Last Updated on May 21, 2025 by Becky Halls
Let’s face it: building backlinks is a slog. It’s like going to the gym: you could do it yourself, but wouldn’t it be nice if someone else did the heavy lifting?
Enter backlink building services… companies that handle the outreach, content, and placements so you can focus on the fun stuff (or at least on not losing your SEO ranking to a cat meme blog).
But backlink building services vary greatly so you need to know what to look for. Some will earn you top-tier links from real websites. Others will get you 50 backlinks from sites that look like they were built in Microsoft Paint.
So how do you choose a backlink building service that doesn’t tank your site?
Let’s break it down.
What Are Backlink Building Services?
Backlink building services help websites acquire inbound links (aka backlinks) from other websites. These links signal authority and trust to search engines, making your site more likely to rank higher.
Most backlink building services will offer:
-
Blogger outreach
-
Niche edits (contextual backlinks in existing articles)
-
Link insertion in resource pages or roundups
-
Content-driven strategies (like skyscraper technique or broken link replacement)
They’ll do the research, the outreach, and the negotiation. You just sit back and watch your link profile (and rankings) grow.
Sounds good, right? It can be… if you pick the right one.
Why Use a Backlink Building Service?
If you’re still wondering whether these services are worth the investment, here’s what they can help you with:
-
Save time: Outreach is tedious and time-consuming. Let someone else handle the admin.
-
Avoid awkward cold emails: Professional link builders have relationships and templates that actually get responses.
-
Get better placements: Real backlink building services know how to land links on sites with authority and traffic.
-
Scale faster: One backlink a month is slow. Good services can scale to 10, 20, or more per campaign.
-
Reduce mistakes: They’ll help you avoid spammy domains, toxic anchor text, and other SEO landmines.
What to Watch Out For
Sadly, the backlink industry has its fair share of cowboy operators. Here’s what to avoid like the SEO plague:
Red Flags
-
1000 backlinks for $29 (run, don’t walk)
-
No mention of the actual domains where your links will live
-
Promises of “instant ranking jumps”
-
Links from sites with zero traffic or made-for-SEO fluff
-
No reporting, no transparency, and no contract
What Good Backlink Building Services Offer
When vetting a provider, look for:
-
White-hat practices (no PBNs or shady link wheels)
-
Relevance-first approach (links from sites in your niche)
-
Domain quality filters (high DA/DR, low spam score)
-
Transparent reporting (where the links are, what the context is, and how they performed)
-
Content creation that doesn’t read like it was written by a toaster
Enter: 3way.social
Let’s be honest, most backlink building services are still stuck in 2012. That’s why 3way.social flips the model:
-
AI suggestions for new partners based on your niche
-
Real blogs, real people, real conversations – not shady marketplaces
-
Track everything in your dashboard, including follow-ups
It’s backlink building made ethical, efficient, and actually a bit fun. 😏
Who Should Use Backlink Building Services?
-
SEO consultants juggling multiple clients
-
Small business owners with zero time
-
Content marketers who want their hard work to be seen
-
Agencies that want to scale campaigns without scaling headaches
-
Bloggers who want more eyeballs (and less ghost town traffic)
If your goal is to grow your authority, backlink building services are your shortcut – just make sure it’s the scenic route, not the spam tunnel.
Final Thought: Build Links You’d Be Proud to Show Your Mum
If a backlink looks fishy, feels spammy, or was built via Fiverr in a smoky internet café, it probably won’t help you.
Choose backlink building services that offer quality over quantity. Your Google rankings (and your reputation) will thank you.
FAQ: Backlink Building Services
What are backlink building services?
Backlink building services help you acquire links from other websites to boost your SEO. They handle outreach, content, and placement for you.
Are backlink building services safe?
Yes—if they use white-hat strategies and prioritize relevance, quality, and transparency. Avoid cheap link schemes or automated spam tactics.
How much do backlink building services cost?
Prices vary. Expect to pay £75–£500 per backlink depending on domain authority, traffic, and niche.
Can I build backlinks myself instead?
Absolutely! But it takes time, research, and patience. Services exist to speed up and scale the process.
Do backlink building services guarantee rankings?
No ethical service can guarantee rankings. Backlinks are one piece of the SEO puzzle. But they’re a powerful one.
