I’m sure by now you’ve heard of Google’s ‘EEAT’ – also sometimes known as E-E-A-T or E-A-T. Basically this stands for Experience, Expertise, Authority, and Trust, and is Google’s way of evaluating quality and not just keywords. 2025 was a huge…
If you’ve ever been tempted by an ad that screams “1,000 backlinks for $9.99,” you’re not alone. After all, we love a bargain. Cheap jeans? Yes. Cheap garlic press? Sure. But cheap links? That’s where things get dicey. In the…
Need backlinks but don’t fancy cold-emailing a thousand webmasters while sobbing into your keyboard? You’re not alone. That’s where a backlinks provider comes in. They’re like the Deliveroo of SEO: links, to your site, without the faff. But here’s the…
Let’s be honest: SEO has more grey areas than a pensioners’ bowling league. But when it comes to backlinks, white hat is where it’s at. A white hat backlink is a link you’ve earned the right way – no bribery,…
If you run a business, a blog, or any kind of website, chances are you’ve asked yourself this at least once: Is SEO still worth it? With Google algorithm updates rolling out faster than ever, flashy new AI tools promising…
Meet Jamie. Jamie just launched their dream website — a vibrant blog all about baking ridiculously fancy cakes. But after three months, their traffic stats looked flatter than a failed soufflé. Cue the question: “How to SEO optimization without losing…
It’s one of the most commonly debated questions in SEO circles: Are multiple backlinks from same domain helpful, or just redundant? If you’ve been building backlinks and noticed you’re racking up several from a single site, you might be wondering…
If you’ve been scouring the internet looking for a backlink database that will magically skyrocket your website to page one of Google, we get it. You’re not alone. Backlinks remain one of the most powerful ranking signals in SEO. So,…
Let’s talk about the SEO elephant in the room: backlinks exchange. When I first came across the term ‘backlinks exchange’ many years ago I naively thought ‘What a nice thing to do – everyone swaps links, everybody gains knowledge from…
If you’re pouring energy into getting people onto your website but they’re bouncing faster than a rubber ball, it’s time to zoom in on your website engagement rate. In this guide, we’ll break down exactly what website engagement rate means,…