{"id":3407,"date":"2026-05-05T10:22:51","date_gmt":"2026-05-05T10:22:51","guid":{"rendered":"https:\/\/3way.social\/blog\/local-link-sources-small-businesses\/"},"modified":"2026-05-05T10:51:42","modified_gmt":"2026-05-05T10:51:42","slug":"local-link-sources-small-businesses","status":"publish","type":"post","link":"https:\/\/3way.social\/blog\/local-link-sources-small-businesses\/","title":{"rendered":"10 Local Link Sources for Small Businesses"},"content":{"rendered":"\n<p><a href=\"https:\/\/3way.social\/blog\/local-backlinks\/\" style=\"display: inline;\">Local backlinks are essential<\/a> for small businesses looking to <a href=\"https:\/\/3way.social\/blog\/rank-higher-google-maps-local-seo-tips\/\" style=\"display: inline;\">rank higher in search results<\/a> and attract customers. They help search engines identify your business&#8217;s location and build trust with potential customers. Here\u2019s a quick breakdown of the top sources:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/business.google.com\/en-all\/business-profile\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">Google Business Profile<\/a><\/strong>: Free and vital for local visibility; helps businesses rank in the &quot;Map Pack.&quot;<\/li>\n<li><strong>Local Chamber of Commerce<\/strong>: Offers high-authority backlinks and networking opportunities.<\/li>\n<li><strong><a href=\"https:\/\/www.bbb.org\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">Better Business Bureau<\/a> (BBB)<\/strong>: Boosts credibility with a trusted listing.<\/li>\n<li><strong><a href=\"https:\/\/www.yelp.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">Yelp<\/a><\/strong>: Drives traffic and customer engagement via reviews and verified business details.<\/li>\n<li><strong><a href=\"https:\/\/www.yellowpages.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">Yellow Pages<\/a> (YP.com)<\/strong>: Provides strong local citations and referral traffic.<\/li>\n<li><strong>Local Blog Guest Posting<\/strong>: Builds geographic relevance and backlinks through community blogs.<\/li>\n<li><strong>Community Event Sponsorship Pages<\/strong>: Links from nonprofit and event sites show local involvement.<\/li>\n<li><strong>Niche Industry Directories<\/strong>: Sector-specific platforms like <a href=\"https:\/\/www.zocdoc.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">Zocdoc<\/a> and <a href=\"https:\/\/www.houzz.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">Houzz<\/a> enhance visibility.<\/li>\n<li><strong>City Government Business Listings<\/strong>: High-authority .gov links validate your local presence.<\/li>\n<li><strong><a href=\"https:\/\/3way.social\/\" style=\"display: inline;\">3Way.Social<\/a><\/strong>: AI-powered link exchanges for secure, dofollow backlinks.<\/li>\n<\/ul>\n<p><strong>Key Tip<\/strong>: Consistent Name, Address, and Phone (NAP) details across directories are critical. Businesses with 40+ consistent citations rank 2.1 positions higher in Google\u2019s Local Pack.<\/p>\n<p>Maximize these opportunities to improve your local search rankings, connect with your community, and attract more customers.<\/p>\n<figure>         <img decoding=\"async\" src=\"https:\/\/assets.seobotai.com\/undefined\/69f9344474a8318574a4fbbe-1777975698025.jpg\" alt=\"10 Local Link Sources for Small Business SEO Rankings\" style=\"width:100%;\"><figcaption style=\"font-size: 0.85em; text-align: center; margin: 8px; padding: 0;\">\n<p style=\"margin: 0; padding: 4px;\">10 Local Link Sources for Small Business SEO Rankings<\/p>\n<\/figcaption><\/figure>\n<h2 id=\"1-google-business-profile\" tabindex=\"-1\" class=\"sb h2-sbb-cls\">1. <a href=\"https:\/\/business.google.com\/en-all\/business-profile\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">Google Business Profile<\/a><\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/assets.seobotai.com\/3way.social\/69f9344474a8318574a4fbbe\/7da929440f93282e940886db195a495a.jpg\" alt=\"Google Business Profile\" style=\"width:100%;\"><\/p>\n<h3 id=\"local-relevance-and-authority\" tabindex=\"-1\">Local Relevance and Authority<\/h3>\n<p>Google Business Profile is a powerful tool for small businesses in the U.S., especially when it comes to local visibility. With a <a href=\"https:\/\/3way.social\/blog\/what-does-domain-authority-mean\/\" style=\"display: inline;\">Domain Authority<\/a> of 100 and an impressive 2.8 billion monthly visits, it heavily influences which businesses make it into the &quot;Map Pack&quot; &#8211; those top three local results displayed above traditional search listings.<\/p>\n<p>Google evaluates local businesses based on three main factors: <strong>Relevance<\/strong> (how well your profile aligns with a search query), <strong>Distance<\/strong> (how close your business is to the searcher), and <strong>Prominence<\/strong> (how established and trusted your business appears). Ensuring your Name, Address, and Phone (NAP) details are consistent and selecting the right categories helps Google better understand your business.<\/p>\n<p>Miriam Ellis from <a href=\"https:\/\/searchengineland.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">Search Engine Land<\/a> highlights just how crucial this is:<\/p>\n<blockquote>\n<p>Approximately 80% of US consumers search online for local businesses on a weekly basis, and 72% of consumers use Google to search for local business information.<\/p>\n<\/blockquote>\n<p>Given its influence and ease of use, setting up a Google Business Profile is a no-brainer for businesses looking to boost their local presence.<\/p>\n<h3 id=\"ease-of-access-and-setup\" tabindex=\"-1\">Ease of Access and Setup<\/h3>\n<p>Creating a Google Business Profile is both free and simple. All you need to do is log in with a Google Account, input your business details, and go through the verification process. While verification can take up to five days, some businesses may qualify for instant verification through Google Search Console. Once verified, you can manage your profile directly from Google Search and Maps &#8211; no technical expertise required.<\/p>\n<h3 id=\"additional-seo-and-networking-benefits\" tabindex=\"-1\">Additional SEO and Networking Benefits<\/h3>\n<p>Your Google Business Profile isn&#8217;t just a backlink; it&#8217;s a conversion powerhouse. Customers can call, get directions, or book appointments directly from your profile, skipping your website entirely. Businesses with photos see 42% more requests for driving directions, and users are 70% more likely to visit businesses with a complete profile.<\/p>\n<p>The profile also <a href=\"https:\/\/3way.social\/blog\/voice-search-for-seo\/\" style=\"display: inline;\">integrates seamlessly with voice search<\/a>, a growing trend as voice assistant usage in the U.S. is expected to hit 162.7 million by 2027. For instance, an HVAC contractor reported a 95% year-over-year increase in phone calls after optimizing their profile and ensuring consistent NAP details.<\/p>\n<p>To stay competitive, regularly update your profile. Use the &quot;Google Posts&quot; feature to share news, respond to reviews, and add attributes like &quot;Women-led&quot; or &quot;Wheelchair accessible.&quot; These updates show Google that your business is active and trustworthy, which can further improve your local rankings.<\/p>\n<h6 id=\"sbb-itb-88880ed\" class=\"sb-banner\" style=\"display: none;color:transparent;\">sbb-itb-88880ed<\/h6>\n<h2 id=\"2-local-chamber-of-commerce\" tabindex=\"-1\" class=\"sb h2-sbb-cls\">2. Local Chamber of Commerce<\/h2>\n<h3 id=\"local-relevance-and-authority-1\" tabindex=\"-1\">Local Relevance and Authority<\/h3>\n<p>Your local Chamber of Commerce website can be a powerful asset for improving your online presence. These websites often have strong domain authority, typically scoring between 40 and 80+, and are recognized as trusted institutions. Being listed in a chamber directory signals to Google that your business is legitimate and firmly rooted in the local community. As Gombos Atila Robert, PhD, CEO of Jasmine Business Directory, explains:<\/p>\n<blockquote>\n<p>Chamber of Commerce listings are more than digital business cards &#8211; they serve as robust trust signals.<\/p>\n<\/blockquote>\n<p>For example, a landscaping company in Bristol saw a noticeable boost in its local search rankings after joining three regional chambers. This move helped the company rank for &quot;landscaping services&quot; in 12 nearby towns.<\/p>\n<h3 id=\"potential-for-dofollow-backlinks\" tabindex=\"-1\">Potential for Dofollow Backlinks<\/h3>\n<p>With over 4,000 chambers across the United States, there are countless opportunities to secure high-quality backlinks. A well-optimized chamber listing can increase your local search visibility by an average of 23%. Beyond the directory itself, chambers often offer additional backlink opportunities through member spotlights, guest blog posts, event sponsorship pages, and digital newsletters. For instance, a Manchester-based accounting firm saw its website traffic jump from 50 to over 300 monthly visitors in just three months by fully optimizing its chamber profile.<\/p>\n<h3 id=\"ease-of-access-and-setup-1\" tabindex=\"-1\">Ease of Access and Setup<\/h3>\n<p>Joining a Chamber of Commerce is relatively simple and affordable. Annual membership fees for small businesses typically range from $200 to $1,000. Once you\u2019re a member, you\u2019ll create a digital profile that includes essential details like your business name, address, phone number, website, description, and operating hours. Completing your profile is key &#8211; businesses with fully completed profiles appear 73% more often in internal chamber searches and receive four times more referrals compared to those with incomplete listings. For instance, a dental practice in Birmingham spent just two hours filling out all profile fields, including detailed procedure descriptions and testimonials, and gained seven new patient inquiries in the first month.<\/p>\n<h3 id=\"additional-seo-and-networking-benefits-1\" tabindex=\"-1\">Additional SEO and Networking Benefits<\/h3>\n<p>Chamber membership doesn\u2019t just provide backlinks &#8211; it also strengthens your <a href=\"https:\/\/3way.social\/blog\/local-search-optimization\/\" style=\"display: inline;\">local search optimization<\/a> strategy. Beyond online perks, it enhances your reputation, as 70% of consumers are more inclined to work with chamber members. Membership also gives you access to networking events, business expos, and educational resources. Adding photos or videos to your profile can further increase visibility. You might even consider hosting or sponsoring chamber events, which can generate additional event-specific backlinks and elevate your online presence.<\/p>\n<h2 id=\"3-better-business-bureau\" tabindex=\"-1\" class=\"sb h2-sbb-cls\">3. <a href=\"https:\/\/www.bbb.org\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">Better Business Bureau<\/a><\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/assets.seobotai.com\/3way.social\/69f9344474a8318574a4fbbe\/5cab85f9ab2ac44b059b42721e7ae5ff.jpg\" alt=\"Better Business Bureau\" style=\"width:100%;\"><\/p>\n<h3 id=\"local-relevance-and-authority-2\" tabindex=\"-1\">Local Relevance and Authority<\/h3>\n<p>The Better Business Bureau (BBB) is a well-established platform that helps businesses build local credibility. With a <a href=\"https:\/\/3way.social\/blog\/what-is-a-good-domain-authority-score\/\" style=\"display: inline;\">Domain Authority of 91<\/a> out of 100, it stands as one of the most trusted sources for business information online. The BBB operates through regional bureaus, making it especially aligned with local businesses and their search visibility. Having been around for over a century, it\u2019s a name that both consumers and search engines trust.<\/p>\n<p>The platform\u2019s reach is enormous, receiving over 2.4 billion data requests monthly from search engines and AI platforms. In 2024 alone, its website drew nearly 150 million visits, with around 13 million customers using it specifically to find businesses they can rely on. This kind of exposure can significantly boost your <a href=\"https:\/\/3way.social\/blog\/local-search-engine-rankings\/\" style=\"display: inline;\">local search engine rankings<\/a>.<\/p>\n<h3 id=\"ease-of-access-and-setup-2\" tabindex=\"-1\">Ease of Access and Setup<\/h3>\n<p>Getting started with the BBB is straightforward. You can claim your free BBB Business Profile by searching for your business on the BBB website and completing a simple registration process. All you need are three basic details: your business name, address, and primary phone number. Once registered, you can manage your profile by updating information and engaging with customer reviews as needed.<\/p>\n<p>A complete profile allows you to add more details, such as your website, business description, operating hours, accepted payment methods, specialties, keywords, logos, videos, and links to your social media accounts. Updates to your profile are reflected daily. While the basic profile is free, there\u2019s also an optional paid tier &#8211; BBB Accreditation &#8211; that provides added perks like the BBB Accredited Business Seal and a &quot;Request a Quote&quot; button on your profile. This easy setup makes the BBB a valuable tool for strengthening your business\u2019s local SEO and trustworthiness.<\/p>\n<h3 id=\"additional-seo-and-networking-benefits-2\" tabindex=\"-1\">Additional SEO and Networking Benefits<\/h3>\n<p>A BBB listing offers more than just a backlink; it\u2019s a trust signal that can help improve your ranking in Google\u2019s Local Pack. Even though some BBB links are marked as &quot;nofollow&quot;, they still contribute to local SEO by solidifying your business\u2019s online presence and ensuring consistent Name, Address, and Phone Number (NAP) information across the web.<\/p>\n<p>BBB listings can also play a role in verifying your Google Business Profile. Google often relies on BBB certifications to confirm that a business is legitimate and has a physical location, which can be crucial if your profile is ever suspended. Additionally, online reviews are a major factor in customer decisions &#8211; 75% of people choose businesses based on reviews. Engaging with feedback on your BBB profile can help improve conversion rates. With 76% of smartphone users visiting a business within 24 hours of a local search &#8211; and 28% of those visits leading to a purchase  &#8211; your BBB presence can directly impact customer actions and sales.<\/p>\n<h2 id=\"4-yelp-business-directory\" tabindex=\"-1\" class=\"sb h2-sbb-cls\">4. <a href=\"https:\/\/www.yelp.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">Yelp<\/a> Business Directory<\/h2>\n<h3 id=\"local-relevance-and-authority-3\" tabindex=\"-1\">Local Relevance and Authority<\/h3>\n<p>Yelp plays a big role in improving local online visibility. Google views Yelp as a trusted platform, making it a go-to spot for building local citations. With over 90 million monthly visitors and 2.4 million daily mobile users, having an active presence on Yelp can significantly increase your chances of being found when people search for local services. Even more compelling, 83% of Yelp users take action after discovering a business, and 57% reach out within a day.<\/p>\n<h3 id=\"ease-of-access-and-setup-3\" tabindex=\"-1\">Ease of Access and Setup<\/h3>\n<p>Setting up your business on Yelp is simple and free. Head to business.yelp.com, find your business, and verify your listing via phone or email. Once verified, you\u2019ll have access to a dashboard where you can update key details like your business history, specialties, contact information, and hours of operation. For better visibility, upload high-quality photos and take advantage of free tools like &quot;Request a Quote&quot; and &quot;Request a Call&quot;. Keep in mind that new listings go through Yelp&#8217;s moderation process before they appear in search results. With minimal effort, Yelp provides a solid foundation for connecting with local customers.<\/p>\n<h3 id=\"additional-seo-and-networking-benefits-3\" tabindex=\"-1\">Additional SEO and Networking Benefits<\/h3>\n<p>Yelp isn&#8217;t just about creating a local presence &#8211; it also strengthens your SEO by offering <a href=\"https:\/\/3way.social\/blog\/practical-ways-build-local-backlinks-seo\/\" style=\"display: inline;\">practical ways to build local backlinks<\/a> and verified business details. Engaging with reviews, whether they&#8217;re glowing or critical, shows that your business values customer feedback. As Doug Dalton, Owner of Local Edition, puts it:<\/p>\n<blockquote>\n<p>Yelp is perfect for our young, tech-savvy clientele.<\/p>\n<\/blockquote>\n<p>Yelp&#8217;s influence doesn\u2019t stop there. Businesses collectively receive over 85,000 new project requests and messages daily through the platform. This highlights its ability to turn online searches into meaningful leads. By responding to inquiries and showcasing verified reviews, Yelp not only boosts your visibility but also helps <a href=\"https:\/\/3way.social\/blog\/how-to-boost-google-search-ranking\/\" style=\"display: inline;\">improve your search rankings<\/a>. Regular updates to your Yelp page ensure your business details stay accurate, giving customers the confidence to choose you.<\/p>\n<p>Next, take a look at Yellow Pages (YP.com) for additional local citation opportunities.<\/p>\n<h2 id=\"5-yellow-pages-ypcom\" tabindex=\"-1\" class=\"sb h2-sbb-cls\">5. <a href=\"https:\/\/www.yellowpages.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">Yellow Pages<\/a> (YP.com)<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/assets.seobotai.com\/3way.social\/69f9344474a8318574a4fbbe\/ae573b4a0e1c080fc6418fc5453e07e8.jpg\" alt=\"Yellow Pages\" style=\"width:100%;\"><\/p>\n<h3 id=\"local-relevance-and-authority-4\" tabindex=\"-1\">Local Relevance and Authority<\/h3>\n<p>YP.com continues to be a valuable tool for boosting local search visibility. With a <strong>Domain Authority of 72<\/strong>  and a <strong>Domain Rating of 75<\/strong>, it holds strong credibility with search engines. Every day, <strong>over 60 million consumers<\/strong> rely on YP.com to find and compare local businesses. As Lindsey Tyner from Local SEO Guide puts it:<\/p>\n<blockquote>\n<p>One of the unsung heroes of local search, Yellowpages (YP.com) is still a great place to list your business&#8230; pages from this old timer rank surprisingly well in Google for many local searches. <\/p>\n<\/blockquote>\n<p>What makes YP.com even more effective is its integration with affiliate platforms like <a href=\"https:\/\/www.dexknows.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">DexKnows<\/a> and <a href=\"https:\/\/www.superpages.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">Superpages<\/a>, allowing your business information to spread across multiple directories.<\/p>\n<h3 id=\"ease-of-access-and-setup-4\" tabindex=\"-1\">Ease of Access and Setup<\/h3>\n<p>Getting started on YP.com is straightforward. First, search for your business to check if a listing already exists. If not, you can create a free listing that typically goes live within 4 hours after verification. To set up your profile, include your business name, address, phone number (NAP), up to five categories, website URL, and operating hours. Verification is done through an automated phone call, so keep your business phone handy. If you find an outdated or incorrect listing, claim it and make updates rather than creating a duplicate. Use this link to create your free listing: <a href=\"https:\/\/adsolutions.yp.com\/listings\/basic\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">https:\/\/adsolutions.yp.com\/listings\/basic<\/a>.<\/p>\n<h3 id=\"additional-seo-and-networking-benefits-4\" tabindex=\"-1\">Additional SEO and Networking Benefits<\/h3>\n<p>A YP.com listing goes beyond just offering <a href=\"https:\/\/3way.social\/blog\/how-permanent-do-follow-links-boost-domain-authority\/\" style=\"display: inline;\">permanent do-follow links<\/a> to your website &#8211; it provides key local citations that help search engines confirm your business&#8217;s authenticity. The platform hosts <strong>over 40.8 million businesses<\/strong> and links to more than <strong>13.3 million websites<\/strong>. Free listings also include features like community Q&amp;A, job postings, and menu syncing for restaurants. With <strong>approximately 4.2 million monthly visitors<\/strong>, YP.com drives steady referral traffic while ensuring NAP consistency, a vital factor for improving local search rankings and Google Maps visibility. By listing your business here, you strengthen your overall local search strategy and enhance your presence across trusted directories.<\/p>\n<h2 id=\"6-local-blog-guest-posting\" tabindex=\"-1\" class=\"sb h2-sbb-cls\">6. Local Blog Guest Posting<\/h2>\n<h3 id=\"local-relevance-and-authority-5\" tabindex=\"-1\">Local Relevance and Authority<\/h3>\n<p>Guest posting on community blogs is an effective way to boost your local presence. Just like local directories, these blogs help establish your business&#8217;s <strong>geographic credibility<\/strong>. When you contribute to a blog focused on neighborhood news, local landmarks, or community events, you\u2019re doing more than earning a backlink &#8211; you\u2019re signaling to search engines that your business is rooted in that area. Search engines tend to prioritize these local backlinks over general ones when it comes to local search queries.<\/p>\n<p>Instead of chasing global, high-traffic blogs, focus on those with strong local engagement. Blogs with active readers and a loyal community following can often be more impactful than higher DA (Domain Authority) sites with a broader, less targeted audience. In fact, guest posts on well-regarded sites can bring in <strong>up to 4x more referral traffic<\/strong> compared to lesser-known platforms.<\/p>\n<h3 id=\"potential-for-dofollow-backlinks-1\" tabindex=\"-1\">Potential for Dofollow Backlinks<\/h3>\n<p>Guest posting is a steady source of dofollow backlinks, with <strong>60% of blogs publishing between 1 and 5 guest posts monthly<\/strong>. When choosing blogs, look for clear <strong>E-E-A-T signals<\/strong> &#8211; such as posts authored by named individuals rather than generic &quot;admin&quot; accounts &#8211; to ensure credibility.<\/p>\n<p>Be aware that some blogs charge for sponsored posts, with rates typically ranging from $297 to $500 depending on the length and promotional efforts involved.<\/p>\n<h3 id=\"ease-of-access-and-setup-5\" tabindex=\"-1\">Ease of Access and Setup<\/h3>\n<p>Finding guest posting opportunities is easier than you might think. Use Google search operators like <strong>&quot;[City\/Region] + write for us&quot;<\/strong> or <strong>&quot;[City\/Region] + guest post guidelines&quot;<\/strong> to locate relevant blogs.  You can also use an <a href=\"https:\/\/3way.social\/blog\/find-backlinks-google\/\" style=\"display: inline;\">advanced guide to find backlinks<\/a> to uncover more hidden opportunities. You can also explore Chamber of Commerce member directories for leads on community-connected platforms.<\/p>\n<p>When reaching out, personalize your email. Reference recent posts from the blog, suggest 2\u20133 tailored topics, and include links to your previous work. Timing matters &#8211; send your emails during business hours to improve your chances of a quick response. If you don\u2019t hear back within a week, follow up with a polite reminder, as emails can easily get overlooked.<\/p>\n<p>This approach not only secures valuable backlinks but also helps build meaningful local relationships.<\/p>\n<h3 id=\"additional-seo-and-networking-benefits-5\" tabindex=\"-1\">Additional SEO and Networking Benefits<\/h3>\n<p>Always include your business NAP (Name, Address, Phone number) in your author bio. When linking back to your site, direct readers to a local landing page or a resource guide specific to the community, rather than your homepage, to reinforce your local ties.<\/p>\n<p>Guest posting also opens doors for networking. By collaborating with local influencers, you can lay the groundwork for future partnerships. Don\u2019t forget to share your guest posts on social media and tag the host blog to strengthen your connection with their audience. The traffic you gain will likely be from local users, which means they\u2019re more inclined to become paying customers, resulting in better conversion rates compared to a broader national audience.<\/p>\n<h2 id=\"7-community-event-sponsorship-pages\" tabindex=\"-1\" class=\"sb h2-sbb-cls\">7. Community Event Sponsorship Pages<\/h2>\n<h3 id=\"local-relevance-and-authority-6\" tabindex=\"-1\">Local Relevance and Authority<\/h3>\n<p>Sponsoring local events is a fantastic way to earn backlinks from organizations that are deeply connected to your community &#8211; think schools, nonprofits, sports teams, or festivals. These links show search engines that your business has genuine ties to the area, which can boost your local SEO. For example, sponsoring a youth soccer league or a charity run not only gets you backlinks but also associates your brand with respected community institutions like <a href=\"https:\/\/www.unitedway.org\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">United Way<\/a> or your local chamber of commerce.<\/p>\n<p>What makes these backlinks even more valuable is their source. Many come from high-authority domains like .edu (schools) or .org (nonprofits). Unlike more transactional link-building methods, sponsorship links are seen as authentic because they reflect real community involvement. Search engines pick up on this authenticity, and local customers appreciate seeing businesses that actively support their communities. This makes event sponsorships a solid choice for building organic, locally-focused backlinks.<\/p>\n<h3 id=\"potential-for-dofollow-backlinks-2\" tabindex=\"-1\">Potential for Dofollow Backlinks<\/h3>\n<p>A lot of sponsorship links are dofollow, which means they pass SEO value to your site. That said, some organizations may use <a href=\"https:\/\/3way.social\/blog\/follow-and-nofollow-links\/\" style=\"display: inline;\">nofollow links<\/a>. Either way, these links still provide strong local relevance signals. Before you commit to a sponsorship, use a browser extension or SEO tool to check the link type on the organization&#8217;s current sponsors page. You can also negotiate to ensure your link is dofollow, confirm how long it will stay on their site, and discuss other details.<\/p>\n<p>Platforms like <a href=\"https:\/\/zipsprout.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">ZipSprout<\/a> have made it easier to connect businesses with nonprofits for sponsorships. Since January 2016, they\u2019ve facilitated nearly 28,000 sponsorships, channeling over $10 million into community support. For instance, a global software company used nonprofit sponsorships to earn 321 homepage links, diversifying its backlink profile. With over 160,000 sponsorship opportunities available across the US and Canada, finding the right match is simpler than ever.<\/p>\n<h3 id=\"ease-of-access-and-setup-6\" tabindex=\"-1\">Ease of Access and Setup<\/h3>\n<p>Finding sponsorship opportunities is straightforward. Use search terms like &quot;[city name] + sponsorship opportunities&quot; or &quot;site:*.org [city name] sponsors&quot; to locate prospects. Ideal targets include youth sports leagues, school groups, local festivals, and charities &#8211; organizations that often maintain dedicated partner pages. Your local chamber of commerce is another great option, often providing an authoritative .org link through their member directory. Membership fees typically range from $500 to $5,000 annually.<\/p>\n<p>The cost of sponsorships and the number of backlinks you can expect will vary depending on the type of sponsorship:<\/p>\n<table style=\"width:100%;\">\n<thead>\n<tr>\n<th>Sponsorship Type<\/th>\n<th>Typical Investment<\/th>\n<th>Expected Links<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Youth Sports Teams<\/td>\n<td>$200 \u2013 $2,000 per season<\/td>\n<td>1\u20132<\/td>\n<\/tr>\n<tr>\n<td>School Organizations<\/td>\n<td>$100 \u2013 $1,000+<\/td>\n<td>1\u20133<\/td>\n<\/tr>\n<tr>\n<td>Nonprofit Organizations<\/td>\n<td>$100 \u2013 $5,000+<\/td>\n<td>1\u20133<\/td>\n<\/tr>\n<tr>\n<td>Community Events<\/td>\n<td>$250 \u2013 $5,000+<\/td>\n<td>1\u20135<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>When choosing a sponsorship tier, make sure the package includes a website link &#8211; not just a logo placement. Also, double-check that your business&#8217;s name, address, and phone (NAP) details are consistent across all platforms. Link to a targeted local landing page rather than your homepage to maximize the SEO benefits.<\/p>\n<h3 id=\"additional-seo-and-networking-benefits-6\" tabindex=\"-1\">Additional SEO and Networking Benefits<\/h3>\n<p>Sponsorships don\u2019t just provide backlinks &#8211; they often come with extra perks like social media mentions, newsletter features, and physical signage at events. These can drive referral traffic and increase brand visibility. Considering that 76% of people who do a local search on their smartphone visit a nearby business within 24 hours &#8211; and 28% of those searches lead to a purchase &#8211; this kind of exposure can be highly effective.<\/p>\n<blockquote>\n<p>&quot;When it comes to SEO or search marketing services in my area, we rank very strong. And I believe ZipSprout helped, because one of my new clients not only found us in search, but they also saw that we were giving back to the community.&quot; &#8211; Ryan Shelley, CEO, Shelley Media Arts <\/p>\n<\/blockquote>\n<p>Sponsorships also build relationships that can lead to future collaborations, guest posting opportunities, or even media coverage  (see our guide on <a href=\"https:\/\/3way.social\/blog\/what-are-guest-posts\/\" style=\"display: inline;\">what guest posts are<\/a>). It\u2019s an approach that not only strengthens your SEO but also helps your business and community thrive together. A true win-win!<\/p>\n<h2 id=\"how-to-get-backlinks-for-local-seo-2025-guide\" tabindex=\"-1\" class=\"sb h2-sbb-cls\">How to Get Backlinks for Local SEO (2025 Guide)<\/h2>\n<p> <iframe class=\"sb-iframe\" src=\"https:\/\/www.youtube.com\/embed\/3flZNQ_BxH0\" frameborder=\"0\" loading=\"lazy\" allowfullscreen style=\"width: 100%; height: auto; aspect-ratio: 16\/9;\"><\/iframe><\/p>\n<h2 id=\"8-niche-industry-directories\" tabindex=\"-1\" class=\"sb h2-sbb-cls\">8. Niche Industry Directories<\/h2>\n<p>Niche directories play a crucial role in building your <a href=\"https:\/\/3way.social\/blog\/17-local-link-building-tactics-to-boost-local-seo\/\" style=\"display: inline;\">local link building strategy<\/a> by offering targeted exposure and reinforcing your business&#8217;s relevance within its community.<\/p>\n<h3 id=\"industry-specific-authority\" tabindex=\"-1\">Industry-Specific Authority<\/h3>\n<p>These directories cater to specific sectors like healthcare, real estate, or home services, making them a powerful tool for improving local SEO. Listing your business on an industry-specific directory signals expertise and relevance to search engines. For instance, a dentist featured on platforms like Zocdoc or <a href=\"https:\/\/www.healthgrades.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">Healthgrades<\/a> benefits more than from a generic listing because these sites are recognized as trusted sources in healthcare.<\/p>\n<p>Many niche directories are carefully curated. Take <a href=\"https:\/\/botw.org\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">Best of the Web<\/a> (BOTW), for example, which boasts over 400,000 unique categories managed with editorial oversight. This high level of quality control ensures a spam-free environment and boosts your business&#8217;s credibility. Benjamin Burns, a Search Specialist at Marriott, highlighted this advantage:<\/p>\n<blockquote>\n<p>After implementing a plan with listings across several BOTW directories, we were able to see immediate and quantifiable improvement in our rankings.<\/p>\n<\/blockquote>\n<p>This focus on expertise not only strengthens your local presence but also lays the groundwork for evaluating the quality of backlinks and ease of setup.<\/p>\n<h3 id=\"potential-for-dofollow-backlinks-3\" tabindex=\"-1\">Potential for Dofollow Backlinks<\/h3>\n<p>Many niche directories offer <strong>dofollow backlinks<\/strong>, which can significantly enhance your site&#8217;s SEO. Directories with high domain authority provide even greater ranking benefits. For example, <a href=\"https:\/\/www.dirjournal.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">DirJournal<\/a> offers permanent listings for a one-time fee of $249.95, leveraging structured data (JSON-LD schema) to boost Entity Authority while keeping NAP (Name, Address, Phone) data consistent. As the <a href=\"https:\/\/www.dirjournal.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">DirJournal<\/a> Editorial Team explains:<\/p>\n<blockquote>\n<p>Modern search optimization (AEO) is no longer about keyword stuffing; it is about Entity Authority.<\/p>\n<\/blockquote>\n<h3 id=\"ease-of-access-and-setup-7\" tabindex=\"-1\">Ease of Access and Setup<\/h3>\n<p>Getting listed on niche directories is typically straightforward, but the details matter. Completing every field &#8211; such as business hours, payment methods, service areas, and accessibility information &#8211; can increase engagement by up to seven times. Including 10\u201315 photos can also significantly boost call rates.<\/p>\n<p>Consistency in your NAP details is critical. Even minor discrepancies can decrease local search visibility by as much as 35%. To avoid this, create a master document with your exact NAP information and business description, and use it for all new listings.<\/p>\n<table style=\"width:100%;\">\n<thead>\n<tr>\n<th>Industry<\/th>\n<th>Top Niche Directory<\/th>\n<th>Primary Advantage<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Legal Services<\/strong><\/td>\n<td><a href=\"https:\/\/www.avvo.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">Avvo<\/a><\/td>\n<td>Attorney ratings influence client selection <\/td>\n<\/tr>\n<tr>\n<td><strong>Healthcare<\/strong><\/td>\n<td>Healthgrades<\/td>\n<td>Patient reviews and credential verification <\/td>\n<\/tr>\n<tr>\n<td><strong>Home Design<\/strong><\/td>\n<td>Houzz<\/td>\n<td>Visual portfolios drive design projects <\/td>\n<\/tr>\n<tr>\n<td><strong>Restaurants<\/strong><\/td>\n<td><a href=\"https:\/\/www.opentable.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">OpenTable<\/a><\/td>\n<td>Direct reservation conversion <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 id=\"additional-seo-and-networking-benefits-7\" tabindex=\"-1\">Additional SEO and Networking Benefits<\/h3>\n<p>Niche directories offer more than just SEO value &#8211; they also drive conversions. Visitors to these platforms are often actively searching for specific services, leading to conversion rates up to three times higher than other platforms. Additionally, many directories operate on a pay-per-lead model. For example, Zocdoc charges businesses only when a patient books an appointment, offering a low-risk way to gain valuable backlinks and improve local visibility.<\/p>\n<h2 id=\"9-city-government-business-listings\" tabindex=\"-1\" class=\"sb h2-sbb-cls\">9. City Government Business Listings<\/h2>\n<h3 id=\"local-relevance-and-authority-7\" tabindex=\"-1\">Local Relevance and Authority<\/h3>\n<p>City government business listings are a powerful tool for establishing your business&#8217;s presence in the community. These directories, hosted on official .gov domains, carry significant weight with search engines. They validate your business as a credible and trusted part of the local landscape, making them a smart move for local marketing. Search engines prioritize content from high-authority domains, and government listings are among the most authoritative out there. This complements the trust and legitimacy offered by directories like the Chamber of Commerce and the Better Business Bureau.<\/p>\n<p>Trust matters &#8211; a lot. In fact, 70% of consumers prefer working with businesses that are part of trusted communities. Many government listings also leverage structured data formats like JSON-LD schema, which help AI assistants (such as Siri, ChatGPT, and Google) understand and recommend your business through public APIs.<\/p>\n<h3 id=\"ease-of-access-and-setup-8\" tabindex=\"-1\">Ease of Access and Setup<\/h3>\n<p>Getting your business listed on city government directories is usually a straightforward process. Often, this registration is part of your local business licensing procedure. Many city portals feature dedicated sections for local businesses, and some go the extra mile by offering special designations like &quot;Women-owned&quot; or &quot;Federal Contractors&quot; to enhance visibility.<\/p>\n<p>Membership in your local Chamber of Commerce can also open doors to government-related listings. While membership fees range from $200 to $1,000 annually, the benefits can be substantial. Businesses that join save an average of $4,937 per year through exclusive deals and networking opportunities. This streamlined process not only simplifies registration but also positions your business for immediate <a href=\"https:\/\/3way.social\/blog\/search-engine-optimisation-basics\/\" style=\"display: inline;\">SEO improvements<\/a>.<\/p>\n<h3 id=\"additional-seo-and-networking-benefits-8\" tabindex=\"-1\">Additional SEO and Networking Benefits<\/h3>\n<p>City government listings offer more than just visibility &#8211; they provide valuable <a href=\"https:\/\/3way.social\/blog\/do-follow-links\/\" style=\"display: inline;\">dofollow backlinks<\/a> that can significantly improve your domain authority and search rankings. These backlinks are a major boost for your local SEO efforts. Plus, being listed in these directories underscores your business&#8217;s official status as a government-recognized entity.<\/p>\n<p>Up next, discover how 3Way.Social uses AI-powered link exchanges to elevate local businesses further.<\/p>\n<h2 id=\"10-3waysocial\" tabindex=\"-1\" class=\"sb h2-sbb-cls\">10. <a href=\"https:\/\/3way.social\/\" style=\"display: inline;\">3Way.Social<\/a><\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/assets.seobotai.com\/3way.social\/69f9344474a8318574a4fbbe\/ee476e52ff7f14fd36166a9f9f12a16a.jpg\" alt=\"3Way.Social\" style=\"width:100%;\"><\/p>\n<p>3Way.Social offers a fresh way to approach link exchanges, standing out from the typical directories and community platforms. Its unique system provides a secure and efficient way to build local backlinks, making it a valuable tool for enhancing your SEO efforts.<\/p>\n<h3 id=\"potential-for-dofollow-backlinks-4\" tabindex=\"-1\">Potential for Dofollow Backlinks<\/h3>\n<p>Through its <strong>ABC link exchange system<\/strong>, 3Way.Social delivers <strong>permanent dofollow backlinks<\/strong>. Unlike the usual reciprocal linking (where two sites directly link to each other), this platform uses a three-way exchange to reduce the risk of triggering search engine penalties. Every backlink is validated as dofollow and comes with a <strong>100% guarantee<\/strong>. The platform also keeps an eye on link health, replacing any broken links to maintain their value over time.<\/p>\n<p>The system is designed to seamlessly integrate these links into your local SEO strategy, offering a hassle-free way to boost your online presence.<\/p>\n<h3 id=\"ease-of-access-and-setup-9\" tabindex=\"-1\">Ease of Access and Setup<\/h3>\n<p>Getting started with 3Way.Social is simple and <strong>free to join<\/strong>. Businesses just need to submit their URL to preview potential link partners and assess their domain\u2019s link value. The platform operates on a credit-based system, with pricing determined by metrics like Domain Authority, traffic, and spam score. Payments can be made securely via Stripe or PayPal.<\/p>\n<p>Once inside, users can manage their link portfolio and track SEO performance through an easy-to-use dashboard. For those looking for faster results, the platform also offers Done-For-You (DFY) SEO packages, which deliver outcomes in as little as 7-14 days.<\/p>\n<blockquote>\n<p>&quot;This platform has been a lifesaver for my link-building campaigns. The user-friendly dashboard and smart exchange options save me countless hours.&quot; &#8211; Alex Chen, Freelance SEO Consultant <\/p>\n<\/blockquote>\n<h3 id=\"additional-seo-and-networking-benefits-9\" tabindex=\"-1\">Additional SEO and Networking Benefits<\/h3>\n<p>Beyond its core backlink features, 3Way.Social uses <strong>AI-powered matching<\/strong> to connect users with highly relevant and authoritative domains. Filters for Domain Authority, traffic, and spam score ensure that link exchanges are topically aligned and beneficial. This precision helps build credible link profiles that not only boost visibility on traditional search engines but also improve rankings on AI-driven search platforms.<\/p>\n<p>The platform also connects small businesses with a network of verified SEO professionals and domain owners, opening doors to opportunities like niche edits, guest posts, and link insertions. Since the links aren\u2019t flagged as sponsored, they pass their full SEO value.<\/p>\n<blockquote>\n<p>&quot;3Way.Social revolutionized our SEO approach. Our site&#8217;s rankings have significantly improved thanks to its innovative ABC link exchange system. The platform&#8217;s high-quality partner network is unmatched.&quot; &#8211; Sophia Martinez, SEO Manager <\/p>\n<\/blockquote>\n<p>Additionally, businesses can <strong>monetize their website traffic<\/strong> by selling link placements or guest posts to other users. This turns a website into not just an SEO tool but also a source of revenue, all while fostering valuable local connections. It\u2019s a smart way to integrate link-building into a broader local SEO strategy.<\/p>\n<h2 id=\"conclusion\" tabindex=\"-1\" class=\"sb h2-sbb-cls\">Conclusion<\/h2>\n<p>Building local backlinks helps position your business as a reliable and recognized part of your community. The 10 local link sources outlined in this guide work together to ensure consistent citations, which play a key role in determining whether your business appears in the Local Pack when potential customers search for services like yours. Research shows that businesses with consistent NAP (Name, Address, Phone) details across 40+ directories rank an average of <strong>2.1 positions higher<\/strong> in the Local Pack. Additionally, being listed on all 10 &quot;Tier 1&quot; core directories makes businesses <strong>3.4 times more likely<\/strong> to show up in the Google Local Pack.<\/p>\n<p>To make the most of these opportunities, start with essential directories like Google Business Profile and Yelp, then branch out to industry-specific platforms to <a href=\"https:\/\/3way.social\/blog\/mastering-topical-authority-seo\/\" style=\"display: inline;\">establish topical authority<\/a>. Each source, from widely-used directories to niche platforms, plays a role in strengthening citation consistency and boosting local credibility.<\/p>\n<blockquote>\n<p>&quot;A DA 40 link with 90% US traffic is often better for a US business than a DA 80 link with 90% non-US traffic.&quot; &#8211; SEO Webster Team <\/p>\n<\/blockquote>\n<p>Before diving in, take time to audit your existing citations. Fixing 10 inconsistent listings can be more impactful than adding 10 new ones. Use your Google Business Profile as the &quot;master record&quot; for your NAP details, ensuring that every listing matches exactly. Even small inconsistencies can confuse search engines and negatively affect your rankings.<\/p>\n<p>Start with the core directories and build out gradually. Regularly review your listings &#8211; contact details can change over time, and keeping them accurate is critical. By following these steps, you\u2019ll create a solid local SEO strategy that boosts your visibility, builds customer trust, and connects you with the people in your community. Together, these efforts lay the groundwork for sustainable success in search rankings.<\/p>\n<h2 id=\"faqs\" tabindex=\"-1\" class=\"sb h2-sbb-cls\">FAQs<\/h2>\n<h3 id=\"which-local-backlink-sources-should-i-start-with-first\" tabindex=\"-1\" data-faq-q>Which local backlink sources should I start with first?<\/h3>\n<p>When building your local SEO strategy, it&#8217;s essential to begin with <strong>core citation sites<\/strong> and <strong>local business directories<\/strong>. These platforms are foundational for establishing your business&#8217;s online presence and improving local search rankings.<\/p>\n<p>In the U.S., focus on <strong>well-known platforms<\/strong> that cater to businesses nationwide, such as Yelp, Yellow Pages, and Better Business Bureau. Additionally, look into <strong>industry-specific directories<\/strong> that align with your niche. For example, a restaurant might benefit from being listed on platforms like OpenTable or <a href=\"https:\/\/www.zomato.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">Zomato<\/a>, while a contractor could target directories like <a href=\"https:\/\/www.angi.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">Angie&#8217;s List<\/a> or <a href=\"https:\/\/www.homeadvisor.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">HomeAdvisor<\/a>.<\/p>\n<p>These directories not only boost your visibility but also help build authority in your local market. Prioritize accuracy and consistency in your business information across all platforms to maximize results.<\/p>\n<h3 id=\"how-can-i-keep-my-nap-consistent-across-directories\" tabindex=\"-1\" data-faq-q>How can I keep my NAP consistent across directories?<\/h3>\n<p>Keeping your NAP (Name, Address, Phone number) details consistent across directories is key. Always use the <strong>exact same information<\/strong> on every listing &#8211; no typos, abbreviations, or slight variations. Regularly check for discrepancies and fix them as needed. When creating or updating profiles, double-check your NAP to ensure accuracy. This consistency not only boosts your local SEO but also helps customers find accurate information about your business.<\/p>\n<h3 id=\"how-can-i-tell-if-a-local-backlink-is-helping-seo\" tabindex=\"-1\" data-faq-q>How can I tell if a local backlink is helping SEO?<\/h3>\n<p>You can gauge the effect of a local backlink on SEO by keeping an eye on a few key metrics. Look for <strong>improvements in local search rankings<\/strong>, which show your site is gaining authority in your area. Also, monitor <strong>increased traffic from local searches<\/strong> &#8211; this indicates that more people in your region are finding your business. Lastly, check for <strong>better visibility in local directories or citation sources<\/strong>, as this reflects stronger local presence and credibility. These metrics together paint a clear picture of how well your local backlink strategy is working.<\/p>\n<h2>Related Blog Posts<\/h2>\n<ul>\n<li><a href=\"\/blog\/study-cross-platform-links-and-seo-rankings\/\" style=\"display: inline;\">Study: Cross-Platform Links and SEO Rankings<\/a><\/li>\n<li><a href=\"\/blog\/how-niche-backlinks-boost-domain-authority\/\" style=\"display: inline;\">How Niche Backlinks Boost Domain Authority<\/a><\/li>\n<li><a href=\"\/blog\/how-niche-directories-affect-serp-rankings\/\" style=\"display: inline;\">How Niche Directories Affect SERP Rankings<\/a><\/li>\n<li><a href=\"\/blog\/use-directories-do-follow-links\/\" style=\"display: inline;\">How to Use Directories for Do-Follow Links<\/a><\/li>\n<\/ul>\n<p><script async type=\"text\/javascript\" src=\"https:\/\/app.seobotai.com\/banner\/banner.js?id=69f9344474a8318574a4fbbe\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Local backlink sources\u2014directories, niche sites, sponsorships and guest posts\u2014to boost small business local SEO and keep NAP citations consistent.<\/p>\n","protected":false},"author":3,"featured_media":3406,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-3407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"blocksy_meta":[],"modified_by":null,"_links":{"self":[{"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/posts\/3407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/comments?post=3407"}],"version-history":[{"count":0,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/posts\/3407\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/media\/3406"}],"wp:attachment":[{"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/media?parent=3407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/categories?post=3407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/3way.social\/blog\/wp-json\/wp\/v2\/tags?post=3407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}