{"id":2106,"date":"2025-07-14T10:32:38","date_gmt":"2025-07-14T10:32:38","guid":{"rendered":"https:\/\/3way.social\/blog\/?p=2106"},"modified":"2025-07-14T10:32:38","modified_gmt":"2025-07-14T10:32:38","slug":"why-seo-is-important","status":"publish","type":"post","link":"https:\/\/3way.social\/blog\/why-seo-is-important\/","title":{"rendered":"Why SEO Is Important (Even in the Age of AI)"},"content":{"rendered":"<p data-start=\"224\" data-end=\"484\">Before you dismiss this article thinking you already know why SEO is important &#8211; it&#8217;s 2025 and telling someone why they need SEO feels a bit like telling someone they need Wi-Fi. We get it, it\u2019s not exactly groundbreaking advice. BUT, with AI changing the way search engines <em data-start=\"419\" data-end=\"426\">think<\/em>, we feel that right now SEO has never been more important &#8211; or more misunderstood.<\/p>\n<p data-start=\"224\" data-end=\"484\">So, fear not, this isn\u2019t another dusty guide from 2012 telling you to stuff keywords into your footer. We&#8217;ve moved on, and we think that the new modern ways of doing SEO are a lot more interesting than the old ways. So why not follow along, and you may learn some new tips or updated ways of doing things! Here&#8217;s our practical, modern breakdown of why SEO is important <em data-start=\"795\" data-end=\"806\">right now<\/em>, how it works in an AI-fuelled world, and what you can actually do about it.<\/p>\n<p data-start=\"224\" data-end=\"484\"><a href=\"https:\/\/3way.social\/blog\/seo-score\/track-users\/\" rel=\"attachment wp-att-1723\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1723\" src=\"https:\/\/3way.social\/blog\/wp-content\/uploads\/2025\/05\/track-users.jpg\" alt=\"A man tracking his SEO score and user data with an upward chart on a large screen in front of him\" width=\"600\" height=\"400\" srcset=\"https:\/\/3way.social\/blog\/wp-content\/uploads\/2025\/05\/track-users.jpg 600w, https:\/\/3way.social\/blog\/wp-content\/uploads\/2025\/05\/track-users-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h2 data-start=\"890\" data-end=\"915\">What Is SEO, <em data-start=\"906\" data-end=\"914\">Really<\/em>?<\/h2>\n<p data-start=\"917\" data-end=\"1075\">Search Engine Optimization (SEO) is the art (and science) of getting your content to show up when someone types a question into Google, Bing, or even <a href=\"https:\/\/3way.social\/blog\/how-to-adapt-seo-for-ai-search\/\">ChatGPT<\/a>.<\/p>\n<p data-start=\"1077\" data-end=\"1098\">It&#8217;s how people find:<\/p>\n<ul data-start=\"1099\" data-end=\"1217\">\n<li data-start=\"1099\" data-end=\"1136\">\n<p data-start=\"1101\" data-end=\"1136\">Your online store instead of Amazon<\/p>\n<\/li>\n<li data-start=\"1137\" data-end=\"1166\">\n<p data-start=\"1139\" data-end=\"1166\">Your blog instead of Reddit<\/p>\n<\/li>\n<li data-start=\"1167\" data-end=\"1217\">\n<p data-start=\"1169\" data-end=\"1217\">Your service instead of \u201csome guy on Fiverr\u201d<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1219\" data-end=\"1392\">SEO helps search engines understand what your site is about, how trustworthy it is, and whether it deserves to be on page one or buried in the forgotten lands of page eight.<\/p>\n<blockquote data-start=\"1394\" data-end=\"1527\">\n<p data-start=\"1396\" data-end=\"1527\">\u201cGood SEO makes your business discoverable. Great SEO makes your business memorable.\u201d<br data-start=\"1481\" data-end=\"1484\" \/>\u2013 <a href=\"https:\/\/3way.social\/blog\/meet-the-team-behind-3way-social\/\">Becky, Content Strategist @ 3way.social<\/a><\/p>\n<\/blockquote>\n<h2 data-start=\"1534\" data-end=\"1594\">Why SEO Is Important in 2025 (And Not Just for Techies)<\/h2>\n<p data-start=\"1596\" data-end=\"1753\">SEO in 2025 isn\u2019t just about rankings. It\u2019s about visibility, credibility, and, thanks to AI, <em data-start=\"1688\" data-end=\"1697\">context<\/em>. Here\u2019s why it still matters, and maybe more than ever:<\/p>\n<h3 data-start=\"1755\" data-end=\"1808\">1. People Still Search (They Just Search Smarter)<\/h3>\n<p data-start=\"1809\" data-end=\"2060\">AI may be answering questions faster, but people still search in staggering numbers. Over <strong data-start=\"1899\" data-end=\"1923\">8.5 billion searches<\/strong> happen on Google <em data-start=\"1941\" data-end=\"1952\">every day<\/em>. And while <a href=\"https:\/\/3way.social\/blog\/featured-snippets\/\">AI Overviews are giving quick snippets<\/a>, they\u2019re still <em data-start=\"2018\" data-end=\"2026\">citing<\/em> content from websites like yours.<\/p>\n<p data-start=\"2062\" data-end=\"2168\">If you\u2019re not optimizing for search, your competitors are getting that visibility instead. Simple as that.<\/p>\n<h3 data-start=\"2175\" data-end=\"2232\">2. SEO Builds Long-Term Traffic (Unlike Social Media)<\/h3>\n<p data-start=\"2234\" data-end=\"2435\">Organic traffic is the gift that keeps on giving. Unlike social posts, which disappear into the void after 48 hours, a well-optimized blog post or product page can pull traffic for <em data-start=\"2415\" data-end=\"2423\">months<\/em> (or years).<\/p>\n<p data-start=\"2437\" data-end=\"2585\">One of our blog posts on<a href=\"https:\/\/3way.social\/blog\/long-tail-keyword\/\"> long-tail keywords<\/a> brought in consistent weekly visits for over 9 months\u2014with zero paid promotion. That&#8217;s SEO in action.<\/p>\n<h3 data-start=\"2592\" data-end=\"2624\">3. Trust Is the New Currency<\/h3>\n<p data-start=\"2626\" data-end=\"2720\">Search engines now care as much about <strong data-start=\"2664\" data-end=\"2681\">trust signals<\/strong> as they do about keywords. That means:<\/p>\n<ul data-start=\"2721\" data-end=\"2849\">\n<li data-start=\"2721\" data-end=\"2751\">\n<p data-start=\"2723\" data-end=\"2751\">Author credibility <a href=\"https:\/\/3way.social\/blog\/eeat\/\">(E-E-A-T)<\/a><\/p>\n<\/li>\n<li data-start=\"2752\" data-end=\"2784\">\n<p data-start=\"2754\" data-end=\"2784\"><a href=\"https:\/\/3way.social\/blog\/tracking-brand-mentions\/\">Brand mentions (linked or not)<\/a><\/p>\n<\/li>\n<li data-start=\"2785\" data-end=\"2820\">\n<p data-start=\"2787\" data-end=\"2820\">Site security and user experience<\/p>\n<\/li>\n<li data-start=\"2821\" data-end=\"2849\">\n<p data-start=\"2823\" data-end=\"2849\">Genuine engagement metrics<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2851\" data-end=\"2995\">When someone finds your business via search, they\u2019re <em data-start=\"2904\" data-end=\"2913\">already<\/em> in \u201cproblem-solving mode.\u201d Show up well, and you\u2019re halfway to winning them over.<\/p>\n<h3 data-start=\"3002\" data-end=\"3056\">4. AI Has Changed the Game (But SEO Still Runs It)<\/h3>\n<p data-start=\"3058\" data-end=\"3181\">With the rise of AI summaries and \u201c<a href=\"https:\/\/3way.social\/blog\/google-featured-snippets\/\">Position Zero<\/a>\u201d, traditional organic clicks are down&#8230; but conversions? They\u2019re up. Why?<\/p>\n<p data-start=\"3183\" data-end=\"3252\">Because users are better educated before they even land on your site.<\/p>\n<p data-start=\"3254\" data-end=\"3452\"><strong data-start=\"3254\" data-end=\"3288\">AI scrapes top-ranking content<\/strong> to build summaries. If you\u2019re in those summaries, you gain visibility without a click. If they <em data-start=\"3384\" data-end=\"3388\">do<\/em> click, they\u2019re warmer, more informed, and closer to converting.<\/p>\n<blockquote data-start=\"3454\" data-end=\"3627\">\n<p data-start=\"3456\" data-end=\"3627\">\u201cAI has turned SEO from a keyword game into a trust game. It\u2019s no longer \u2018How do I rank?\u2019 but \u2018How do I become the most reliable source?\u2019\u201d<br data-start=\"3594\" data-end=\"3597\" \/><a href=\"https:\/\/3way.social\/blog\/why-we-built-3way-social\/\">\u2013 Ian, Founder @ 3way.social<\/a><\/p>\n<\/blockquote>\n<h2 data-start=\"3634\" data-end=\"3674\">SEO: What It Can Do for Your Business<\/h2>\n<p data-start=\"3676\" data-end=\"3728\">Let\u2019s look at tghe real things SEO can do&#8230; Here\u2019s what proper SEO gives you:<\/p>\n<div class=\"_tableContainer_16hzy_1\">\n<div class=\"_tableWrapper_16hzy_14 group flex w-fit flex-col-reverse\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"3730\" data-end=\"4201\">\n<thead data-start=\"3730\" data-end=\"3773\">\n<tr data-start=\"3730\" data-end=\"3773\">\n<th data-start=\"3730\" data-end=\"3744\" data-col-size=\"sm\"><strong data-start=\"3732\" data-end=\"3743\">Benefit<\/strong><\/th>\n<th data-start=\"3744\" data-end=\"3773\" data-col-size=\"md\"><strong data-start=\"3746\" data-end=\"3771\">What It Means for You<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"3818\" data-end=\"4201\">\n<tr data-start=\"3818\" data-end=\"3898\">\n<td data-start=\"3818\" data-end=\"3840\" data-col-size=\"sm\">\ud83c\udfaf Targeted Traffic<\/td>\n<td data-start=\"3840\" data-end=\"3898\" data-col-size=\"md\">Attract people <em data-start=\"3857\" data-end=\"3867\">actually<\/em> searching for what you offer<\/td>\n<\/tr>\n<tr data-start=\"3899\" data-end=\"3973\">\n<td data-start=\"3899\" data-end=\"3917\" data-col-size=\"sm\">\ud83d\udcbc Better Leads<\/td>\n<td data-start=\"3917\" data-end=\"3973\" data-col-size=\"md\">SEO brings in users with intent\u2014not random scrollers<\/td>\n<\/tr>\n<tr data-start=\"3974\" data-end=\"4043\">\n<td data-start=\"3974\" data-end=\"3990\" data-col-size=\"sm\">\ud83d\udcb0 More Sales<\/td>\n<td data-start=\"3990\" data-end=\"4043\" data-col-size=\"md\">Warm traffic + great content = higher conversions<\/td>\n<\/tr>\n<tr data-start=\"4044\" data-end=\"4115\">\n<td data-start=\"4044\" data-end=\"4067\" data-col-size=\"sm\">\ud83c\udfd7 Brand Credibility<\/td>\n<td data-start=\"4067\" data-end=\"4115\" data-col-size=\"md\">Ranking high = perceived trust and authority<\/td>\n<\/tr>\n<tr data-start=\"4116\" data-end=\"4201\">\n<td data-start=\"4116\" data-end=\"4143\" data-col-size=\"sm\">\ud83d\udcb8 Cost-Effective Growth<\/td>\n<td data-start=\"4143\" data-end=\"4201\" data-col-size=\"md\">Compared to paid ads, SEO is your long-game investment<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"sticky end-(--thread-content-margin) h-0 self-end select-none\">\n<div class=\"absolute end-0 flex items-end\"><a href=\"https:\/\/3way.social\/blog\/check-backlinks-with-google\/copy-of-compare-seo-tools-53\/\" rel=\"attachment wp-att-813\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-813\" src=\"https:\/\/3way.social\/blog\/wp-content\/uploads\/2024\/10\/Copy-of-compare-SEO-tools-53.jpg\" alt=\"A man sitting with a large loudspeaker and social icons, buying guest posts after learning why SEO is important\" width=\"600\" height=\"400\" srcset=\"https:\/\/3way.social\/blog\/wp-content\/uploads\/2024\/10\/Copy-of-compare-SEO-tools-53.jpg 600w, https:\/\/3way.social\/blog\/wp-content\/uploads\/2024\/10\/Copy-of-compare-SEO-tools-53-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 data-start=\"4208\" data-end=\"4259\">Our Tips for Beginners: Start Smart, Not Stressy<\/h2>\n<p data-start=\"4261\" data-end=\"4322\">If you\u2019re just getting started, here\u2019s what you <em data-start=\"4309\" data-end=\"4316\">don\u2019t<\/em> need:<\/p>\n<ul data-start=\"4323\" data-end=\"4404\">\n<li data-start=\"4323\" data-end=\"4347\">\n<p data-start=\"4325\" data-end=\"4347\">A \u00a33k\/month SEO agency<\/p>\n<\/li>\n<li data-start=\"4348\" data-end=\"4375\">\n<p data-start=\"4350\" data-end=\"4375\">A 50-page <a href=\"https:\/\/3way.social\/blog\/technical-seo-site-audit\/\">technical audit<\/a><\/p>\n<\/li>\n<li data-start=\"4376\" data-end=\"4404\">\n<p data-start=\"4378\" data-end=\"4404\">A bunch of confusing tools<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4406\" data-end=\"4425\">What you <em data-start=\"4415\" data-end=\"4419\">do<\/em> need:<\/p>\n<ol data-start=\"4426\" data-end=\"4705\">\n<li data-start=\"4426\" data-end=\"4482\">\n<p data-start=\"4429\" data-end=\"4482\">A clean website that loads fast and works on mobile<\/p>\n<\/li>\n<li data-start=\"4483\" data-end=\"4529\">\n<p data-start=\"4486\" data-end=\"4529\">Clear content that solves actual problems<\/p>\n<\/li>\n<li data-start=\"4530\" data-end=\"4600\">\n<p data-start=\"4533\" data-end=\"4600\">Keywords that real people search for (start with long-tail ones!)<\/p>\n<\/li>\n<li data-start=\"4601\" data-end=\"4641\">\n<p data-start=\"4604\" data-end=\"4641\">Internal links and proper structure<\/p>\n<\/li>\n<li data-start=\"4642\" data-end=\"4705\">\n<p data-start=\"4645\" data-end=\"4705\"><a href=\"https:\/\/search.google.com\/search-console\/amp\" target=\"_blank\" rel=\"noopener\">A Google Search Console account<\/a> (it\u2019s free and super useful)<\/p>\n<\/li>\n<\/ol>\n<h2 data-start=\"4712\" data-end=\"4751\">What Makes SEO Work in the Age of AI<\/h2>\n<p data-start=\"4753\" data-end=\"4819\">If you\u2019re building content in 2025, here\u2019s what gives you an edge:<\/p>\n<h3 data-start=\"4821\" data-end=\"4856\">1. Optimize for \u201cAnswerability\u201d<\/h3>\n<p data-start=\"4858\" data-end=\"4932\">Structure your content so AI and Google can easily lift it into summaries:<\/p>\n<ul data-start=\"4933\" data-end=\"5052\">\n<li data-start=\"4933\" data-end=\"4964\">\n<p data-start=\"4935\" data-end=\"4964\">Use H2s and H3s for questions<\/p>\n<\/li>\n<li data-start=\"4965\" data-end=\"5000\">\n<p data-start=\"4967\" data-end=\"5000\">Bullet out answers where possible<\/p>\n<\/li>\n<li data-start=\"5001\" data-end=\"5052\">\n<p data-start=\"5003\" data-end=\"5052\">Add a clear, short summary in the first 100 words<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"5054\" data-end=\"5090\">2. Don\u2019t Just Say Stuff &#8211; Prove It!<\/h3>\n<p data-start=\"5092\" data-end=\"5216\">Back up your claims with stats, case studies, and real examples. Google and AI love original content that feels trustworthy.<\/p>\n<h3 data-start=\"5218\" data-end=\"5251\">3. Build Authority Everywhere<\/h3>\n<p data-start=\"5253\" data-end=\"5355\">Brand mentions (even without links) are now a ranking factor in AI summaries. Get your name out there:<\/p>\n<ul data-start=\"5356\" data-end=\"5465\">\n<li data-start=\"5356\" data-end=\"5383\">\n<p data-start=\"5358\" data-end=\"5383\"><a href=\"https:\/\/3way.social\/blog\/how-niche-guest-posting-boosts-seo-rankings\/\">Guest post on other sites<\/a><\/p>\n<\/li>\n<li data-start=\"5384\" data-end=\"5432\">\n<p data-start=\"5386\" data-end=\"5432\">Get quoted in articles (like HARO or Featured)<\/p>\n<\/li>\n<li data-start=\"5433\" data-end=\"5465\">\n<p data-start=\"5435\" data-end=\"5465\">Show up on social <em data-start=\"5453\" data-end=\"5458\">and<\/em> search<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"5467\" data-end=\"5493\">4. Focus on Experience<\/h3>\n<p data-start=\"5495\" data-end=\"5578\">Sites that look spammy or are hard to use get dinged. Want to rank? Keep your site:<\/p>\n<ul data-start=\"5579\" data-end=\"5663\">\n<li data-start=\"5579\" data-end=\"5593\">\n<p data-start=\"5581\" data-end=\"5593\">Mobile-first<\/p>\n<\/li>\n<li data-start=\"5594\" data-end=\"5612\">\n<p data-start=\"5596\" data-end=\"5612\">Easy to navigate<\/p>\n<\/li>\n<li data-start=\"5613\" data-end=\"5663\">\n<p data-start=\"5615\" data-end=\"5663\">Full of actual value (not vague content or AI gibberish)<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"5670\" data-end=\"5687\">A Note from Us<\/h2>\n<p data-start=\"5689\" data-end=\"5869\">At 3way.social, we\u2019ve built businesses through organic SEO (and a lot of coffee-fuelled testing). We believe in ethical, smart, human-first SEO that works <em data-start=\"5844\" data-end=\"5850\">with<\/em> AI, not against it.<\/p>\n<p data-start=\"5871\" data-end=\"6010\">You don\u2019t need to be a tech wizard to succeed; you just need the right approach, the right tools, and a willingness to show up consistently.<\/p>\n<h2 data-start=\"6017\" data-end=\"6048\">TL;DR \u2013 Why SEO Is Important<\/h2>\n<p data-start=\"6050\" data-end=\"6299\">\u2705 It builds visibility, trust, and long-term traffic<br data-start=\"6102\" data-end=\"6105\" \/>\u2705 It supports <em data-start=\"6119\" data-end=\"6126\">every<\/em> part of your marketing funnel<br data-start=\"6156\" data-end=\"6159\" \/>\u2705 It\u2019s evolving with AI\u2014but not disappearing<br data-start=\"6203\" data-end=\"6206\" \/>\u2705 It\u2019s your best shot at beating competitors who just post on Instagram and hope for the best<\/p>\n<p data-start=\"6301\" data-end=\"6360\">If you\u2019ve got a business, SEO should be part of it. Simple.<\/p>\n<h2 data-start=\"6367\" data-end=\"6396\">FAQs: Why SEO Is Important<\/h2>\n<p data-start=\"6398\" data-end=\"6601\"><strong data-start=\"6398\" data-end=\"6432\">Is SEO still relevant in 2025?<\/strong><br data-start=\"6432\" data-end=\"6435\" \/>Yes, and more than ever. Search behavior is changing due to AI, but SEO is evolving with it. It\u2019s still how people (and AI tools) discover the best content and businesses.<\/p>\n<p data-start=\"6603\" data-end=\"6810\"><strong data-start=\"6603\" data-end=\"6641\">Can I do SEO myself as a beginner?<\/strong><br data-start=\"6641\" data-end=\"6644\" \/>Absolutely. Start small: focus on clean site structure, helpful content, and answering your audience\u2019s questions. There are loads of free tools (like <a href=\"https:\/\/3way.social\">3way.social<\/a>) to help you get going.<\/p>\n<p data-start=\"6812\" data-end=\"6988\"><strong data-start=\"6812\" data-end=\"6857\">How long does it take to see SEO results?<\/strong><br data-start=\"6857\" data-end=\"6860\" \/>Expect to wait 3\u20136 months for meaningful impact. But unlike ads, SEO results grow over time and don\u2019t stop when you stop paying.<\/p>\n<p data-start=\"6990\" data-end=\"7170\"><strong data-start=\"6990\" data-end=\"7028\">Do I need to blog for SEO to work?<\/strong><br data-start=\"7028\" data-end=\"7031\" \/>Not always, but <a href=\"https:\/\/3way.social\/blog\/guest-post-on-a-blog\/\">blogging is a great way to build authority<\/a> and target long-tail keywords. It also gives Google more to index from your site.<\/p>\n<p data-start=\"7172\" data-end=\"7360\"><strong data-start=\"7172\" data-end=\"7215\">What\u2019s changed about SEO because of AI?<\/strong><br data-start=\"7215\" data-end=\"7218\" \/>AI has shifted the focus to trust, clarity, and structure. You now want to be cited in AI Overviews and summaries and not just rank in blue links.<\/p>\n<h2 data-start=\"7439\" data-end=\"7461\"><\/h2>\n<p data-start=\"7462\" data-end=\"7601\">\n","protected":false},"excerpt":{"rendered":"<p>Before you dismiss this article thinking you already know why SEO is important &#8211; it&#8217;s 2025 and telling someone why they need SEO feels a bit like telling someone they need Wi-Fi. We get it, it\u2019s not exactly groundbreaking advice. BUT, with AI changing the way search engines think, we feel that right now SEO [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":813,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-2106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"blocksy_meta":[],"modified_by":"Becky Halls","_links":{"self":[{"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/posts\/2106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/comments?post=2106"}],"version-history":[{"count":1,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/posts\/2106\/revisions"}],"predecessor-version":[{"id":2107,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/posts\/2106\/revisions\/2107"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/media\/813"}],"wp:attachment":[{"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/media?parent=2106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/categories?post=2106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/tags?post=2106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}