Becky Halls

Becky Halls

I work with startups, founders, and growing businesses to shape the early experience — from customer journeys and SEO foundations to user interface planning and content strategy. Over the past 15 years, I’ve contributed to a wide range of digital projects, helping translate initial ideas into usable, scalable platforms. My role usually begins in the early stages — researching audience needs, aligning features with goals, and making sure the user experience makes sense from day one. I’m also passionate about building with purpose. Whether it’s integrating community-led initiatives or finding ways to give back behind the scenes, I believe business can be a force for good — and that small actions, done consistently, can have a meaningful impact.
GPTBot and SEO: What’s the Deal?

GPTBot and SEO: What’s the Deal?

Contents What is GPTBot (in plain English)? How GPTBot actually works GPTBot and SEO – Why it matters The pros of letting it in The cons nobody wants to talk about Should you allow or block GPTBot? How to block…

Why SEO Is Important (Even in the Age of AI)

Why SEO Is Important (Even in the Age of AI)

Before you dismiss this article thinking you already know why SEO is important – it’s 2025 and telling someone why they need SEO feels a bit like telling someone they need Wi-Fi. We get it, it’s not exactly groundbreaking advice.…

Meet the Team Behind 3way.Social

Meet the Team Behind 3way.Social

Real humans. Real experience. Real 3way Social Team. We’re not a Silicon Valley startup chasing a vague “scale fast” dream.We’re a small, mighty crew of real people who’ve built, broken, and rebuilt enough digital products to know one thing for…

Expert Guide: Winning with AI Overviews

Expert Guide: Winning with AI Overviews

If you’re like us and noticed a dip in traffic lately (especially to your well-loved blog posts, how-to guides, or informational content) you’re not imagining it, and more importantly it’s not as bad as it seems. Google’s AI Overviews are…