Category AI

Are You Ranking for Keywords… or Outcomes?

Are You Ranking for Keywords… or Outcomes?

Why AI Search Doesn’t Care What You Say – Only What You Solve You’ve spent hours perfecting your H1s, sprinkling in long-tail keywords, and optimizing your meta descriptions – basically doing everything we’ve ever been telling you to do… But…

How Is AI Affecting Web Traffic?

How Is AI Affecting Web Traffic?

A question on a lot of people’s minds right now: How is AI affecting web traffic? Spoiler: It’s Complicated  Let’s cut to the chase. You’re probably here because your organic traffic graph is starting to look a little… wobbly. Don’t…

How to Adapt SEO for AI Search

How to Adapt SEO for AI Search

It’s official: generative AI is gatecrashing the search party, and it’s not leaving. Now is just the start and if don’t change our SEO strategies we will lose out! Whether it’s ChatGPT spitting out summaries or Google’s AI Overviews stealing…