Last Updated on May 15, 2025 by Becky Halls
Let’s face it: staring at a blank page is no one’s idea of fun. Whether you’re a small business owner, a marketer, or just someone with something to say, starting a blog post from scratch can feel overwhelming. That’s where a blog post template comes in handy.
Using a structured approach to blog writing saves time, keeps your content focused, and increases the chances your post will attract traffic and actually get read (instead of just floating off into internet limbo).
In this guide, we’ll break down exactly what a great blog post needs, how to structure it, and give you a plug-and-play blog post template to help you hit the ground running. Let’s go.
Why Use a Blog Post Template?
A blog post template gives you a proven format to follow, so you’re not reinventing the wheel every time you write. It helps you:
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Stay on topic
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Organize your thoughts
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Optimize for SEO
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Boost readability
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Improve chances of ranking in search engines
Whether you’re a beginner or just need to streamline your writing process, a strong blog post template takes the guesswork out of content creation.
Essential Elements of a High-Performing Blog Post
Before we dive into the template itself, let’s break down the key ingredients every great blog post should include:
1. A Compelling Title
Your headline is the first thing people see so make it count. It should:
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Include a relevant keyword (like “blog post template” 😉)
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Spark curiosity or clearly state the benefit
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Be under 60 characters to avoid being cut off in search results
Example:
“Blog Post Template: How to Write Posts That Actually Get Read”
2. A Hooky Introduction
Start with a bang!! Your intro should:
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Address the reader’s pain point or question
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Promise value (what they’ll learn or gain)
3. Subheadings for Structure
Break your content into digestible sections using H2 and H3 headers. This helps both SEO and reader experience.
Tip: Use questions your audience might be Googling as subheadings as these are great for featured snippets!
4. Valuable, Well-Formatted Content
Don’t bury the gold. Make sure your post:
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Answers the question or solves the problem you promised
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Uses bullet points, bold text, and visuals to improve flow
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Includes examples, tips, or stats to add value
5. Internal and External Links
Link to your own related content (internal) and trusted sources (external). This builds SEO strength and keeps users engaged.
6. A Call to Action (CTA)
What should the reader do next? Comment? Download something? Visit your product page?
End your post with a clear CTA that ties into your goal.
7. SEO Optimizations
Make sure your blog post template includes:
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Keyword in title, first 100 words, and subheads where appropriate
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Short, descriptive meta description
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Fast-loading media
The Blog Post Template You Can Steal Today
Here’s a plug-and-play blog post template you can copy, tweak, and reuse:
Blog Post Template Structure
[Title with keyword]
Make it compelling, clear, and under 60 characters.
Intro (100–150 words)
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Hook: Address a common problem or question
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Promise: What will the reader learn or gain?
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Keyword placement: Naturally mention your keyword (like “blog post template”)
Section 1: Define the Topic (H2)
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Explain what the post is about and why it matters
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Use examples or comparisons if helpful
Section 2: Step-by-Step Guidance (H2)
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Break the process into clear steps
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Use numbered lists or bullet points for clarity
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Add visuals, screenshots, or gifs if you can
Section 3: Pro Tips and Common Mistakes (H2)
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Share insider advice or lessons from experience
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Highlight things to avoid
Section 4: Real-World Examples (H2)
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Include 1–2 short case studies or sample scenarios
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Link to full examples where possible
Conclusion + CTA (H2)
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Recap the value
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Encourage readers to take action (comment, share, download, etc.)
Real Blog Post Examples That Use This Format
Looking for some blog post examples that follow this structure? Check these out:
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“How to SEO Guide: Easy Wins for Beginners” – uses problem-solution framing + internal linking
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“Building a Social Media Strategy and Planning” – optimized for list-based search terms
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“How to Increase Web Traffic to My Website” – compelling case study with actionable steps
Each of these blog post examples uses a familiar structure that aligns with our blog post template. They’re readable, valuable, and optimized – everything you want in a high-performing post.
Bonus Tips to Boost Blog Post Reach
Once your post is written, use these strategies to make sure it actually gets seen:
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Repurpose into a LinkedIn post, Twitter thread, or Instagram carousel
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Submit it to relevant newsletters, communities, or roundup posts
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Send it out to your email list
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Schedule social shares across a few weeks
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Use platforms like Medium and Substack to repost (with a canonical link)
Final Thoughts
If you’ve ever wondered where to start with blogging, or you’ve written a few posts that never quite took off, this blog post template is your shortcut to content that works.
Remember: you don’t need to be a professional writer to create content that resonates – you just need a clear structure, a focus on your reader, and a few smart SEO tweaks.
Now go fill in that template and hit publish.