Category AI

What is LLM.txt? The Complete 2025 Guide

What is LLM.txt? The Complete 2025 Guide

With all the new advice around AI search and rankings, you’ve probably heard to term ‘LLM.txt’ crop up a couple of times by now, but what is LLM.txt and how can it help your brand? We like to think of…

Reddit SEO in 2025: How to Hack Visibility

Reddit SEO in 2025: How to Hack Visibility

Here’s Our Quick Takeaways (so you don’t scroll like a Reddit lurker) Reddit is dominating Google SERPs thanks to licensing deals and community-driven trust. Threads can rank better than your blog posts (ouch). Smart Reddit SEO = keyword-optimized posts, authentic…

GPTBot and SEO: What’s the Deal?

GPTBot and SEO: What’s the Deal?

Contents What is GPTBot (in plain English)? How GPTBot actually works GPTBot and SEO – Why it matters The pros of letting it in The cons nobody wants to talk about Should you allow or block GPTBot? How to block…

Expert Guide: Winning with AI Overviews

Expert Guide: Winning with AI Overviews

If you’re like us and noticed a dip in traffic lately (especially to your well-loved blog posts, how-to guides, or informational content) you’re not imagining it, and more importantly it’s not as bad as it seems. Google’s AI Overviews are…

Are You Ranking for Keywords… or Outcomes?

Are You Ranking for Keywords… or Outcomes?

Why AI Search Doesn’t Care What You Say – Only What You Solve You’ve spent hours perfecting your H1s, sprinkling in long-tail keywords, and optimizing your meta descriptions – basically doing everything we’ve ever been telling you to do… But…

How Is AI Affecting Web Traffic?

How Is AI Affecting Web Traffic?

A question on a lot of people’s minds right now: How is AI affecting web traffic? Spoiler: It’s Complicated  Let’s cut to the chase. You’re probably here because your organic traffic graph is starting to look a little… wobbly. Don’t…