Last Updated on April 18, 2025 by Becky Halls
It’s one of the most commonly debated questions in SEO circles: Are multiple backlinks from same domain helpful, or just redundant? If you’ve been building backlinks and noticed you’re racking up several from a single site, you might be wondering whether that’s a good thing or something to avoid.
The short answer? Yes – multiple backlinks from the same domain can absolutely be beneficial. But like most things in SEO, the value depends on how they’re earned, where they’re placed, and why they exist.
In this guide, we’re unpacking the true impact of multiple backlinks from the same domain, separating myth from fact, and offering smart strategies to make the most of them.
What Are Multiple Backlinks from the Same Domain?
Simply put, these are hyperlinks from one website that point to your site more than once. For example:
- A guest post linking to your homepage, while another post links to a product page
- A company’s blog linking to your resources page in multiple articles
- A news site mentioning your brand several times in different articles
These multiple backlinks can come from different pages or posts, or even different sections like footers, sidebars, or comments.
Are Multiple Backlinks from Same Domain Valuable?
The short answer: Yes, but context matters.
Here’s what Google’s algorithms care about:
1. Relevance
Are the backlinks topically related to your site’s content? A relevant link from a high-authority domain, even if it’s the second or third, still carries value.
2. Placement Diversity
Links from different pages, sections, or content types on the same domain show organic interest. A mix of homepage, blog post, and editorial backlinks looks natural and helpful.
3. Anchor Text Variety
Using different anchor texts for each link helps diversify your backlink profile and can improve your rankings for various keywords.
4. Content Value
If each link appears in genuinely useful content, such as guides, tutorials, or case studies, it boosts your perceived authority and sends positive signals to search engines.
So yes, multiple backlinks from same domain are generally a good thing – especially when earned naturally and distributed across various pieces of high-quality content.
What Google Says (and Doesn’t Say)
Google’s algorithms don’t place a strict cap on the number of backlinks you can receive from a single domain. However, they do use a system of diminishing returns. That means:
- The first backlink is the most valuable
- Subsequent backlinks carry slightly less weight
- Spammy or manipulative patterns (e.g. 100 footer links from the same site) may be ignored or penalized
But that doesn’t mean the rest are worthless. Multiple backlinks from a trusted source still reinforce your site’s credibility and can drive referral traffic – especially if the content earns high engagement.
When Multiple Backlinks Are a Smart Move
Here are some scenarios where multiple backlinks from same domain make perfect sense:
1. Guest Posting on an Industry Blog
You publish one guest post per month on a niche authority blog, each time linking to a different resource or case study on your site. That’s gold.
2. Being Featured in Media Roundups
If Forbes, TechCrunch, or your industry’s leading publication features your insights in several articles over time, those links reinforce your brand authority and domain trust.
3. Partnership or Tool Integrations
You collaborate with a SaaS platform or vendor who links to your documentation, tutorials, and feature pages from different areas of their site.
These examples prove that multiple backlinks from same domain can signal strong relationships and provide consistent value.
When It’s Not Ideal
Of course, there are ways to go overboard. Here’s what to avoid:
1. Sitewide Footer Links
Getting your link in the footer of every page of another site can look manipulative—especially if it’s unrelated to the site’s main content.
2. Comment Spam
Dropping your link in every comment section of a single domain? Don’t do it. That’s a fast-track to being ignored or penalized.
3. Repetitive Anchor Text
Using the exact same keyword anchor over and over again (especially from one source) raises red flags.
The key is to keep things natural, useful, and varied.
How to Earn High-Value Multiple Backlinks
If you want to do this right, follow these tips:
1. Build Real Relationships
Contribute regularly to industry sites, build partnerships, and collaborate on content. The links will follow.
2. Diversify Your Content
Offer different types of value; case studies, tools, infographics, blog posts, that are worth linking to multiple times.
3. Use a Platform Like 3Way.Social
Tools like 3Way.Social help you build relevant backlinks through ethical, AI-matched partnerships. If one of your exchange partners links to multiple relevant pages of your site over time, that’s a natural way to earn multiple backlinks from the same domain.
4. Monitor Your Backlink Profile
Use tools like Ahrefs, SEMrush, or Google Search Console to track how many backlinks you’re getting from each domain—and what types of content are attracting them.
Final Thoughts: Don’t Fear the Repeat Link
So… are multiple backlinks from same domain a good thing?
Yes, when done naturally and strategically. They signal an ongoing relationship, consistent content value, and authority in your niche. While they may not all carry the same weight, they absolutely support your SEO efforts.
Focus on earning these links through great content, strong partnerships, and white-hat strategies – and you’ll build a backlink profile that search engines trust.
