How Algorithm Updates Affect Backlink Strategies
Explore how Google's algorithm updates are reshaping backlink strategies, emphasizing quality and relevance over outdated practices.
Category Google
Expert Guide: Winning with AI Overviews
If you’re like us and noticed a dip in traffic lately (especially to your well-loved blog posts, how-to guides, or informational content) you’re not imagining it, and more importantly it’s not as bad as it seems. Google’s AI Overviews are…
Are You Ranking for Keywords… or Outcomes?
Why AI Search Doesn’t Care What You Say – Only What You Solve You’ve spent hours perfecting your H1s, sprinkling in long-tail keywords, and optimizing your meta descriptions – basically doing everything we’ve ever been telling you to do… But…
How to Adapt SEO for AI Search
It’s official: generative AI is gatecrashing the search party, and it’s not leaving. Now is just the start and if don’t change our SEO strategies we will lose out! Whether it’s ChatGPT spitting out summaries or Google’s AI Overviews stealing…
Domain Authority vs Page Authority: Key Differences
Understand the differences between Domain Authority and Page Authority, and learn how to optimize your SEO strategy effectively.
What Is EEAT? The Real Reason Your Content Isn’t Ranking
If you’ve noticed your Google rankings bouncing around or your traffic declining despite good content, there’s a good chance EEAT is at play. Standing for Experience, Expertise, Authority, and Trust, EEAT is Google’s way of evaluating quality and not just…
Google Core Algorithm Updates and Your SEO Strategy
In the world of digital marketing and SEO, few phrases spark more curiosity, panic, and heated debates than Google Core Algorithm Updates. They’re the invisible forces that can cause a website’s rankings to soar or plummet overnight, and if you’re…
Google Core Update 2025: What You Need to Know
Every time Google rolls out a major update, the SEO world collectively holds its breath – and the upcoming Google Core Update 2025 is no exception. Whether you’re an SEO pro, digital marketer, or website owner, understanding what a core…
How to Increase Web Traffic to My Website: A Step-by-Step Journey
Meet Sam. Sam’s just launched a new website for his side hustle – handmade dog bowties. 🐶🎀 The site looks amazing, the checkout works, and his grandma says it’s “very professional.” But one week in, Sam notices something troubling: no…
Simple, Smart Ways to Gain Traffic to Website!
You’ve invested time, energy, and resources into building your website – but the traffic? Crickets. We get it. For many businesses, the biggest hurdle isn’t building a site – it’s getting people to visit it. If you’re looking for smart,…