Last Updated on May 22, 2025 by Becky Halls
If you’ve Googled “how to get backlinks for my website” at 2am with a half-eaten biscuit in one hand and your site’s flatlining traffic in the other, you’re not alone.
Backlinks are still one of the top-ranking factors for Google. They’re like votes of confidence from other websites that say, “Hey, this content’s legit!” The more quality backlinks you get, the more Google trusts your site, and the higher you rank. Easy, right?
Well… not quite. While there’s no magical backlink vending machine (yet), there are plenty of smart, ethical, and even fun ways to build them. Let’s dig into them.
What Are Backlinks, Again?
Just to be clear: a backlink is when another website links to a page on your website. They might do this because:
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You wrote a great guide they want to reference
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You created an infographic they want to share
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They quoted you in an article
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You asked them nicely (with charm and value, not desperation)
Backlinks help with:
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Greater domain authority
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More trust in your brand
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Potential referral traffic from the linking site
But not all backlinks are equal. A single backlink from a high-authority, relevant site (like HubSpot or Moz) can be worth more than 100 links from low-quality spam sites.
How to Get Backlinks for My Website (For Real)
Here’s the stuff that works in 2025. No gimmicks. No Google penalties. Just solid, white-hat backlink-building tactics.
1. Create Ridiculously Good Content (No, Really)
Let’s start with the obvious: people don’t link to boring, thin, or recycled content.
To earn backlinks, create:
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Ultimate guides (like “Everything You Need to Know About [Your Topic]”)
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Original data or research (surveys, case studies, industry benchmarks)
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Infographics or visual explainers
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List posts and tools roundups (“10 Tools to Help You [Do a Thing]”)
The kind of content people link to is the kind they bookmark, share, and reference in their own work.
2. Use a Link Exchange Platform Like 3way.social
Yes, this is us. But we’re genuinely useful.
Instead of begging strangers for backlinks or buying sketchy links from shady dealers, 3way.social lets you:
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Find relevant websites in your niche
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Set up ethical, ABC-style link exchanges
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Track all your links in a tidy dashboard
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Get AI-powered suggestions for new partners
It’s the matchmaking app for backlinks, with less ghosting.
3. Do Strategic Guest Blogging
Guest blogging isn’t dead, it just needs to be done right.
Here’s how to use it to get backlinks for your website:
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Find blogs in your niche with real audiences
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Pitch helpful, non-salesy content
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Link back to your site in a relevant, natural way
Don’t just target big-name blogs. Mid-tier and niche sites are often more open to guest posts and still have great SEO value.
4. Broken Link Building (A Surprisingly Fun Detective Game)
Here’s the trick:
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Find websites in your niche with dead outbound links
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Suggest your content as a replacement
Use tools like:
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Check My Links Chrome Extension
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Wayback Machine to see what the original content was
You’re doing them a favour (fixing their broken link) and earning yourself a backlink in the process.
5. Get Listed in Quality Resource Pages and Directories
There are still trustworthy directories and roundups out there. Especially:
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Local business directories
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Niche resource lists
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Industry tools roundups
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Non-spammy blogrolls
Submit your site manually, with a strong pitch and the right category. Avoid anything that feels like it hasn’t been updated since 2008.
6. Answer Questions and Add Value (Strategically)
Places to hang out:
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Reddit (find relevant subreddits and participate)
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Quora (answer genuinely and include helpful links)
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Facebook and Slack groups
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Indie Hackers, ProductHunt discussions
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LinkedIn comments
Don’t drop links everywhere – build a reputation, then drop value with a backlink when it fits naturally.
7. Steal Your Competitors’ Best Backlinks
Okay, don’t “steal.” But study.
Use tools like Ahrefs or Ubersuggest to:
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See who’s linking to your competitors
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Identify the types of content they’re linking to
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Create something better
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Reach out to those sites with your version
It’s called the Skyscraper Technique – and when done right, it works beautifully.
8. Run a Collaboration or Survey
Interview influencers or experts. Publish the results. Then tag them.
Why? Because:
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They’re likely to link to the content
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Other blogs love quoting expert roundups
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It gives your content social proof and linkability
Example headline:
“We Asked 12 SEO Experts How to Get Backlinks – Here’s What They Said”
(Meta.)
What NOT to Do
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Buy 5,000 backlinks for $10. Tempting. Terrible.
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Comment spam. This is not 2007.
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Forum link dumping. Unless you want a manual action.
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Link exchanges that are obvious (A links to B, B links back instantly)
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Links from irrelevant niches (you sell accounting software, not snake food)
Final Thought: Backlink Building Takes Time but It’s So Worth It
If you’ve asked “how to get backlinks for my website” and ended up in a rabbit hole of spammy advice, take heart.
It’s not about quick wins. It’s about building relationships, creating value, and using tools (like 3way.social) that make the journey easier.
Start small. Get strategic. And remember: every great backlink starts with great content and a real connection.
FAQ: How to Get Backlinks for My Website
What’s the easiest way to get backlinks for my website?
Start with a platform like 3way.social to find ethical link partners in your niche. Then guest post and promote great content.
How many backlinks do I need to rank?
It depends on your niche and competition. Start by building consistent, high-quality backlinks—focus on relevance, not just quantity.
Can I buy backlinks for my website?
Technically yes, but it’s risky. Many paid backlinks are low-quality or violate Google’s guidelines. Stick to white-hat methods where possible.
How long does it take for backlinks to improve SEO?
Usually 1–3 months, depending on domain authority, competition, and the quality of your link. It’s a long-term strategy with compounding results.
What’s the best backlink strategy for beginners?
Create valuable blog content, use 3way.social for exchanges, and do guest posts for similar blogs in your niche.
