data-start=\"4765\" data-end=\"4853\">Authority is built through mentions and backlinks from trusted sources in your industry.<\/p>\n<h3 data-start=\"4855\" data-end=\"4897\">6. Encourage Reviews and Testimonials<\/h3>\n<p data-start=\"4898\" data-end=\"4953\">Google (and humans) trust sites with real social proof.<\/p>\n<h3 data-start=\"4955\" data-end=\"4998\">7. Maintain Consistency Across the Web<\/h3>\n<p data-start=\"4999\" data-end=\"5112\">Your Google Business Profile, About page, and author bios should match up with what\u2019s on your site and elsewhere.<\/p>\n<h3 data-start=\"5114\" data-end=\"5160\">8. Include Dates, Sources, and References<\/h3>\n<p data-start=\"5161\" data-end=\"5219\">Especially important for health, finance, or legal topics.<\/p>\n<p data-start=\"5161\" data-end=\"5219\"><a href=\"https:\/\/3way.social\/blog\/backlink-builder-service\/backlink-builder-service-2\/\" rel=\"attachment wp-att-1766\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1766\" src=\"https:\/\/3way.social\/blog\/wp-content\/uploads\/2025\/05\/backlink-builder-service.jpg\" alt=\"A woman using a backlink builder service, moving items on a large screen, with settings icons showing sites linking in to my site\" width=\"600\" height=\"400\" srcset=\"https:\/\/3way.social\/blog\/wp-content\/uploads\/2025\/05\/backlink-builder-service.jpg 600w, https:\/\/3way.social\/blog\/wp-content\/uploads\/2025\/05\/backlink-builder-service-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h2 data-start=\"5226\" data-end=\"5266\">6. Industries Where EEAT Matters Most<\/h2>\n<p data-start=\"5268\" data-end=\"5364\">While EEAT is important across the board, it\u2019s <em data-start=\"5315\" data-end=\"5325\">critical<\/em> for \u201cYour Money or Your Life\u201d content.<\/p>\n<p data-start=\"5366\" data-end=\"5690\"><strong data-start=\"5369\" data-end=\"5390\">Health &amp; Wellness<\/strong> \u2013 Medical advice, supplements, fitness plans<\/p>\n<p data-start=\"5366\" data-end=\"5690\"><strong data-start=\"5441\" data-end=\"5452\">Finance<\/strong> \u2013 Credit scores, loans, investing, crypto<\/p>\n<p data-start=\"5366\" data-end=\"5690\"><strong data-start=\"5503\" data-end=\"5512\">Legal<\/strong> \u2013 Advice on rights, immigration, or business law<\/p>\n<p data-start=\"5366\" data-end=\"5690\"><strong data-start=\"5567\" data-end=\"5584\">Mental Health<\/strong> \u2013 Therapy guides, ADHD content, etc.<\/p>\n<p data-start=\"5366\" data-end=\"5690\"><strong data-start=\"5628\" data-end=\"5641\">Nutrition<\/strong> \u2013 Diets, supplements, recipes with health claims<\/p>\n<p data-start=\"5692\" data-end=\"5819\">But even if you\u2019re in ecommerce, B2B SaaS, or content marketing, EEAT helps set you apart from low-effort content.<\/p>\n<h2 data-start=\"5826\" data-end=\"5854\">7. EEAT Mistakes to Avoid<\/h2>\n<p data-start=\"5856\" data-end=\"5933\"><strong data-start=\"5859\" data-end=\"5884\">No Author Attribution<\/strong><br data-start=\"5884\" data-end=\"5887\" \/>Anonymous blog posts lack trust and Google agrees.<\/p>\n<p data-start=\"5935\" data-end=\"6074\"><strong data-start=\"5938\" data-end=\"5969\">Over-Reliance on AI Content<\/strong><br data-start=\"5969\" data-end=\"5972\" \/>If your content sounds robotic, generic, or lacks real insight, it may get deindexed post-core update.<\/p>\n<p data-start=\"6076\" data-end=\"6182\"><strong data-start=\"6079\" data-end=\"6110\">Outdated or Unverified Info<\/strong><br data-start=\"6110\" data-end=\"6113\" \/>Especially dangerous in fast-moving industries like crypto or health.<\/p>\n<p data-start=\"6184\" data-end=\"6273\"><strong data-start=\"6187\" data-end=\"6203\">Thin Content<\/strong><br data-start=\"6203\" data-end=\"6206\" \/>A 200-word blog post with no original thought won\u2019t cut it anymore.<\/p>\n<p data-start=\"6275\" data-end=\"6374\"><strong data-start=\"6278\" data-end=\"6309\">Fake Reviews or Credentials<\/strong><br data-start=\"6309\" data-end=\"6312\" \/>Google\u2019s spam policies (2024) now penalise fake trust signals.<\/p>\n<h2 data-start=\"6381\" data-end=\"6405\">FAQ: EEAT Explained<\/h2>\n<h3 data-start=\"6407\" data-end=\"6436\">What does EEAT stand for?<\/h3>\n<p data-start=\"6437\" data-end=\"6571\">EEAT stands for <strong data-start=\"6453\" data-end=\"6500\">Experience, Expertise, Authority, and Trust and these are <\/strong>key quality signals Google uses to evaluate content and rank websites.<\/p>\n<h3 data-start=\"6573\" data-end=\"6602\">Is EEAT a ranking factor?<\/h3>\n<p data-start=\"6603\" data-end=\"6738\">Not directly, but it influences Google&#8217;s algorithms through quality signals. High-EEAT sites tend to rank better in competitive niches.<\/p>\n<h3 data-start=\"6740\" data-end=\"6767\">How can I improve EEAT?<\/h3>\n<p data-start=\"6768\" data-end=\"6915\">Use expert authors, display credentials, show real experience (photos, case studies), earn backlinks, and create a transparent, user-friendly site.<\/p>\n<h3 data-start=\"6917\" data-end=\"6947\">Does AI content hurt EEAT?<\/h3>\n<p data-start=\"6948\" data-end=\"7108\">Not always, but if it&#8217;s generic, inaccurate, or lacks personal insight, it could harm your rankings. Google prioritises human-authored, experience-based content.<\/p>\n<h3 data-start=\"7110\" data-end=\"7150\">Which industries need EEAT the most?<\/h3>\n<p data-start=\"7151\" data-end=\"7271\">YMYL (Your Money or Your Life) industries like health, finance, legal, and wellness absolutely need strong EEAT to rank.<\/p>\n<h2 data-start=\"7278\" data-end=\"7295\">Final Thoughts<\/h2>\n<p data-start=\"7297\" data-end=\"7562\">EEAT is no longer a background concept. It\u2019s front and centre in Google\u2019s evolving search ecosystem and it&#8217;s here to stay. With the rise of AI search features and a growing focus on real human value, content that lacks experience, expertise, authority, or trust simply won\u2019t make the cut.<\/p>\n<p data-start=\"7564\" data-end=\"7690\">Whether you run a health blog, a SaaS startup, or an ecommerce brand, investing in EEAT isn\u2019t optional anymore &#8211; it\u2019s pretty much essential. So here&#8217;s some final tips:<\/p>\n<ol>\n<li data-start=\"7692\" data-end=\"7835\">\u00a0Add real author bios<\/li>\n<li data-start=\"7692\" data-end=\"7835\">\u00a0Show your experience<\/li>\n<li data-start=\"7692\" data-end=\"7835\">\u00a0Build authority with great UX and backlinks<\/li>\n<li data-start=\"7692\" data-end=\"7835\">\u00a0Be trustworthy, consistent, and transparent<\/li>\n<\/ol>\n<p data-start=\"7837\" data-end=\"7920\">The better your EEAT, the better your results &#8211; in the SERPs, and with your audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;m sure by now you&#8217;ve heard of Google&#8217;s &#8216;EEAT&#8217; &#8211; also sometimes known as E-E-A-T or E-A-T. Basically this stands for\u00a0Experience, Expertise, Authority, and Trust, and is Google\u2019s way of evaluating quality and not just keywords. 2025 was a huge year for EEAT and it will be come even more important as we head into [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1876,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"no","footnotes":""},"categories":[24,17,21],"tags":[],"class_list":["post-1874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux","category-best-practices","category-google"],"blocksy_meta":[],"modified_by":"Becky Halls","_links":{"self":[{"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/posts\/1874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/comments?post=1874"}],"version-history":[{"count":5,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/posts\/1874\/revisions"}],"predecessor-version":[{"id":2898,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/posts\/1874\/revisions\/2898"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/media\/1876"}],"wp:attachment":[{"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/media?parent=1874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/categories?post=1874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/tags?post=1874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}