Category UX

ChatGPT Atlas: The Browser That Talks Back

ChatGPT Atlas: The Browser That Talks Back

Let’s put it plainly… if you’ve ever felt like your browser was just a fancy gateway to distraction (tabs popping out of nowhere, lock-in search results, and the dreaded “oh I already clicked that link” feeling), then Atlas might stir…

Expert Guide: Winning with AI Overviews

Expert Guide: Winning with AI Overviews

If you’re like us and noticed a dip in traffic lately (especially to your well-loved blog posts, how-to guides, or informational content) you’re not imagining it, and more importantly it’s not as bad as it seems. Google’s AI Overviews are…

Are You Ranking for Keywords… or Outcomes?

Are You Ranking for Keywords… or Outcomes?

Why AI Search Doesn’t Care What You Say – Only What You Solve You’ve spent hours perfecting your H1s, sprinkling in long-tail keywords, and optimizing your meta descriptions – basically doing everything we’ve ever been telling you to do… But…

How Is AI Affecting Web Traffic?

How Is AI Affecting Web Traffic?

A question on a lot of people’s minds right now: How is AI affecting web traffic? Spoiler: It’s Complicated  Let’s cut to the chase. You’re probably here because your organic traffic graph is starting to look a little… wobbly. Don’t…