How To Assess SEO Expertise Before Hiring
Use a 7-step process—portfolio checks, technical audits, content strategy, credentials, communication, and tools—to evaluate SEO candidates and secure measurable results.
Ian Naylor
What I Do:
⭐ I help online businesses boost their SEO with high quality relevant backlinks. - Elevate your website's SEO by connecting with quality domains. Start your journey towards achieving peak online visibility today with 3way.Social
⭐ I help online businesses boost their website conversions, using CRO techniques to perform AI aided content testing - Test headlines, CTA's, button text and more, with user engagement improvement the focus of the AI success engine - with PageTest.AI
⭐ I help B2C small businesses engage with there customers, with there own mobile app. - Build your business a mobile app code free using AppInstitute
⭐ I help B2B Sales and Marketing teams double outreach engagement, using Hyper-Personalization with Hyperise
I have worked the world over during the last 20 years, starting and running various internet and technology businesses.
In my spare time I make stuff, from soapboxes, to buildings, the occasional cake and a roast most Sundays!
Content Types That Earn the Most Links
Which content earns editorial backlinks? Infographics, long guides, original studies, case studies, and videos — plus how to create and promote them.
How to Combine Social Signals and Link Building
Social engagement fuels visibility that wins real backlinks—use targeted promotion, influencer outreach, and tracking to boost SEO.
Anchor Text Over-Optimization: Fixing SEO Issues
Over-optimized anchor text risks penalties—audit and rebalance anchors, limit exact-match links, and diversify to protect rankings.
Checklist for Building Trustworthy Backlinks
Step-by-step checklist for acquiring high-quality, relevant backlinks: vet domains, diversify anchor text, follow Google guidelines, and monitor links regularly.
How to Find Competitor Backlinks in 5 Steps
Map competitors' backlinks in five steps to find high-value link opportunities and build a prioritized outreach plan.
How to Find Niche Domains for Link Building
Learn proven methods to find and vet niche domains for link building using Google search operators, Ahrefs/Semrush, manual checks, and AI automation.
Checklist for Optimizing Backlink Profiles
A practical 5-step checklist to audit and clean backlinks, disavow harmful links, analyze competitors, build quality links, and monitor profile health.
What Is Contextual Relevance in Backlinks?
Contextual backlinks—links embedded in topically related content—boost SEO by improving topical authority, click-throughs, and reducing penalty risk.
How AI Scores Domain Relevance for Backlinks
How AI evaluates backlinks by analyzing semantic context, topical alignment, authority, placement, and spam signals to score domain relevance.