Becky Halls

Becky Halls

Video SEO Optimization: Boosting Your Video Visibility

In the fast-paced digital world, videos are an integral part of any marketing strategy. However, creating great video content is only half the battle—you need to ensure your videos are easily discoverable by your audience. That’s where video SEO optimization…

Achieving the Best Click Through Rate (CTR)

In digital marketing, click-through rate (CTR) is one of the most important metrics that can significantly impact your website’s traffic and conversions. But what exactly is CTR, and how can you achieve the best click through rate for your online…