{"id":2027,"date":"2025-06-26T13:24:06","date_gmt":"2025-06-26T13:24:06","guid":{"rendered":"https:\/\/3way.social\/blog\/?p=2027"},"modified":"2025-06-26T13:24:06","modified_gmt":"2025-06-26T13:24:06","slug":"are-you-ranking-for-keywords-or-outcomes","status":"publish","type":"post","link":"https:\/\/3way.social\/blog\/are-you-ranking-for-keywords-or-outcomes\/","title":{"rendered":"Are You Ranking for Keywords\u2026 or Outcomes?"},"content":{"rendered":"<p data-start=\"276\" data-end=\"339\"><strong data-start=\"276\" data-end=\"339\">Why AI Search Doesn\u2019t Care What You Say &#8211; Only What You Solve<\/strong><\/p>\n<p data-start=\"341\" data-end=\"498\">You\u2019ve spent hours perfecting your H1s, sprinkling in long-tail keywords, and optimizing your meta descriptions &#8211; basically doing everything we&#8217;ve ever been telling you to do&#8230; But lately, you&#8217;re asking the real question:<\/p>\n<blockquote data-start=\"500\" data-end=\"570\">\n<p data-start=\"502\" data-end=\"570\">\u201cWhy am I not ranking anymore, despite doing all the \u2018right\u2019 things?\u201d<\/p>\n<\/blockquote>\n<p data-start=\"572\" data-end=\"644\">Welcome to SEO 2025. Where it\u2019s not all about keywords. It\u2019s about <strong>outcomes<\/strong>.<\/p>\n<p data-start=\"646\" data-end=\"807\">Search engines, especially AI-powered ones, are no longer simply indexing pages based on matching terms. They\u2019re ranking based on <strong data-start=\"774\" data-end=\"806\">what you help people achieve<\/strong>.<\/p>\n<p data-start=\"809\" data-end=\"847\">In this guide, we\u2019re going to explore:<\/p>\n<ul data-start=\"848\" data-end=\"1045\">\n<li data-start=\"848\" data-end=\"886\">\n<p data-start=\"850\" data-end=\"886\">What outcome-based SEO actually is<\/p>\n<\/li>\n<li data-start=\"887\" data-end=\"936\">\n<p data-start=\"889\" data-end=\"936\">How <a href=\"https:\/\/3way.social\/blog\/how-to-adapt-seo-for-ai-search\/\">generative AI is changing ranking signals<\/a><\/p>\n<\/li>\n<li data-start=\"937\" data-end=\"987\">\n<p data-start=\"939\" data-end=\"987\">What it takes to become the <strong data-start=\"967\" data-end=\"985\">trusted source<\/strong><\/p>\n<\/li>\n<li data-start=\"988\" data-end=\"1045\">\n<p data-start=\"990\" data-end=\"1045\">And how to evolve from keyword-chaser to problem-solver<\/p>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/3way.social\/blog\/are-you-ranking-for-keywords-or-outcomes\/problem-solving\/\" rel=\"attachment wp-att-2028\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2028\" src=\"https:\/\/3way.social\/blog\/wp-content\/uploads\/2025\/06\/problem-solving.jpg\" alt=\"A woman problem solving a rubix cube with the help of AI\" width=\"600\" height=\"400\" srcset=\"https:\/\/3way.social\/blog\/wp-content\/uploads\/2025\/06\/problem-solving.jpg 600w, https:\/\/3way.social\/blog\/wp-content\/uploads\/2025\/06\/problem-solving-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h2 data-start=\"1052\" data-end=\"1104\">Wait, What Do You Mean \u201cRanking for Outcomes\u201d?<\/h2>\n<p data-start=\"1106\" data-end=\"1247\">Here\u2019s the big shift in plain English:<br data-start=\"1140\" data-end=\"1143\" \/>In traditional SEO, you optimized for <em data-start=\"1181\" data-end=\"1190\">queries<\/em>. In AI search, you\u2019re being ranked based on <em data-start=\"1235\" data-end=\"1246\">solutions<\/em>.<\/p>\n<p data-start=\"1249\" data-end=\"1294\">Let\u2019s say someone asks Perplexity or ChatGPT:<\/p>\n<blockquote data-start=\"1296\" data-end=\"1546\">\n<p data-start=\"1298\" data-end=\"1546\">\u201cHow do I boost ecommerce conversions?\u201d<br data-start=\"1337\" data-end=\"1340\" \/>Old Google might rank a keyword-stuffed blog about &#8220;ecommerce optimization tips.&#8221;<br data-start=\"1421\" data-end=\"1424\" \/>AI, on the other hand, finds sources that <strong data-start=\"1469\" data-end=\"1499\">actually solve the problem, <\/strong>based on depth, authority, clarity, and trust.<\/p>\n<\/blockquote>\n<p data-start=\"1548\" data-end=\"1569\">So instead of asking:<\/p>\n<blockquote data-start=\"1571\" data-end=\"1603\">\n<p data-start=\"1573\" data-end=\"1603\">\u201cHow do I rank for [keyword]?\u201d<\/p>\n<\/blockquote>\n<p data-start=\"1605\" data-end=\"1618\">Start asking:<\/p>\n<blockquote data-start=\"1620\" data-end=\"1684\">\n<p data-start=\"1622\" data-end=\"1684\">\u201cHow do I become the best possible answer to the user\u2019s goal?\u201d<\/p>\n<\/blockquote>\n<h2 data-start=\"1691\" data-end=\"1742\">AI Doesn\u2019t Rank Content. It Ranks Confidence.<\/h2>\n<p data-start=\"1744\" data-end=\"1778\">AI doesn\u2019t see \u201ccontent.\u201d It sees:<\/p>\n<ul data-start=\"1779\" data-end=\"1897\">\n<li data-start=\"1779\" data-end=\"1801\">\n<p data-start=\"1781\" data-end=\"1801\">Structured answers<\/p>\n<\/li>\n<li data-start=\"1802\" data-end=\"1822\">\n<p data-start=\"1804\" data-end=\"1822\">Brand reputation<\/p>\n<\/li>\n<li data-start=\"1823\" data-end=\"1848\">\n<p data-start=\"1825\" data-end=\"1848\">Historical engagement<\/p>\n<\/li>\n<li data-start=\"1849\" data-end=\"1877\">\n<p data-start=\"1851\" data-end=\"1877\">Citations across sources<\/p>\n<\/li>\n<li data-start=\"1878\" data-end=\"1897\">\n<p data-start=\"1880\" data-end=\"1897\">Topical authority<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1899\" data-end=\"1965\">And what it\u2019s trying to determine is <strong data-start=\"1936\" data-end=\"1950\">confidence<\/strong> in the answer.<\/p>\n<p data-start=\"1967\" data-end=\"2053\">Just like a human, an AI wants to recommend something that won\u2019t make it look foolish.<\/p>\n<p data-start=\"2055\" data-end=\"2127\">So the question becomes:<br data-start=\"2079\" data-end=\"2082\" \/><strong data-start=\"2085\" data-end=\"2127\">Do you look like someone AI can trust?<\/strong><\/p>\n<h2 data-start=\"2134\" data-end=\"2189\">Keywords Still Matter\u2026 Just Not the Way You Think<\/h2>\n<p data-start=\"2191\" data-end=\"2328\">Before you burn your SEO strategy to the ground &#8211; relax, things aren&#8217;t all bad. Keywords still play a role. But they\u2019re <strong data-start=\"2286\" data-end=\"2306\">a starting point<\/strong>, not the finish line.<\/p>\n<p data-start=\"2330\" data-end=\"2348\">What matters more:<\/p>\n<ul data-start=\"2349\" data-end=\"2540\">\n<li data-start=\"2349\" data-end=\"2382\">\n<p data-start=\"2351\" data-end=\"2382\">Content structure and clarity<\/p>\n<\/li>\n<li data-start=\"2383\" data-end=\"2421\">\n<p data-start=\"2385\" data-end=\"2421\">Actual outcomes your page delivers<\/p>\n<\/li>\n<li data-start=\"2422\" data-end=\"2465\">\n<p data-start=\"2424\" data-end=\"2465\">Evidence that people trust your content<\/p>\n<\/li>\n<li data-start=\"2466\" data-end=\"2540\">\n<p data-start=\"2468\" data-end=\"2540\">Mentions in other trusted spaces (think Reddit, YouTube, industry blogs)<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2542\" data-end=\"2694\"><strong data-start=\"2545\" data-end=\"2561\">Our Thought:<\/strong> You can\u2019t trick AI with keyword repetition. You can <em data-start=\"2614\" data-end=\"2621\">train<\/em> it to trust you through consistent quality, helpfulness, and visibility.<\/p>\n<p data-start=\"2542\" data-end=\"2694\"><a href=\"https:\/\/3way.social\/blog\/are-you-ranking-for-keywords-or-outcomes\/ai-content-sharing\/\" rel=\"attachment wp-att-2029\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2029\" src=\"https:\/\/3way.social\/blog\/wp-content\/uploads\/2025\/06\/AI-content-sharing.jpg\" alt=\"A person sharing content with the help of AI\" width=\"600\" height=\"400\" srcset=\"https:\/\/3way.social\/blog\/wp-content\/uploads\/2025\/06\/AI-content-sharing.jpg 600w, https:\/\/3way.social\/blog\/wp-content\/uploads\/2025\/06\/AI-content-sharing-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h2 data-start=\"2701\" data-end=\"2746\">So, How Do You Become a Trusted Source?<\/h2>\n<p data-start=\"2748\" data-end=\"2837\">It\u2019s not about beating the algorithm. It\u2019s about being <em data-start=\"2802\" data-end=\"2824\">unmistakably helpful<\/em>. Here\u2019s our plan on how to achieve this level of helpfulness:<\/p>\n<h3 data-start=\"2844\" data-end=\"2901\">1. <strong data-start=\"2851\" data-end=\"2901\">Build Topic Authority, Not Just Content Volume<\/strong><\/h3>\n<p data-start=\"2903\" data-end=\"2999\">You don\u2019t need 100 articles on your blog. You need <strong data-start=\"2954\" data-end=\"2998\">10 articles that solve 100 real problems<\/strong>.<\/p>\n<p data-start=\"3001\" data-end=\"3015\">Our Action Tips:<\/p>\n<ul data-start=\"3016\" data-end=\"3241\">\n<li data-start=\"3016\" data-end=\"3071\">\n<p data-start=\"3018\" data-end=\"3071\">Map your content to user outcomes, not just queries<\/p>\n<\/li>\n<li data-start=\"3072\" data-end=\"3129\">\n<p data-start=\"3074\" data-end=\"3129\">Build topic clusters around problems and their stages<\/p>\n<\/li>\n<li data-start=\"3130\" data-end=\"3186\">\n<p data-start=\"3132\" data-end=\"3186\">Link internally to guide users through their journey<\/p>\n<\/li>\n<li data-start=\"3187\" data-end=\"3241\">\n<p data-start=\"3189\" data-end=\"3241\">Use unique data, case studies, and expert commentary<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"3248\" data-end=\"3292\">2. <strong data-start=\"3255\" data-end=\"3292\">Get Your Name in the Right Places<\/strong><\/h3>\n<p data-start=\"3294\" data-end=\"3417\">Mentions matter more than backlinks. AI tools weigh <strong data-start=\"3346\" data-end=\"3365\">brand sentiment<\/strong>, <strong data-start=\"3367\" data-end=\"3382\">recognition<\/strong>, and <strong data-start=\"3388\" data-end=\"3416\">mentions across channels<\/strong>.<\/p>\n<p data-start=\"3419\" data-end=\"3425\">How:<\/p>\n<ul data-start=\"3426\" data-end=\"3717\">\n<li data-start=\"3426\" data-end=\"3481\">\n<p data-start=\"3428\" data-end=\"3481\">Get featured in roundups, forums, and curated lists<\/p>\n<\/li>\n<li data-start=\"3482\" data-end=\"3553\">\n<p data-start=\"3484\" data-end=\"3553\">Guest post with a purpose: show off expertise, not just build links<\/p>\n<\/li>\n<li data-start=\"3554\" data-end=\"3628\">\n<p data-start=\"3556\" data-end=\"3628\">Encourage user-generated content, testimonials, and community mentions<\/p>\n<\/li>\n<li data-start=\"3629\" data-end=\"3717\">\n<p data-start=\"3631\" data-end=\"3717\">Use tools like 3way.social to build authority through contextually relevant placements<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3719\" data-end=\"3845\">A couple of stand out stats:<\/p>\n<ul>\n<li data-start=\"3719\" data-end=\"3845\"><a href=\"https:\/\/www.iprospect.com\/en-us\/insights\/beyond-backlinks-why-brand-mentions-matter-more-than-ever-in-the-age-of-llms\/\" target=\"_blank\" rel=\"noopener\">iProspect notes that <strong data-start=\"21\" data-end=\"81\">brands are frequently included in AI-generated summaries<\/strong><\/a>, even without links\u2014highlighting the value of mentions over traditional backlinks<\/li>\n<li data-start=\"3719\" data-end=\"3845\">Additionally, <a href=\"https:\/\/www.motivepr.co.uk\/blog\/digital-pr-ai-search-visibility\" target=\"_blank\" rel=\"noopener\">Ahrefs observed that <strong data-start=\"35\" data-end=\"106\">brands with more web mentions appear in up to 10x more AI Overviews<\/strong><\/a> compared to less-mentioned brands<\/li>\n<\/ul>\n<h3 data-start=\"3852\" data-end=\"3901\">3. <strong data-start=\"3859\" data-end=\"3901\">Structure for AI &#8211; and for Speed Readers<\/strong><\/h3>\n<p data-start=\"3903\" data-end=\"3990\">Your reader isn\u2019t always human. Make it easy for AI to find and summarize your content.<\/p>\n<p data-start=\"3992\" data-end=\"4003\">Pro Tips:<\/p>\n<ul data-start=\"4004\" data-end=\"4192\">\n<li data-start=\"4004\" data-end=\"4043\">\n<p data-start=\"4006\" data-end=\"4043\">Lead with the answer. Expand below.<\/p>\n<\/li>\n<li data-start=\"4044\" data-end=\"4083\">\n<p data-start=\"4046\" data-end=\"4083\">Use bullet points, tables, and FAQs<\/p>\n<\/li>\n<li data-start=\"4084\" data-end=\"4127\">\n<p data-start=\"4086\" data-end=\"4127\">Add schema markup (FAQ, HowTo, Article)<\/p>\n<\/li>\n<li data-start=\"4128\" data-end=\"4192\">\n<p data-start=\"4130\" data-end=\"4192\">Include relevant questions users ask\u2014then answer them directly<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"4199\" data-end=\"4231\">4. <strong data-start=\"4206\" data-end=\"4231\">Show Real-World Proof<\/strong><\/h3>\n<p data-start=\"4233\" data-end=\"4330\">If AI is curating trusted advice, <strong data-start=\"4267\" data-end=\"4294\">originality is currency<\/strong>. Give it something no one else has.<\/p>\n<p data-start=\"4332\" data-end=\"4340\">Ideas:<\/p>\n<ul data-start=\"4341\" data-end=\"4582\">\n<li data-start=\"4341\" data-end=\"4393\">\n<p data-start=\"4343\" data-end=\"4393\">Include data from your own platform or user base<\/p>\n<\/li>\n<li data-start=\"4394\" data-end=\"4446\">\n<p data-start=\"4396\" data-end=\"4446\">Share actual results from clients or experiments<\/p>\n<\/li>\n<li data-start=\"4447\" data-end=\"4512\">\n<p data-start=\"4449\" data-end=\"4512\">Quote real experts\u2014especially ones with published credentials<\/p>\n<\/li>\n<li data-start=\"4513\" data-end=\"4582\">\n<p data-start=\"4515\" data-end=\"4582\">Use visuals to support outcomes (before\/after, graphs, screenshots)<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4584\" data-end=\"4686\"><strong data-start=\"4587\" data-end=\"4603\">Our Thought:<\/strong> \u201cExperience\u201d is now <a href=\"https:\/\/3way.social\/blog\/eeat\/\">Google\u2019s first \u2018E\u2019 in E-E-A-T<\/a>. Use it. Show it. Don\u2019t fake it.<\/p>\n<p data-start=\"4584\" data-end=\"4686\"><a href=\"https:\/\/3way.social\/blog\/eeat\/eeat-experience\/\" rel=\"attachment wp-att-1876\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1876\" src=\"https:\/\/3way.social\/blog\/wp-content\/uploads\/2025\/06\/EEAT-experience.jpg\" alt=\"A woman giving a podcast on a screen demonstrating EEAT\" width=\"600\" height=\"400\" srcset=\"https:\/\/3way.social\/blog\/wp-content\/uploads\/2025\/06\/EEAT-experience.jpg 600w, https:\/\/3way.social\/blog\/wp-content\/uploads\/2025\/06\/EEAT-experience-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h3 data-start=\"4693\" data-end=\"4724\">5. <strong data-start=\"4700\" data-end=\"4724\">Track the Right KPIs<\/strong><\/h3>\n<p data-start=\"4726\" data-end=\"4797\">Forget vanity metrics. In the world of AI search, here\u2019s what to watch:<\/p>\n<ul data-start=\"4799\" data-end=\"5068\">\n<li data-start=\"4799\" data-end=\"4853\">\n<p data-start=\"4801\" data-end=\"4853\"><strong data-start=\"4801\" data-end=\"4830\">Citations in AI summaries<\/strong> (even without links)<\/p>\n<\/li>\n<li data-start=\"4854\" data-end=\"4900\">\n<p data-start=\"4856\" data-end=\"4900\"><strong data-start=\"4856\" data-end=\"4898\">Brand mentions across forums and SERPs<\/strong><\/p>\n<\/li>\n<li data-start=\"4901\" data-end=\"4946\">\n<p data-start=\"4903\" data-end=\"4946\"><strong data-start=\"4903\" data-end=\"4923\">Engagement depth<\/strong> on long-form content<\/p>\n<\/li>\n<li data-start=\"4947\" data-end=\"4996\">\n<p data-start=\"4949\" data-end=\"4996\"><strong data-start=\"4949\" data-end=\"4971\">Time to conversion<\/strong> for AI-primed visitors<\/p>\n<\/li>\n<li data-start=\"4997\" data-end=\"5068\">\n<p data-start=\"4999\" data-end=\"5068\"><strong data-start=\"4999\" data-end=\"5040\">Search Console impressions vs. clicks<\/strong> (the new visibility metric)<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"5075\" data-end=\"5119\">Real Talk: This Is Harder Than Old SEO<\/h2>\n<p data-start=\"5121\" data-end=\"5186\">Let\u2019s be honest: outcome-focused SEO is a heavier lift. It takes:<\/p>\n<ul data-start=\"5187\" data-end=\"5261\">\n<li data-start=\"5187\" data-end=\"5204\">\n<p data-start=\"5189\" data-end=\"5204\">More research<\/p>\n<\/li>\n<li data-start=\"5205\" data-end=\"5223\">\n<p data-start=\"5207\" data-end=\"5223\">Better content<\/p>\n<\/li>\n<li data-start=\"5224\" data-end=\"5242\">\n<p data-start=\"5226\" data-end=\"5242\">Real expertise<\/p>\n<\/li>\n<li data-start=\"5243\" data-end=\"5261\">\n<p data-start=\"5245\" data-end=\"5261\">A stronger brand<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5263\" data-end=\"5348\">But it also means that the lazy content farms and keyword-stuffers can\u2019t win anymore.<\/p>\n<p data-start=\"5350\" data-end=\"5385\">Which is, frankly, a very good thing.<\/p>\n<h2 data-start=\"5392\" data-end=\"5436\">What\u2019s Next: From Ranking to Relevance<\/h2>\n<p data-start=\"5438\" data-end=\"5462\">Search is moving toward:<\/p>\n<ul data-start=\"5463\" data-end=\"5553\">\n<li data-start=\"5463\" data-end=\"5481\">\n<p data-start=\"5465\" data-end=\"5481\">Real-time data<\/p>\n<\/li>\n<li data-start=\"5482\" data-end=\"5501\">\n<p data-start=\"5484\" data-end=\"5501\">Personalization<\/p>\n<\/li>\n<li data-start=\"5502\" data-end=\"5553\">\n<p data-start=\"5504\" data-end=\"5553\">Multi-modal experiences (video, chat, maps, text)<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5555\" data-end=\"5664\">But the <strong data-start=\"5563\" data-end=\"5582\">core principles<\/strong> stay the same:<br data-start=\"5597\" data-end=\"5600\" \/>Solve the user\u2019s problem better than anyone else &#8211; and you\u2019ll win.<\/p>\n<h2 data-start=\"5671\" data-end=\"5720\">Final Thought: Don\u2019t Ask \u201cHow Do I Rank?\u201d<\/h2>\n<p data-start=\"5721\" data-end=\"5757\">Ask \u201cWhat Am I the Best Answer For?\u201d<\/p>\n<p data-start=\"5759\" data-end=\"5809\">The question has changed. And that\u2019s a good thing.<\/p>\n<p data-start=\"5811\" data-end=\"5920\">AI is finally pushing us toward a better kind of SEO &#8211; one where the best answers win, not the best optimizers.<\/p>\n<p data-start=\"5922\" data-end=\"5977\">So stop chasing the algorithm. Start chasing <strong data-start=\"5967\" data-end=\"5976\">trust<\/strong>.<\/p>\n<p data-start=\"5979\" data-end=\"6125\">And if you&#8217;re ready to build links, authority, and actual outcomes, not just rankings, check out how 3way.social makes that part a whole lot easier.<\/p>\n<h2 data-start=\"6333\" data-end=\"6389\">FAQs: How Does AI Rank Outcomes Instead of Keywords?<\/h2>\n<p data-start=\"6391\" data-end=\"6588\"><strong data-start=\"6391\" data-end=\"6448\">What does it mean to rank for outcomes, not keywords?<\/strong><br data-start=\"6448\" data-end=\"6451\" \/>AI search tools prioritize solving user problems over exact keyword matches. The focus is on helpfulness, structure, and trustworthiness.<\/p>\n<p data-start=\"6590\" data-end=\"6756\"><strong data-start=\"6590\" data-end=\"6640\">Do keywords still matter in outcome-based SEO?<\/strong><br data-start=\"6640\" data-end=\"6643\" \/>Yes, but they\u2019re just the starting point. What matters most is how well your content delivers on the user\u2019s goal.<\/p>\n<p data-start=\"6758\" data-end=\"6941\"><strong data-start=\"6758\" data-end=\"6817\">How can I become a trusted source in AI search results?<\/strong><br data-start=\"6817\" data-end=\"6820\" \/>Build authority, publish helpful content, structure it for AI, and earn mentions from other trusted sites or communities.<\/p>\n<p data-start=\"6943\" data-end=\"7133\"><strong data-start=\"6943\" data-end=\"6995\">Why are brand mentions important for AI ranking?<\/strong><br data-start=\"6995\" data-end=\"6998\" \/>AI tools value reputation and authority. If your brand is mentioned across forums, blogs, and media\u2014even without links\u2014it builds trust.<\/p>\n<p data-start=\"7135\" data-end=\"7312\"><strong data-start=\"7135\" data-end=\"7190\">Is outcome-focused SEO harder than traditional SEO?<\/strong><br data-start=\"7190\" data-end=\"7193\" \/>Yes, but it\u2019s more rewarding. It filters out generic content and rewards businesses that genuinely help their audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why AI Search Doesn\u2019t Care What You Say &#8211; Only What You Solve You\u2019ve spent hours perfecting your H1s, sprinkling in long-tail keywords, and optimizing your meta descriptions &#8211; basically doing everything we&#8217;ve ever been telling you to do&#8230; But lately, you&#8217;re asking the real question: \u201cWhy am I not ranking anymore, despite doing all [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2028,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[25,21,3,24],"tags":[],"class_list":["post-2027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-google","category-seo","category-ux"],"blocksy_meta":[],"modified_by":"Becky Halls","_links":{"self":[{"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/posts\/2027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/comments?post=2027"}],"version-history":[{"count":2,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/posts\/2027\/revisions"}],"predecessor-version":[{"id":2031,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/posts\/2027\/revisions\/2031"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/media\/2028"}],"wp:attachment":[{"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/media?parent=2027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/categories?post=2027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/tags?post=2027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}