Category Google

Which Wins: ChatGPT VS Google

Which Wins: ChatGPT VS Google

So… ChatGPT vs Google? If you’re asking this in 2026, you’re probably feeling the shift: search is still huge, but AI answers are now a default habit for a lot of people. The honest answer is pretty boring but useful:…

Expert Guide: Winning with AI Overviews

Expert Guide: Winning with AI Overviews

If you’re like us and noticed a dip in traffic lately (especially to your well-loved blog posts, how-to guides, or informational content) you’re not imagining it, and more importantly it’s not as bad as it seems. Google’s AI Overviews are…

Are You Ranking for Keywords… or Outcomes?

Are You Ranking for Keywords… or Outcomes?

Why AI Search Doesn’t Care What You Say – Only What You Solve You’ve spent hours perfecting your H1s, sprinkling in long-tail keywords, and optimizing your meta descriptions – basically doing everything we’ve ever been telling you to do… But…