There’s a particular flavour of marketing panic that shows up every time the search landscape shifts, and right now it has three letters: GEO. Everyone wants to be quoted by ChatGPT. Everyone wants to show up in Google’s AI Overviews.…
How to get cited by AI, ChatGPT or Perplexity used to feel like a coin flip. You’d write something brilliant, the AI would quote a random forum post from 2019 instead, and you’d quietly question your life choices. The good…
So Google finally said the quiet part out loud…. Buying AI citations is a big no-no! On 15 May 2026, Google updated its search spam policies to state – for the first time, in black and white – that trying…
Question: How to make money with AEO/GEO easily?? Quick answer: You make money with AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) by getting businesses cited inside AI answers (ChatGPT, Claude, Perplexity, Google’s AI Overviews) and charging for that…
If your traffic has been doing interpretive dance since late May, you’re in good company. Google’s May 2026 core update officially finished rolling out on June 2 after roughly 11 days and 21 hours of churn (Search Engine Land) –…
For about twenty years, the link builder’s prayer has been the same: more links, better links, links from sites with names you recognise. Then AI search wandered into the room, helped itself to the snacks, and started answering questions before…
A year ago, “getting cited by ChatGPT” sounded like something you’d read in a speculative marketing blog post. Today it’s a budget line item for serious digital marketers — and rightly so. ChatGPT now processes over 1 billion queries per…
When Google quietly confirmed that AI Mode has a 93% zero-click rate among its first 100 million users, the SEO world did not take it calmly. And honestly, fair enough. That’s not a rounding error – that’s a fundamental shift…
Somewhere between last May and this one, Google’s AI Mode quietly crossed one billion monthly active users. That’s not a beta feature anymore… That’s a search engine. So we thought it best to explain how to get your brand into…
The Google May 2026 core update started rolling out on May 21st, and if your Analytics has looked like a seismograph this week – congratulations, you’re not alone. This is the second broad core update of 2026 and the fourth…