Welcome to 3way.social: a platform built by us! The people who\u2019ve lived through the broken world of SEO, and decided to fix the one part that everyone complains about but no one\u2019s sorted out properly: backlink building<\/strong>.<\/p>\n<\/blockquote>\n Whether you\u2019re an SEO pro or a content creator just trying to improve your rankings, you already know that links matter. A lot. They\u2019re still one of Google\u2019s top-ranking factors even after all the AI and algorithm updates. Why? because they are a major signal of trust and authority – and they show your brand name out there in the world.<\/p>\n But let\u2019s face it:<\/p>\n Outreach is exhausting (and often ignored)<\/p>\n<\/li>\n Paid links can get you penalized<\/p>\n<\/li>\n Organising manual swaps are time-consuming<\/p>\n<\/li>\n And marketplaces? A wild west of quality<\/p>\n<\/li>\n<\/ul>\n We saw our friends and acquaintances in the digital space wasting hours on outreach spreadsheets and cold DMs\u2026 only to land links that were off-topic, overpriced, or outright shady.<\/p>\n And for small businesses or solo creators? Forget it. Competing with enterprise-level budgets in this space felt impossible.<\/p>\n 3way.social was founded by Ian Naylor<\/strong><\/a> \u2014 a seasoned SaaS entrepreneur and digital strategist who knows exactly how frustrating (and painfully inefficient) traditional link building can be.<\/p>\n Ian previously founded AppInstitute<\/strong><\/a>, one of the UK\u2019s leading DIY app builder platforms, used by thousands of small businesses around the world. After scaling it over 13 years and navigating everything from SEO algorithm changes to the rise of mobile-first content, Ian saw the same problem crop up time and again: backlink building was stuck in 2011.<\/p>\n So, in 2023, he set out to change things, and create a simple, yet effective, platform that makes ethical, relevant, and scalable link building accessible to everyone<\/em>, not just those with massive budgets or armies of outreach interns.<\/p>\n You can connect with Ian here: Of course, no founder builds something great alone… 3way.social is backed by the tight-knit team<\/a> that built and scaled AppInstitute<\/strong>, a SaaS platform used by thousands of small businesses worldwide. They are a small but mighty team of SEO specialists, developers, and support pros who are just as passionate about ethical, effective link building as you are – and they include myself! Hi i’m Becky: a content and UX strategist with a background in UI\/UX as well as a passion for helping underprivileged communities by finding ways to give back.<\/p>\n You can find me here: Together, we\u2019re on a mission to make link building smarter, fairer, and more transparent for businesses of all sizes.<\/p>\n And we give back by supporting entrepreneurs in developing countries with their own pursuits and business dreams (more on this coming soon…).<\/p>\n We know what it feels like to need results without the luxury of a massive team or budget.<\/p>\n That\u2019s why we decided to build a smarter way to trade backlinks, with:<\/p>\n \u2705 Relevance It\u2019s a matchmaking platform for backlinks<\/strong>.<\/p>\n<\/blockquote>\n You register your site for free, select relevant categories, and either choose sites to link with or let us match you with other complementary sites. There’s also the option for guest posts<\/a> or niche edits – it’s up to you.<\/p>\n It\u2019s efficient, ethical, and actually works.<\/p>\n We called it 3way social<\/strong> because it’s based upon the 3-way ABC link exchange<\/a> and it\u2019s our answer to the outdated, over-complicated link building process.<\/p>\n We\u2019re not just here to dish out DA numbers and hope for the best. Everything about 3way.social is designed to make real link building<\/em> easier, more accessible, and a whole lot less soul-destroying.<\/p>\n Here\u2019s how:<\/p>\n We vet sites manually<\/strong> to keep the spam away<\/p>\n<\/li>\n Our categories are tight – <\/strong>you\u2019ll only be matched with relevant partners based on keywords<\/p>\n<\/li>\n We reward contribution, not budgets – <\/strong>every site in the network gets value<\/p>\n<\/li>\n We believe in equity – <\/strong>whether you\u2019re a niche blogger or an agency, you get the same tools<\/p>\n<\/li>\n<\/ul>\n And yes, we\u2019re biased – but our users tell us it\u2019s the easiest, fairest way they\u2019ve ever built backlinks.<\/p>\n Google\u2019s algorithm isn\u2019t just looking at links. It\u2019s looking at trust<\/em>. That means:<\/p>\n Real sites<\/p>\n<\/li>\n Real relationships<\/p>\n<\/li>\n Real relevance<\/p>\n<\/li>\n<\/ul>\n Our goal? To level the playing field. To help small businesses, SEO freelancers, and marketers compete, without resorting to spam tactics or breaking Google\u2019s guidelines.<\/p>\n<\/blockquote>\n 3way.social isn\u2019t a shortcut. It\u2019s a smarter route.<\/p>\n We\u2019re just getting started…<\/p>\n We\u2019re rolling out new features, working on deeper SEO integrations, and building a community of creators who believe that backlink building doesn\u2019t have to suck.<\/p>\n We also plan to develop our social impact campaign <\/strong>where we sponsor a small business in an underserved market.<\/p>\n (Yes, backlinks for good. Watch this space.)<\/p>\n If you\u2019ve ever opened a cold outreach email and thought \u201cI hate this\u201d<\/em>, Let\u2019s make link building something that actually builds something.<\/p>\n<\/blockquote>\n \u2192 Sign up for free at 3way.social<\/a> I thought I’d tell you the story behind 3way.Social and how it came to be. You can probably all relate – most backlink strategies feel like a bad group project. One person\u2019s doing all the work, someone\u2019s ghosted the email thread, and someone else is trying to sell you a link for $250 from a […]<\/p>\n","protected":false},"author":4,"featured_media":2070,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"no","footnotes":""},"categories":[3,4],"tags":[],"class_list":["post-2061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-link-building"],"blocksy_meta":[],"modified_by":"Becky Halls","_links":{"self":[{"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/posts\/2061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/comments?post=2061"}],"version-history":[{"count":5,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/posts\/2061\/revisions"}],"predecessor-version":[{"id":2093,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/posts\/2061\/revisions\/2093"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/media\/2070"}],"wp:attachment":[{"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/media?parent=2061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/categories?post=2061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/tags?post=2061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}The Problem with Traditional Link Building<\/h2>\n
\n
\ud83d\udc4b Who We Are<\/h2>\n
\ud83d\udd17 Ian Naylor \u2013 LinkedIn<\/a><\/p>\n![\"Ian](\"https:\/\/3way.social\/blog\/wp-content\/uploads\/2025\/07\/MasterMinders-1024x684.jpg\")
<\/a><\/p>\n
\ud83d\udd17 Becky Halls \u2013 LinkedIn<\/a><\/p>\n
\u2705 Transparency
\u2705 Reciprocity
\u2705 And no BS<\/p>\nSo, What Is 3way.social?<\/h2>\n
\n
What Makes Us Different<\/h2>\n
\n
Why This Matters Now<\/h2>\n
With the rise of AI-generated content<\/a>, fake authority, and SERP saturation, quality matters more than ever.<\/p>\n\n
\n
What\u2019s Next?<\/h2>\n
\ud83d\ude80 Join the Movement<\/h2>\n
or you\u2019ve spent more time tracking backlinks than writing content,
you\u2019re exactly who we built this for.<\/p>\n\n
\u2192 Follow us on LinkedIn<\/a>
\u2192 Reach out<\/a> if you want to feature your success story – for a free backlink!<\/p>\n","protected":false},"excerpt":{"rendered":"