Last Updated on November 29, 2025 by Ian Naylor
For small business owners, digital marketers, and SEO professionals, ranking higher on Google Maps has never been more vital. Appearing in the coveted Google Maps "three-pack" can be a game-changer, driving targeted local traffic, improving conversions, and establishing your brand as a trusted option in your area. But how can you achieve this without spending a fortune or violating SEO best practices?
This guide breaks down actionable, ethical Local SEO strategies shared in an insightful video tutorial. Whether you’re a roofer, dentist, or restaurant owner, these tips will help you optimize your Google Business Profile (GBP), website, and off-page signals for better visibility on Google Maps.
Why Google Maps Rankings Matter
When potential customers search for services like "roofer near me" or "best coffee shop in [city]", Google Maps results often dominate the page. The three-pack – those top three local results displayed prominently under the map – is the most clicked section in local search. Ranking here can significantly increase your visibility, phone calls, and foot traffic.
However, competition is fierce, with potentially hundreds of businesses vying for these coveted spots. To succeed, you need a well-structured approach that aligns your online presence with Google’s ranking signals.
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Key Factors for Ranking in the Google Maps Three-Pack
1. Optimize Your Google Business Profile (GBP)
Your Google Business Profile is the cornerstone of your local SEO strategy. Here’s how to ensure it’s set up for success:
Use Accurate Categories
- Assign primary and secondary categories to your GBP that closely match your services. For example, if you’re a roofer, your primary category might be "Roofing Contractor", but you can also add categories like "Contractor" to target broader searches.
Include Relevant Keywords
- Your GBP name should focus on your main service and location when possible, such as "Top-Rated Roofers in Tampa."
- Use keywords strategically in your business description and posts, incorporating terms like "affordable roofer", "emergency repairs", or "roofing services [city]."
Update Regularly
- Post frequent updates using the "Add Update" feature on GBP. For instance, share relevant images of recent projects, service updates, or promotions. Make sure the visual content matches your services, such as roofing images for a roofing company.
2. Build a High-Converting Website
Your website plays a critical role in supporting Google Maps rankings. Google evaluates website content and structure to determine relevance and authority. Follow these steps to optimize your site:
Craft Effective Title and Header Tags
- Use descriptive title tags, such as "Top-Rated Roofers in Staten Island – Residential & Commercial Roofing Services."
- Ensure your H1 tag reflects your main service and location, like "Residential Roofing Services in Tampa, FL." Avoid vague headings like "Explore Our Services."
Prioritize User-Friendly Design
- Display your phone number prominently in the header and footer of your website. Include a clear call-to-action like "Call Today for a Free Estimate."
- List the areas you serve directly below your business logo or in your website’s navigation menu.
Create Localized Content
- Develop landing pages targeting specific neighborhoods or zip codes. For example, a roofer in Staten Island could create separate pages for "Graniteville Roof Repairs" or "Hartland Village Roofing Services."
- Add local landmarks or points of interest to your page copy to strengthen local relevance.
Embed the Correct Map
- Your website must include the exact Google Business Profile map, not a generic city map. This demonstrates authenticity and reinforces proximity to potential customers.
3. Master the Art of Reviews
Positive reviews are one of the most influential Google Maps ranking factors. But it’s not just about quantity – it’s about quality and relevance. Here’s how to boost your reviews:
Encourage Localized Reviews
- Ask customers to include specific details in their reviews, such as your business name, their location, and the service provided. For example, "BB Roofing was amazing! They fixed my roof in [neighborhood] and were very professional."
Aim for Consistency
- Get reviews consistently rather than in bulk. For example, aim for three to five reviews per week rather than ten at once.
- Reviews submitted during business hours tend to "stick" better than those submitted late at night.
Respond to Reviews
- Reply thoughtfully to every review, even negative ones. Thank customers for their feedback and address any concerns where applicable.
4. Leverage Behavioral Signals
Google monitors user behavior as an indicator of relevance and user satisfaction. You can optimize these behavioral signals to boost rankings:
Increase Click-Through Rates (CTR)
Ask friends, family, or employees to:
- Search for your service (e.g., "roofers near me").
- Scroll down to find your business listing.
- Click your website or call button and spend time browsing your site or completing an action (e.g., filling out a form).
Use Driving Directions
Encourage your team or local customers to use Google Maps driving directions to your business. For example, employees can activate driving directions from home to your office a couple of times a week.
5. Build Local Backlinks
Acquiring backlinks from local websites signals to Google that your business is part of the community. Here’s how to get started:
Find Local Blogs
- Search for blogs that allow comments using queries like "Leave a Reply" + [your service] + [your city]. For example, "Leave a Reply Roofing Tampa."
- Leave meaningful, relevant comments and link back to your homepage or a specific service page.
Partner with Local Organizations
- Partner with nearby businesses or sponsor local events to earn backlinks from their websites.
6. Track and Measure Your Progress
Invest in tools that help you monitor your Google Maps rankings and identify areas for improvement:
- Grid Ranking Software: Tools like Local Falcon or Local Viking allow you to measure your rankings across a specific geographic area.
- GBP Auditing Tools: Use tools like GMBB Crush to analyze your competitors’ GBP categories, reviews, and other factors.
Key Takeaways
- Optimize Your GBP: Use the right categories, keywords, and frequent updates to strengthen your profile.
- Refine Your Website: Create a user-friendly site with clear titles, local content, and an embedded GBP map.
- Prioritize Reviews: Encourage detailed, location-specific reviews and respond to all feedback.
- Enhance Behavioral Signals: Increase CTR and driving directions to demonstrate relevance.
- Focus on Local Backlinks: Acquire backlinks from blogs, business partners, and community organizations.
- Track Rankings: Use grid ranking tools to regularly assess your progress.
- Stay Ethical: Avoid shortcuts like fake reviews or keyword stuffing, which can lead to penalties.
By implementing these strategies consistently, you’ll improve your chances of ranking in the Google Maps three-pack. Remember, Local SEO is a long-term investment that rewards businesses committed to authenticity and quality.
Conclusion
Ranking higher on Google Maps requires focus, strategy, and an understanding of what Google values most – relevance, user satisfaction, and consistency. By optimizing your GBP, enhancing your website, encouraging reviews, and leveraging local signals, you’ll position your business for success in your local market.
Start with small, actionable steps today, and watch your visibility – and your bottom line – grow over time.
Source: "INSANE Local SEO Strategies – Rank Rank Higher Than 99 % of Local Businesses -2025" – Mindsaw, YouTube, Sep 3, 2025 – https://www.youtube.com/watch?v=zLfyKoUHg4s
