Last Updated on March 20, 2025 by Becky Halls
Running a one-page website? That’s bold. But let’s be real – it also comes with unique SEO challenges. While traditional multi-page sites can spread their keywords and content across multiple pages, SEO for one page websites is a little trickier as they need to pack all their SEO power into a single scroll.
So how do you make Google love your one-page wonder? Let’s follow the journey of Barry’s Burrito Bonanza, a totally delicious one-page site dedicated to serving the spiciest, most drool-worthy burritos on the planet.
Here’s how Barry optimized his single-page site, with SEO for one page websites, and climbed the search rankings – and how you can do the same.
1. Choose One Strong Keyword Theme
Since you don’t have multiple pages to rank for different keywords, your one-page SEO strategy needs focus. Instead of spreading thin, pick a primary keyword and a few supporting long-tail keywords.
Example: Barry’s Burrito Bonanza optimized for:
- Primary Keyword: “Best burrito in Texas”
- Long-Tail Keywords: “authentic Mexican burritos,” “spicy burritos near me,” and “homemade guacamole recipe”
3Way Tip: Use tools like Google Keyword Planner or Ahrefs to find high-impact, low-competition keywords.
2. Structure Your Page Like a Pro
A one-page website isn’t just a wall of text—it needs a logical structure so search engines (and visitors) can navigate it easily.
Ideal One-Page SEO Structure:
- Hero Section – Strong H1 headline with your main keyword. Example: “Best Burrito in Texas – Fresh, Spicy, and Made with Love”
- About Us Section – Tell your brand’s story with keyword-rich content.
- Menu/Product/Service Section – Clearly showcase what you offer, using bullet points and headers (H2, H3).
- Testimonials & Social Proof – Display reviews and ratings (great for E-E-A-T).
- FAQ Section – Helps with semantic SEO and long-tail keyword ranking.
- Contact & Location – Essential for local SEO (Google My Business link included).
Barry’s Trick: He broke up his page with jump links (anchor links) to mimic a multi-page experience while keeping it SEO-friendly.
3. Master Meta Tags & Headers
Even though you only have one URL, you still need to optimize your meta title, description, and headers.
Barry’s Meta Tag Strategy:
- Title Tag: “Best Burrito in Texas | Barry’s Burrito Bonanza”
- Meta Description: “Craving the best burrito in Texas? Barry’s Burrito Bonanza serves authentic, spicy burritos with fresh ingredients. Order now!”
- H1: “The Best Burrito in Texas—Guaranteed!”
- H2s & H3s: Keyword-friendly subheadings breaking up content
4. Optimize for Speed & Mobile-First SEO
One-page websites often have large images, animations, or long-scroll designs that can slow them down—a big no-no for SEO.
Barry’s Page Speed Hacks:
- Compressed images using TinyPNG
- Minimized code with lazy loading
- Used AMP (Accelerated Mobile Pages) for a faster mobile experience
- Hosted fonts locally instead of using slow-loading external font files
Result: Barry’s page loads in under 2 seconds, improving his bounce rate and SEO ranking.
5. Leverage Internal Links & External Backlinks
Since one-page sites lack internal linking, you need smart linking strategies to help search engines understand your site’s content.
Internal Links Tip: Use jump links (like “Back to Top” buttons) so users can navigate sections efficiently.
External Backlink Strategy:
- Barry reached out to local food bloggers and got featured on their “Best Burritos in Texas” list, securing high DA backlinks.
- He created an SEO-optimized blog post (“How to Make a Texas-Style Burrito at Home”) and published it as a guest post on a food blog—earning more backlinks.
Barry’s Burrito Bonanza is now ranking for ‘best burrito in Texas’!
6. Schema Markup: The Secret Weapon
Barry didn’t stop at the basics—he used Schema Markup to enhance his search listing.
Added Structured Data for:
- Business details (LocalBusiness Schema)
- Menu items (Restaurant Schema)
- Reviews (AggregateRating Schema)
Result? Google now shows Barry’s 5-star rating and burrito menu directly in search results.
7. Optimize for Voice Search & Local SEO
Voice search is HUGE, and people are searching for local businesses by asking:
- “Where can I find the best burrito near me?”
- “What’s the spiciest burrito in Texas?”
Barry’s Voice SEO Trick:
- Used natural language in FAQs: “Yes! Barry’s Burrito Bonanza makes the spiciest burritos in Texas.”
- Updated his Google My Business listing
- Added “near me” phrases in alt text & content
Final Thoughts: Can One-Page SEO Work? Absolutely!
If Barry’s Burrito Bonanza can rank for a highly competitive local keyword, so can you. One-page websites may have SEO challenges, but with the right strategy, they can still dominate search results.
Here’s a Quick SEO for One Page Websites Checklist:
- Target a primary keyword + long-tail variations
- Use clear, structured sections with jump links
- Optimize meta tags, headers & schema markup
- Improve page speed & mobile usability
- Build high-quality backlinks
- Leverage voice search & local SEO