Is your anchor text mix natural?
Paste your anchors or upload an export to see how much of your profile is branded, exact match, generic or naked URLs.
Each type is compared with the range natural link profiles usually have, and anything that stands out is explained.
Separate with commas. Needed to spot exact and partial match anchors.
Runs in your browser. Nothing you enter or upload is sent anywhere.
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Without vs. with 3way
Checking anchors, before and after
Without 3way
- Counting anchors by hand in a spreadsheet
- No clear line between partial and exact match
- No sense of what a normal ratio is
- Exporting data to yet another paid tool
- Finding over-optimization after a ranking drop
With 3way
- Anchors sorted into eight types automatically
- Your brand and keywords decide the types
- Each share next to its typical range
- Works with Search Console, Ahrefs and Semrush exports
- Over-optimization flagged before it hurts
In plain words
What is an anchor text ratio?
Anchor text is the clickable text of a link. The anchor text ratio is how your links split between types: your brand, your URL, the exact keyword you want to rank for, phrases that contain it, generic words like "click here", and image links.
Links people give on their own mostly use the brand or the URL. A large share of exact keyword anchors is one of the clearest signs of built links, and Google's spam policies list keyword-rich anchors in distributed articles as a link scheme.
The ranges this tool uses are a rule of thumb from published link-profile studies, not a Google rule. Use them to spot what stands out.
How it works
How the checker works
Three steps, all in your browser.
- 01
Add your brand and keywords
They decide which anchors count as branded, exact match or partial match.
Your site
3waypagetest.ai
Brand: PageTest
Keywords
a/b testing tool · landing page testing
Anchor types
8
- 02
Paste or upload anchors
Paste one anchor per line with an optional count, or drop an export from Search Console, Ahrefs or Semrush.
Anchors
3wayPageTest
38 linksa/b testing tool
9 linksclick here
6 links
- 03
Read your ratio
See each type's share next to its typical range, with notes on anything that stands out.
Your ratio
3wayBranded
Typical 25–60%
43%In rangeExact match
Typical 0–5%
13%AboveGeneric
Typical 3–20%
8%In range
Capabilities
Your anchor profile at a glance
Eight anchor types, each with a typical range and a plain explanation.
Eight anchor types
Branded, brand + keyword, naked URL, exact, partial, generic, image and other.
Your keywords decide
Exact and partial match are judged against the keywords you enter.
Any export
Search Console, Ahrefs, Semrush, Moz or Majestic, as CSV or the Search Console ZIP.
Stays on your device
Files are read in your browser; nothing is uploaded or stored.
Typical ranges
Each share is shown next to the range natural profiles usually have.
Notes in plain words
When something stands out, one sentence says what and why.
Questions, answered
More in the help center.
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