A year ago, “getting cited by ChatGPT” sounded like something you’d read in a speculative marketing blog post. Today it’s a budget line item for serious digital marketers — and rightly so. ChatGPT now processes over 1 billion queries per…
When Google quietly confirmed that AI Mode has a 93% zero-click rate among its first 100 million users, the SEO world did not take it calmly. And honestly, fair enough. That’s not a rounding error – that’s a fundamental shift…
Somewhere between last May and this one, Google’s AI Mode quietly crossed one billion monthly active users. That’s not a beta feature anymore… That’s a search engine. So we thought it best to explain how to get your brand into…
Something has quietly changed about the way software buyers research their options… and most SaaS teams haven’t caught up yet. When someone needs a new tool today, they don’t just type a keyword into Google and scan the results. They…
The way people search has completely changed and most SEO strategies haven’t caught up, let alone even be thinking about social-first ranking strategies! A few years ago, someone researching a product or service would open Google, scan a few results,…
E-commerce SEO used to be fairly simple: rank product and category pages, sprinkle in a blog, build links, call it a day. However, in 2026 the game is split, and knowing how to optimize e-commerce for AI search is key.…
Local SEO used to be fairly predictable. You’d tidy up your Google Business Profile, make sure your NAP (name, address, phone) was consistent, collect reviews, build a few local citations, and if you were better than the other businesses in…
Here’s a line that used to be solid advice: ‘Only post on the platforms where your customers hang out.’ This is still true-ish… But it’s missing a new piece of the puzzle in 2026 – Social Signal Integration: Your customers…
Let’s quickly run through how to optimise content so it gets cited. AI answers reduce clicks, so winning in 2026 isn’t only rankings. It’s just as important to get cited as the source. Here’s what this section will help you…
So… ChatGPT vs Google? If you’re asking this in 2026, you’re probably feeling the shift: search is still huge, but AI answers are now a default habit for a lot of people. The honest answer is pretty boring but useful:…