There’s a strange new milestone in SEO: you can now “win” a search result and still walk away with nothing. Your brand gets named in an AI Overview, you high-five the team, and then you check the analytics – flat.…
Do Backlinks Still Matter in 2026? We hear this EVERY YEAR when someone confidently declares backlinks dead. Every year, they’re wrong… but 2026 is the first time the “it’s complicated” crowd has real data on their side. So let’s settle…
Here’s a quick thought experiment: type your best-selling product into ChatGPT and ask it to recommend the top five options in your category. Are you on the list? If not, you’ve just discovered the single biggest visibility gap in marketing…
For fifteen years, the answer to “how do I rank higher?” had a reliable second sentence: get more links. Backlinks were the closest thing SEO had to a law of physics. Then AI search showed up, started quoting brands that…
For fifteen years, the SEO answer to “how do we rank higher?” had a reliable default: get more links. Good links, relevant links, hard-won links – but links. In 2026, that default is getting a serious wobble, and the data…
There’s a particular flavour of marketing panic that shows up every time the search landscape shifts, and right now it has three letters: GEO. Everyone wants to be quoted by ChatGPT. Everyone wants to show up in Google’s AI Overviews.…
How to get cited by AI, ChatGPT or Perplexity used to feel like a coin flip. You’d write something brilliant, the AI would quote a random forum post from 2019 instead, and you’d quietly question your life choices. The good…
So Google finally said the quiet part out loud…. Buying AI citations is a big no-no! On 15 May 2026, Google updated its search spam policies to state – for the first time, in black and white – that trying…
Question: How to make money with AEO/GEO easily?? Quick answer: You make money with AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) by getting businesses cited inside AI answers (ChatGPT, Claude, Perplexity, Google’s AI Overviews) and charging for that…
For about twenty years, the link builder’s prayer has been the same: more links, better links, links from sites with names you recognise. Then AI search wandered into the room, helped itself to the snacks, and started answering questions before…