Category Link Building

How to Do Link Building in 2026

How to Do Link Building in 2026

Remember when “link building” meant firing off 200 near-identical outreach emails, begging for a guest post, and then hoping Google wouldn’t notice? If that’s still your playbook in 2026, I have news delivered with love: the game moved, and it…

Brand Mentions vs Backlinks in 2026

Brand Mentions vs Backlinks in 2026

For about twenty years, the link builder’s prayer has been the same: more links, better links, links from sites with names you recognise. Then AI search wandered into the room, helped itself to the snacks, and started answering questions before…