Becky Halls

Becky Halls

I work with startups, founders, and growing businesses to shape the early experience — from customer journeys and SEO foundations to user interface planning and content strategy. Over the past 15 years, I’ve contributed to a wide range of digital projects, helping translate initial ideas into usable, scalable platforms. My role usually begins in the early stages — researching audience needs, aligning features with goals, and making sure the user experience makes sense from day one. I’m also passionate about building with purpose. Whether it’s integrating community-led initiatives or finding ways to give back behind the scenes, I believe business can be a force for good — and that small actions, done consistently, can have a meaningful impact.
Expert Guide: How to Track AI Mentions for SEO

Expert Guide: How to Track AI Mentions for SEO

Introduction: From SERPs to Citations For years, SEOs obsessed over blue links and rankings. But in 2025, visibility isn’t just about whether you’re in Google’s top 10 – it’s about whether AI systems are mentioning you so we are here…

Expert Guide: How to Do LLM SEO

Expert Guide: How to Do LLM SEO

Introduction SEO isn’t just about ranking in Google’s top 10 anymore – it’s about being cited by AI. With AI-powered discovery (think ChatGPT, Gemini, AI Overviews) changing how people get and consume information, LLM SEO is now essential for visibility.…

What is LLM.txt? The Complete 2025 Guide

What is LLM.txt? The Complete 2025 Guide

With all the new advice around AI search and rankings, you’ve probably heard to term ‘LLM.txt’ crop up a couple of times by now, but what is LLM.txt and how can it help your brand? We like to think of…

Reddit SEO in 2025: How to Hack Visibility

Reddit SEO in 2025: How to Hack Visibility

Here’s Our Quick Takeaways (so you don’t scroll like a Reddit lurker) Reddit is dominating Google SERPs thanks to licensing deals and community-driven trust. Threads can rank better than your blog posts (ouch). Smart Reddit SEO = keyword-optimized posts, authentic…

GPTBot and SEO: What’s the Deal?

GPTBot and SEO: What’s the Deal?

Contents What is GPTBot (in plain English)? How GPTBot actually works GPTBot and SEO – Why it matters The pros of letting it in The cons nobody wants to talk about Should you allow or block GPTBot? How to block…