The old deal with search was simple: rank in the top few results, earn the click, win the visitor. That deal is now being renegotiated – and I’m here to bring you my GEO Playbook for 2026! When someone asks…
For twenty years, the link builder’s prayer was simple: give me the dofollow link, and deliver me from obscurity. The backlink was the currency, the vote, the whole game. Well, link building in 2026 just changed, and if you’re still…
Here’s something a bit shocking to start your morning: nearly half of the searches your audience runs now get answered before they ever click a blue link. Google confirmed that AI Overviews now trigger on close to 48% of tracked…
For fifteen years, the SEO answer to “how do we rank higher?” had a reliable default: get more links. Good links, relevant links, hard-won links – but links. In 2026, that default is getting a serious wobble, and the data…
There’s a particular flavour of marketing panic that shows up every time the search landscape shifts, and right now it has three letters: GEO. Everyone wants to be quoted by ChatGPT. Everyone wants to show up in Google’s AI Overviews.…
How to get cited by AI, ChatGPT or Perplexity used to feel like a coin flip. You’d write something brilliant, the AI would quote a random forum post from 2019 instead, and you’d quietly question your life choices. The good…
So Google finally said the quiet part out loud…. Buying AI citations is a big no-no! On 15 May 2026, Google updated its search spam policies to state – for the first time, in black and white – that trying…
Question: How to make money with AEO/GEO easily?? Quick answer: You make money with AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) by getting businesses cited inside AI answers (ChatGPT, Claude, Perplexity, Google’s AI Overviews) and charging for that…
If your traffic has been doing interpretive dance since late May, you’re in good company. Google’s May 2026 core update officially finished rolling out on June 2 after roughly 11 days and 21 hours of churn (Search Engine Land) –…
For about twenty years, the link builder’s prayer has been the same: more links, better links, links from sites with names you recognise. Then AI search wandered into the room, helped itself to the snacks, and started answering questions before…