Last Updated on September 29, 2025 by Becky Halls
McLaren Racing has entered into a groundbreaking partnership with Groq, a leading developer of artificial intelligence hardware. This collaboration focuses on integrating Groq‘s advanced processing technology into the Formula 1 team’s operations, aiming to boost performance and efficiency both on and off the track.
At the core of this partnership is Groq’s proprietary processing unit, which is specifically designed to handle rapid AI inference tasks. By leveraging this cutting-edge technology, McLaren Racing seeks to enhance its data analysis capabilities, streamline development processes, and gain access to real-time insights. These improvements aim to provide faster and more cost-effective computational solutions, directly supporting the team’s quest for peak performance during races.
“Formula 1 is about performance under pressure, so we’re excited to begin working with Groq to help deliver inference at the speed we need to support us in our efforts to stay at the front of the grid”, said Nick Martin, Co-Chief Commercial Officer of McLaren Racing.
As part of the agreement, Groq’s branding will appear on McLaren’s vehicles, further showcasing the partnership to the global Formula 1 audience. This collaboration underscores McLaren Racing’s commitment to staying at the forefront of innovation and utilizing cutting-edge technologies to maintain its competitive edge.
Through the integration of Groq’s AI hardware, McLaren Racing aims to push the boundaries of performance and efficiency in one of the world’s most demanding motorsports. This partnership highlights the growing influence of AI technologies in revolutionizing the Formula 1 landscape.
