Last Updated on April 22, 2025 by Becky Halls
If you’re serious about climbing the search rankings and driving more organic traffic, you’ve probably Googled “how to get more backlinks” at some point. And if you haven’t yet – you should.
Backlinks remain one of the most powerful ranking factors in Google’s algorithm. They act like votes of confidence, signaling that your site is authoritative, trustworthy, and worth showing to users. But building them? That’s where things get tricky.
In this guide, we’ll break down exactly how to get more backlinks in 2025 – without shady shortcuts or spammy tactics. Whether you’re a solo website owner or managing SEO for clients, these actionable strategies will help you build a backlink profile that gets results.
Why Backlinks Still Matter
Before we dive into strategy, let’s quickly recap why backlinks matter so much:
- Authority: The more high-quality sites linking to you, the more authoritative your site appears.
- Visibility: Backlinks help search engines discover your content and understand its relevance.
- Traffic: Great backlinks don’t just boost rankings – they also send qualified referral traffic your way.
If you’re wondering how to get more backlinks that actually work, the key is to focus on quality, relevance, and strategy.
1. Guest Blogging (Still Works—If Done Right)
Guest posting is a classic strategy that still holds up in 2025 – when it’s approached with quality in mind.
Here’s how to do it well:
- Target blogs that are relevant to your niche
- Pitch genuinely useful content (not just a thin post with a backlink)
- Add value to their audience, not just yours
Our Tip: Focus on building long-term relationships with publishers, not just one-off placements. Over time, these partnerships can lead to multiple backlinks from the same domain, which are great when earned naturally.
2. Use a Backlink Exchange Platform Like 3Way.Social
Let’s be honest: cold outreach is exhausting. That’s where tools like 3Way.Social come in.
3Way.Social is an ethical, AI-powered platform that helps you connect with like-minded site owners to exchange backlinks in a safe, organized, and trackable way.
Why it’s a game-changer:
- Matches you with relevant sites in your niche
- Built-in CRM to manage your exchanges
- Guaranteed link placement (or your credits back)
- Fair for everyone, whether you’re a beginner or an agency
If you’re figuring out how to get more backlinks without manually emailing 200 people a week, this is your shortcut.
3. Create Share-Worthy Content (and Promote It!)
Want to earn backlinks naturally? Create content people actually want to link to:
- “Ultimate” how-to guides
- Original research or statistics
- Free tools or templates
- Infographics or explainer videos
But don’t stop there – promote it via social media, email, and outreach to let people know it exists.
You can even include subtle CTAs like “Link to this guide if you found it helpful” at the bottom of blog posts.
4. Claim Unlinked Brand Mentions
If your brand or content is already being mentioned on other websites – but not linked – you’re leaving SEO value on the table.
Use tools like Ahrefs or Google Alerts to find these unlinked mentions. Then, politely reach out and ask the site owner to add a link.
This works best if your brand is somewhat established, but it’s surprising how many missed opportunities are out there.
5. Try the Skyscraper Technique
Popularized by Brian Dean, this strategy involves:
- Finding a high-performing piece of content in your niche
- Creating something even better (longer, more current, better designed)
- Reaching out to everyone who linked to the original and offering your version
This method takes time – but the payoff can be huge in terms of backlink volume and authority.
6. Build Linkable Assets
If you’re wondering how to get more backlinks in a passive way, this is it.
Linkable assets are evergreen resources that naturally attract links over time:
- Tools or calculators
- Glossaries of industry terms
- Interactive content (like quizzes)
- Case studies and success stories
Promote them early, and then let the backlinks roll in organically as they get discovered.
7. Engage in Digital PR
Pitch stories, insights, or expert opinions to journalists, bloggers, and news sites. If picked up, these mentions often come with a juicy backlink.
Try using platforms like:
- HARO (Help a Reporter Out)
- Featured.com
- SourceBottle
Over time, this can land you backlinks from serious authority sites – and they’re often impossible to get any other way.
8. Repurpose & Distribute Your Content
Turn blog posts into:
- LinkedIn articles
- YouTube videos
- Slideshare presentations
- Twitter threads
- Medium stories
Each platform offers a chance to include a backlink or two. While many of these links are nofollow, they still send valuable signals and can generate additional linking opportunities.
9. Build Relationships in Your Niche
Don’t underestimate the power of simply being active in your industry:
- Comment on blogs
- Share others’ content (and tag them)
- Join relevant forums or communities
The more you’re on people’s radar, the more likely they are to link to you – because they know you’re legit.
Final Thoughts
If you’re still wondering how to get more backlinks, remember: it’s not about chasing quantity. It’s about providing value, making real connections, and using smart tools that streamline the process.
The best backlink profiles are built on:
- Relevance
- Authority
- Trust
- Strategy
And yes, with platforms like 3Way.Social, you can build backlinks without losing your sanity – or your entire workweek to email outreach.
So start small, stay consistent, and focus on long-term growth. Your search rankings will thank you.
