{"id":2073,"date":"2025-07-03T12:24:11","date_gmt":"2025-07-03T12:24:11","guid":{"rendered":"https:\/\/3way.social\/blog\/?p=2073"},"modified":"2025-07-03T12:24:12","modified_gmt":"2025-07-03T12:24:12","slug":"meet-the-team-behind-3way-social","status":"publish","type":"post","link":"https:\/\/3way.social\/blog\/meet-the-team-behind-3way-social\/","title":{"rendered":"Meet the Team Behind 3way.Social"},"content":{"rendered":"

Real humans. Real experience. Real 3way Social Team.<\/em><\/p>\n

We\u2019re not a Silicon Valley startup chasing a vague \u201cscale fast\u201d dream.
We\u2019re a small, mighty crew of real people who\u2019ve built, broken, and rebuilt enough digital products to know one thing for sure:<\/p>\n

\n

Backlink building was due a serious glow-up.<\/strong>
So we made one. And here\u2019s the team making it happen.<\/p>\n<\/blockquote>\n

\ud83d\udc68\u200d\ud83d\udcbb Ian Naylor \u2013 Founder & Head of Product<\/h2>\n

Favourite thing to automate:<\/strong> Anything that involves spreadsheets<\/p>\n

Tool I can\u2019t live without:<\/strong> Slack (and a strong coffee)<\/p>\n

Fuel of choice (beverage or snack):<\/strong> A close call between an americano or a pina colada slushie<\/p>\n

Podcast always in my ears:<\/strong> Diary of a CEO<\/p>\n

Fun fact:<\/strong> Likes to build (and race) Star Wars themed soap box carts (evidence below)<\/em><\/p>\n

\ud83d\udd17 Connect on LinkedIn<\/a><\/p>\n

Ian\u2019s a SaaS founder with over 20 years of experience building digital products that actually help small businesses grow. He founded AppInstitute<\/a>, Hyperise<\/a>, and more recently PageTest.ai<\/a>, scaling them from scratch, and learning the hard way how painful (and outdated) link building can be. 3way.social is his answer to that pain – an ethical, efficient, and scalable way to build links without begging, spamming, or bribing.<\/p>\n

When he\u2019s not refining product features or streamlining matchmaking algorithms, he\u2019s usually found in his home garage building something fun for his kids.<\/p>\n

\"Ian<\/a><\/p>\n

\u270d\ufe0f Becky Halls \u2013 UX & Content Strategy<\/h2>\n

Favourite browser extension (no judgement):<\/strong> Grammarly, because nobody needs my typo trauma<\/p>\n

Most satisfying thing to fix in a website audit:<\/strong> Image alt text<\/p>\n

If I could automate one life task, it\u2019d be:<\/strong> The school run<\/p>\n

One thing I Google too often:<\/strong> The weather in holiday destinations<\/p>\n

SEO Pet Peeve:<\/strong> \u201cJust write great content\u201d as an actual strategy<\/p>\n

\ud83d\udd17 Connect on LinkedIn<\/a><\/p>\n

Becky\u2019s spent her career making complex things simple and readable. At 3way.social, she leads on content clarity, user experience, and making sure everything from your dashboard to your welcome email feels human, useful, and just a little bit fun.<\/p>\n

She\u2019s also the unofficial voice behind our social posts and blog, and a fierce advocate for building tools that genuinely help businesses grow – especially the ones without big teams or budgets.<\/p>\n

\ud83d\udcbb Dev & Support Team \u2013 The Quiet Legends<\/h2>\n

Most chaotic thing in our Google Drive:<\/strong> A folder called \u201cFinal_V4_ReallyFinal_Final\u201d<\/p>\n

Favourite Slack emoji:<\/strong> \ud83d\udd27 (closely followed by \ud83d\ude35\u200d\ud83d\udcab)<\/p>\n

How we procrastinate like pros:<\/strong> Code debates. Usually about tabs vs spaces.<\/p>\n

Fun fact:<\/strong> Someone once pushed a feature live from a campervan in Wales. It worked.<\/p>\n

You may not see them, but you feel them – like all good SEO. This crew keeps the platform fast, safe, and working like magic. Hailing from the original AppInstitute team, they know how to build stable, scalable tools – and how to do it without melting your inbox when something breaks.<\/p>\n

\"\"<\/a><\/p>\n

Why It Matters<\/h2>\n

We know the SEO space is full of overpromises, under-delivery, and \u201cgrowth hacks\u201d that don\u2019t work. There’s also a lot of outdated (and just plain bad) advice out there. That\u2019s not us.<\/p>\n

We built 3way.social because we were tired of watching good websites get buried simply because they couldn\u2019t play the backlink game at scale, or didn\u2019t want to sign up to a sketchy link marketplace.<\/p>\n

Here\u2019s what we believe:<\/strong><\/p>\n