It’s official: generative AI is gatecrashing the search party, and it’s not leaving. Now is just the start and if don’t change our SEO strategies we will lose out! Whether it’s ChatGPT spitting out summaries or Google’s AI Overviews stealing…
If you’ve noticed your Google rankings bouncing around or your traffic declining despite good content, there’s a good chance EEAT is at play. Standing for Experience, Expertise, Authority, and Trust, EEAT is Google’s way of evaluating quality and not just…
Let’s face it, ranking on Google isn’t what it used to be. You can’t just cram in a few keywords and call it a day. These days, it’s all about giving your visitors a better experience from start to finish.…
If you’ve been laser-focused on SEO – optimising keywords, building backlinks, and monitoring rankings – but still struggling with high bounce rates or low conversions, it might be time to shift your strategy. Enter Search Experience Optimisation (SXO). Search experience…
Data is everywhere: your site, your blog, social media, even user comments! But not all data is the same… Some of it is neatly organized (structured), and some of it’s free‑form chaos (unstructured – and a bit like my weekdays…
User experience (UX) can make or break a website — and in 2025, it’s more critical than ever. “A great-looking site with poor usability is like a Ferrari with flat tyres – You have potential, but no traction.” Ian Naylor…
Is your website lagging behind? Fear not! This comprehensive guide will introduce you to the best web page performance tools that help you analyze and boost your website speed, ultimately improving user experience and search engine rankings. Let’s dive into…
Welcome to the ultimate guide on mobile SEO optimisation! With mobile devices accounting for over half of global web traffic, optimizing your website for mobile has never been more crucial. This guide will help you understand the importance of mobile…