Why AI Search Doesn’t Care What You Say – Only What You Solve You’ve spent hours perfecting your H1s, sprinkling in long-tail keywords, and optimizing your meta descriptions – basically doing everything we’ve ever been telling you to do… But…
A question on a lot of people’s minds right now: How is AI affecting web traffic? Spoiler: It’s Complicated Let’s cut to the chase. You’re probably here because your organic traffic graph is starting to look a little… wobbly. Don’t…
It’s official: generative AI is gatecrashing the search party, and it’s not leaving. Now is just the start and if don’t change our SEO strategies we will lose out! Whether it’s ChatGPT spitting out summaries or Google’s AI Overviews stealing…
If you’ve noticed your Google rankings bouncing around or your traffic declining despite good content, there’s a good chance EEAT is at play. Standing for Experience, Expertise, Authority, and Trust, EEAT is Google’s way of evaluating quality and not just…
Let’s face it, ranking on Google isn’t what it used to be. You can’t just cram in a few keywords and call it a day. These days, it’s all about giving your visitors a better experience from start to finish.…
If you’ve been laser-focused on SEO – optimising keywords, building backlinks, and monitoring rankings – but still struggling with high bounce rates or low conversions, it might be time to shift your strategy. Enter Search Experience Optimisation (SXO). Search experience…
Providing the best website user experience is crucial for engaging visitors, boosting SEO, and ultimately increasing conversions. A user-friendly design and seamless navigation are the cornerstones of a great user experience. This article will guide you through practical tips to…
Is your website lagging behind? Fear not! This comprehensive guide will introduce you to the best web page performance tools that help you analyze and boost your website speed, ultimately improving user experience and search engine rankings. Let’s dive into…
Welcome to the ultimate guide on mobile SEO optimisation! With mobile devices accounting for over half of global web traffic, optimizing your website for mobile has never been more crucial. This guide will help you understand the importance of mobile…