Category Google

Expert Guide: Winning with AI Overviews

Expert Guide: Winning with AI Overviews

If you’re like us and noticed a dip in traffic lately (especially to your well-loved blog posts, how-to guides, or informational content) you’re not imagining it, and more importantly it’s not as bad as it seems. Google’s AI Overviews are…

Are You Ranking for Keywords… or Outcomes?

Are You Ranking for Keywords… or Outcomes?

Why AI Search Doesn’t Care What You Say – Only What You Solve You’ve spent hours perfecting your H1s, sprinkling in long-tail keywords, and optimizing your meta descriptions – basically doing everything we’ve ever been telling you to do… But…

How to Adapt SEO for AI Search

How to Adapt SEO for AI Search

It’s official: generative AI is gatecrashing the search party, and it’s not leaving. Now is just the start and if don’t change our SEO strategies we will lose out! Whether it’s ChatGPT spitting out summaries or Google’s AI Overviews stealing…

Google Core Update 2025: What You Need to Know

Google Core Update 2025: What You Need to Know

Every time Google rolls out a major update, the SEO world collectively holds its breath – and the upcoming Google Core Update 2025 is no exception. Whether you’re an SEO pro, digital marketer, or website owner, understanding what a core…