What is LLM.txt? The Complete 2025 Guide
With all the new advice around AI search and rankings, you’ve probably heard to term ‘LLM.txt’ crop up a couple of times by now, but what is LLM.txt and how can it help your brand? We like to think of…
Becky Halls
I work with startups, founders, and growing businesses to shape the early experience — from customer journeys and SEO foundations to user interface planning and content strategy.
Over the past 15 years, I’ve contributed to a wide range of digital projects, helping translate initial ideas into usable, scalable platforms. My role usually begins in the early stages — researching audience needs, aligning features with goals, and making sure the user experience makes sense from day one.
I’m also passionate about building with purpose. Whether it’s integrating community-led initiatives or finding ways to give back behind the scenes, I believe business can be a force for good — and that small actions, done consistently, can have a meaningful impact.
Reddit SEO in 2025: How to Hack Visibility
Here’s Our Quick Takeaways (so you don’t scroll like a Reddit lurker) Reddit is dominating Google SERPs thanks to licensing deals and community-driven trust. Threads can rank better than your blog posts (ouch). Smart Reddit SEO = keyword-optimized posts, authentic…
2025 Guide to Free Backlinks Sites
Backlinks are still the backbone of SEO and that doesn’t appear to be changing anytime soon. We all need backlinks for our sites but buying them can be expensive, risky, and sometimes a straight-up violation of Google’s guidelines. That’s why…
LLM SEO: How to Optimise for AI-Driven Search in 2025
Google doesn’t just find web pages anymore. It reads, interprets, and responds – with confidence.Welcome to the age of LLM SEO. Search is no longer a list of 10 blue links. It’s a dynamic conversation powered by large language models…
GPTBot and SEO: What’s the Deal?
Contents What is GPTBot (in plain English)? How GPTBot actually works GPTBot and SEO – Why it matters The pros of letting it in The cons nobody wants to talk about Should you allow or block GPTBot? How to block…
Expert Guide: E-commerce SEO for Getting Found (and Bought)
Running an e-commerce business is hard enough: You’ve got products to upload, orders to manage, and customers asking if your dog beds are ‘hand stitched with organic cotton’. The last thing you want to worry about is e-commerce SEO. But…
Why SEO Is Important (Even in the Age of AI)
Before you dismiss this article thinking you already know why SEO is important – it’s 2025 and telling someone why they need SEO feels a bit like telling someone they need Wi-Fi. We get it, it’s not exactly groundbreaking advice.…
Expert Answer: How Long Should a Blog Post Be?
If you’ve ever stared at a blinking cursor wondering, “How long should a blog post be?”- congrats, you’re officially a content writer now. Whether you’re a business owner, coach, SEO newbie, or just setting up your first site, knowing how…
Expert Guide: Long Tail Keyword Magic for SEO
You know what’s cooler than ranking #6 for “link building”?Ranking #1 for “ethical podcast link building for sustainable brands” and actually getting clicks that convert. Let us introduce you to the world of long tail keywords, where being weirdly specific…
Get Ahead by Tracking Brand Mentions the Right Way
If you are on top of managing your SEO and content strategies then I’m sure you will have already built a few beautiful backlinks but are you also tracking brand mentions? You might think backlinks and brand mentions are the…