Becky Halls

Becky Halls

I work with startups, founders, and growing businesses to shape the early experience — from customer journeys and SEO foundations to user interface planning and content strategy. Over the past 15 years, I’ve contributed to a wide range of digital projects, helping translate initial ideas into usable, scalable platforms. My role usually begins in the early stages — researching audience needs, aligning features with goals, and making sure the user experience makes sense from day one. I’m also passionate about building with purpose. Whether it’s integrating community-led initiatives or finding ways to give back behind the scenes, I believe business can be a force for good — and that small actions, done consistently, can have a meaningful impact.
Are You Ranking for Keywords… or Outcomes?

Are You Ranking for Keywords… or Outcomes?

Why AI Search Doesn’t Care What You Say – Only What You Solve You’ve spent hours perfecting your H1s, sprinkling in long-tail keywords, and optimizing your meta descriptions – basically doing everything we’ve ever been telling you to do… But…

How Is AI Affecting Web Traffic?

How Is AI Affecting Web Traffic?

A question on a lot of people’s minds right now: How is AI affecting web traffic? Spoiler: It’s Complicated  Let’s cut to the chase. You’re probably here because your organic traffic graph is starting to look a little… wobbly. Don’t…

How to Adapt SEO for AI Search

How to Adapt SEO for AI Search

It’s official: generative AI is gatecrashing the search party, and it’s not leaving. Now is just the start and if don’t change our SEO strategies we will lose out! Whether it’s ChatGPT spitting out summaries or Google’s AI Overviews stealing…

Backlink Builder Service: What to Look For

Backlink Builder Service: What to Look For

You’ve got the content. You’ve got the site. You’ve even got your technical SEO sorted. But… nothing, nadda, zilch! No backlinks. No rankings. Just vibes. That’s where a backlink builder service comes in. Think of it as your personal backlink…