Becky Halls

Becky Halls

I work with startups, founders, and growing businesses to shape the early experience — from customer journeys and SEO foundations to user interface planning and content strategy. Over the past 15 years, I’ve contributed to a wide range of digital projects, helping translate initial ideas into usable, scalable platforms. My role usually begins in the early stages — researching audience needs, aligning features with goals, and making sure the user experience makes sense from day one. I’m also passionate about building with purpose. Whether it’s integrating community-led initiatives or finding ways to give back behind the scenes, I believe business can be a force for good — and that small actions, done consistently, can have a meaningful impact.
Attribution in 2026: Why Your Data Lies

Attribution in 2026: Why Your Data Lies

Marketing attribution used to be simple but attribution in 2026… think again! Someone clicked an ad, landed on your site, and bought something. Easy!But that world is gone. Today users bounce between TikTok, LinkedIn, Google, YouTube, ChatGPT, Perplexity, Reddit, and…

What Does Ahrefs Domain Rating Mean in 2026?

What Does Ahrefs Domain Rating Mean in 2026?

If you’ve ever logged into Ahrefs and seen a number labelled Domain Rating (DR) next to your site, you probably asked: what does Ahrefs Domain Rating mean? In simple terms: the DR is Ahrefs’ way of measuring the strength of…