About us
About 3way.social
Built for impact. Backed by experience.
At 3Way.Social, we believe in doing SEO a little differently — blending data, creativity, and a strong sense of community. We're here to help all sizes and types of websites grow their visibility through smarter, more ethical link-building.
Our mission
To make backlinks and guest posting more accessible, transparent, and effective — for every user, in every niche.
Ian Naylor
Founder
Meet the founder
Ian Naylor, serial builder
Heading up our 3way Social team is Ian Naylor. Ian is a seasoned tech entrepreneur with over 15 years of experience building successful online platforms whilst enjoying time with his family. Before launching 3Way.Social, he founded and scaled AppInstitute, a no-code app builder that supports thousands of small businesses worldwide.
He's also the founder of Hyperise, a dynamic personalisation tool for marketers, and the newest tool to add to the group: PageTest.AI, an AI-powered platform for website A/B testing. Across each of these ventures, Ian's focus has remained the same: using smart, scalable tech to help businesses grow.
With 3Way.Social, Ian saw an opportunity to solve a real problem for content creators, marketers, and business owners: finding quality backlinks and guest posting opportunities without the usual headaches of outreach, research, and relationship-building.
AppInstitute
No-code app builder
Hyperise
Personalisation for marketers
PageTest.AI
AI website A/B testing
3way.social
This one
Why we built it
Why we built 3way.social
When Ian started his first businesses, he quickly realised that organic growth through SEO was one of the most valuable (and challenging) ways to build a sustainable online presence. Quality backlinks are essential — but the traditional process of finding and securing them is time-consuming, often costly, and full of uncertainty.
That's where 3Way.Social comes in. We've built a platform that:
- 01Streamlines the guest posting process — from discovery to publication
- 02Connects website owners with quality content creators — making it a win-win for everyone
- 03Provides transparent metrics and reporting — so you know exactly what you're getting
- 04Ensures ethical, white-hat practices — because sustainable SEO is the only kind worth doing
What we stand for
Our values
Transparency
We believe in clear metrics, honest reporting, and no hidden surprises.
Quality
Every backlink, every guest post, every partnership is held to the highest standard.
Community
We're building a network where content creators and website owners can thrive together.
Innovation
We're constantly improving our tools and processes to deliver better results.
The difference
What sets us apart
Unlike other link-building services, 3Way.Social is designed to be a true marketplace. We don't just sell links — we facilitate meaningful partnerships between content creators and website owners. Our platform ensures that every guest post delivers real value to readers, while providing the SEO benefits that businesses need.
We also understand that not every business has the same needs or budget. That's why we've built flexible pricing options and packages that scale with your business, whether you're a startup looking for your first few quality backlinks or an established company planning a comprehensive content strategy.
Our principles
Built so every link actually pays off
AI-matched, not guesswork
Matched by topic authority and traffic for a real shot at moving rankings.
Priced to be fair
Set by Domain Authority, traffic, and spam score. Never over or under-priced.
Protected, not just promised
We monitor every deal and re-instate links that go dead.
Buy, sell, or trade
Your call, always.
A vetted community
Real professionals, not spam.
Links that stay live
Dead links get replaced.
Free to join
No cards, ever.
Ready to Grow Your Online Presence?
Join thousands of businesses already using 3Way.Social to build their SEO strategy the right way.